Falken limbering up for Bundesliga playoffs
Sumitomo Rubber Industries has entered into a sponsorship agreement that makes its Falken brand the official tyre of all four 2015-16 season promotion/relegation playoff matches held by Germany’s Bundesliga football league. These matches take place between 19 and 24 May. The Falken brand will also be the official partner of the 2016 DFL-Supercup championship match between the Bundesliga league champion and the winner of the German Cup (DFB-Pokal) in August.
In addition to this sponsorship arrangement, Sumitomo Rubber Industries continues to promote the Falken brand through its sponsorship of Bundesliga club FC Ingolstadt 04, which began last year.