New high for Linglong’s brand awareness

Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.

“For many years, Linglong has been actively promoting the construction of its high-end brand through mastering the core technology and accelerating R&D innovation, giving full play of the leading role that brand plays,” comments the tyre maker. “The company has realised the fully promotion of its brand awareness, reputation and loyalty through sponsoring VfL Wolfsburg and Juventus, participating various overseas tyre exhibition, and advertising on nearly 30 airports at home and abroad.”