Linglong Tire says the start of its original equipment tyre supply to the Honda Crider represents “another milestone breakthrough” for the company in the global OE tyre market. It shipped the first batch of tyres to Guangqi Honda in September 2021, almost three years after commencing development work on OE tyres for the Crider, an exclusive to China model that sits in the Honda range between the Civic and Accord.
Shandong Linglong Tire has signed a strategic cooperation with Shandong Lingong, and no, this isn’t a typo. The Shandong, China-based tyre maker more commonly known as Linglong Tire entered into this arrangement with Volvo Group company Shandong Lingong Construction Machinery (SDLG) on 29 June. Wang Feng signed the cooperation on behalf of Linglong Tire, with Wen Degang, SDLG general manager, performing the honours for the construction equipment company.
Linglong Tire won three awards at the FAW 2021 Supply Chain Partner Conference, which took place in Changchun, China on 15 and 16 April. FAW Group honoured the tyre maker with the Collaborative Innovation·Qizhi, R&D Collaboration and Excellent R&D Supplier awards.
After hiatus last year, the NTDA’s Tyre Industry Awards will be back in 2021, according to the association’s chief executive Stefan Hay.
The Awards are scheduled to be presented to the winners at a ceremony sponsored by Sailun at the NTDA Annual Dinner, which is due to take place on the evening of Thursday 7 October 2021 at the ICC Birmingham, following the daytime Tyre Industry Conference sponsored by GB Tyres Ltd in association with Linglong Tire.
The three summer products in Linglong’s ‘Master’ series are the Comfort Master performance tyre, Sport Master ultra-high performance tyre and the Grip Master C/S performance line for SUVs. For winter, Linglong will offer the Nord Master studless tyre.
During January 2021 more than 50 domestic Chinese tyre businesses announced plans to increase prices. And, according to Robert Ho, marketing officer at Comforser Tire Co. Ltd., we can expect still further prices increases in February and March.
Towards the end of last year, Linglong Tire announced it would bring its new Hubtrac tyre brand to Europe. The tyre maker also intends to sell this commercial range in the USA, taking advantage of its production site in Thailand and under-construction facility in Serbia to avoid the country’s anti-dumping and countervailing duties on Chinese products.
Ernst & Young has named Linglong Tire’s Wang Feng one of its entrepreneurs of the year in China. The tyre maker’s chairman and president was one of the ten award recipients at the 15th Ernst & Young Entrepreneur Of The Year Award China ceremony, which was held in Shenzhen on 18 December 2020.
A signing ceremony between Linglong Group and Qingdao University of Science and Technology (QUST) on 10 November paves the way for long-term cooperation between the two parties. So far Linglong has shared only a few details of the agreement, however it appears it covers training programmes as well as technological exchanges.
Shandong Linglong Tire recently unveiled a new range of bio-based rubber tyres. Developed in joint collaboration with Beijing University of Chemical Technology over the past three years, the tyres utilise a number of sustainable rubber ingredients.
The five-year-old sponsorship arrangement between Linglong Tire and German Bundesliga club VfL Wolfsburg has been given a further boost with a two-year extension of the 2019-initiated sleeve partnership. The continued presence of the Linglong logo on the left sleeve of players’ jerseys through to 2022 complements a partnership that also includes advertising on stadium LED boards, cam carpets, matchday hospitality and digital services.
Linglong Tire aims to become a top-five tyre maker by 2030. It voices this goal in a recently-published document outlining the company’s mid- and long-term strategy. Specifically, it intends to increase tyre production to 160 million pieces a year within the next decade, and by doing so grow annual sales revenues to more than RMB 80 billion (£9.1 billion).
Next week it’ll be a year since Shandong Linglong Tyre Co., Ltd. officially launched its project to build a new tyre factory in Serbia. Today the tyre maker is working with its new host country in a way unimaginable 12 months ago. It donated 300,000 disposable surgical masks, 2,000 sets of medical protective clothing, and 10,000 COVID-19 antibody test kits to the Serbian government yesterday via the country’s embassy in China.
Linglong Tire has been working hard to make good production shortfalls resulting from the coronavirus outbreak. The tyre maker reports that it shipped a record 280,000 tyres on 29 February, with nearly 300 employees working over the weekend at several of Linglong’s sites in China to ensure as many deliveries as possible.
E Bouman; Pixabay