Linglong Tire aims to become a top-five tyre maker by 2030. It voices this goal in a recently-published document outlining the company’s mid- and long-term strategy. Specifically, it intends to increase tyre production to 160 million pieces a year within the next decade, and by doing so grow annual sales revenues to more than RMB 80 billion (£9.1 billion).
Next week it’ll be a year since Shandong Linglong Tyre Co., Ltd. officially launched its project to build a new tyre factory in Serbia. Today the tyre maker is working with its new host country in a way unimaginable 12 months ago. It donated 300,000 disposable surgical masks, 2,000 sets of medical protective clothing, and 10,000 COVID-19 antibody test kits to the Serbian government yesterday via the country’s embassy in China.
Linglong Tire has been working hard to make good production shortfalls resulting from the coronavirus outbreak. The tyre maker reports that it shipped a record 280,000 tyres on 29 February, with nearly 300 employees working over the weekend at several of Linglong’s sites in China to ensure as many deliveries as possible.
This year got off to a good start, says Linglong Tire. Between 7 and 9 January, a team from Man Truck & Bus visited the Linglong International Tire (Thailand) Co., Ltd facility in Rayong, Thailand. The MAN team, responsible for auditing potential suppliers, spent three days at the truck and bus tyre plant. After it passed the MAN potential supplier audit, the team entered the facility into the MAN supplier system.
Positive experiences with original equipment tyres play an important role when it comes to choosing replacement tyres, and leading tyre makers therefore strive to gain approvals with OEMs. Linglong Tire recently scored a coup when FAW Group chose its tyres for what’s arguably China’s most expensive car, the Hongqi L5.
A ceremony was held on 11 January to officially inaugurate car tyre production at the Hubei Linglong Tire Co., Ltd. facility in Jingmen, China. The event was held in the same location where TBR tyre production was commissioned in December and was attended by nearly 600 guests.
Linglong Tire has begun making car tyres at its newest factory in China. These first Linglong Crosswind 4×4 HP tyres from the Hubei Linglong Tire Co. Ltd. car tyre plant in Jingmen were produced on 30 December, five weeks after the production of truck and bus radial tyres commenced. Company employees and local dignitaries were on hand to witness the occasion.
Linglong Tire has entered into a cooperative agreement with Chinese car-making joint venture company SGMW. The new partnership commenced with the signing of a strategic cooperation framework agreement at SGMW’s headquarters on 30 December. Under the agreement, the two parties will collaborate on product design, development, application, quality assurance, cost optimisation and manufacturing over a long-term basis.
On 21 December, Linglong Tire signed a tripartite strategic agreement with Tencent Cloud and Shenzhen Huazhi Technology Group. The tyre maker hopes that this deal, signed by the three parties at Tencent’s global headquarters, will help it build a “global industrial service platform and intelligent retail platform.”
Several weeks after entering operation, TBR production at the Hubei Linglong Tire Co., Ltd. factory in Jingmen, China was officially commissioned yesterday. Linglong Tire reports that nearly 600 guests, including government and industry representatives, attended a ceremony to mark the occasion.
Linglong Tire has withdrawn its support for the NBA China Games, which are taking place in Shanghai and Shenzhen this week. In a Chinese-language press release, the tyre maker stresses that the interests of the motherland, the People’s Republic of China, take precedence over everything else.
China’s Safe-Run Group will supply smart factory equipment to the plant Linglong Tire is setting up in Serbia. The company says it won the contract to fit out the Linglong plant in Zrenjanin, a project valued at more than RMB 700 million (£79.2 million), after beating Finnish, South Korean, Japanese and other rivals in a tender process.
Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.
The relationship between Shandong Linglong Tire and vehicle manufacturer Geely Auto Group has deepened with the signing of a comprehensive strategic cooperation agreement. Guan Yu, vice president of Geely Auto, and Wang Feng, chairman of Linglong Tire, signed the agreement on 26 August.
Less than three months after extending its VfL Wolfsburg partnership, Linglong Tire has taken a further step with the German football club by becoming its sleeve partner. As of this season, the tyre maker’s logo will appear on players’ left shirt sleeves during Bundesliga and DFB Cup matches.