Football: Continental signs up for 5 more years with Bundesliga club Hannover 96
Continental has extended its relationship with German Bundesliga football club Hannover 96 through the signing of a new sponsorship agreement. The new contract covers a five-year period, beginning in the 2018/19 season, and includes television and in-stadium advertising slots. A further aspect of the new contract is Continental Reifen Deutschland GmbH’s support of the new Hannover 96 junior academy that opened in summer and serves as a training facility and home ground for the club’s U11 to U23 clubs.
The new contract between the tyre maker and Hannover 96 continues a relationship that began in the 2002/03 season with the selection of Continental as the club’s official tyre.