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Yokohama HPT appoints new MD, FD as Seward, Melsom take advisory roles

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Yokohama HPT, the manufacturer’s UK operation, has made changes in two key senior roles. Nick Greenfield has been named the new managing director, taking over from David Seward, who has moved into a new role as commercial adviser. Brian Philpott has taken over as financial director, with Trevor Melsom taking on the position of financial adviser. Both appointees bring with them a wealth of experience gained within the company and the wider industry.

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Yokohama-backed Chelsea FC secure more major silverware

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Yokohama has congratulated Chelsea on its victory over Villareal on penalties in the European Super Cup. The tyre manufacturer has backed Chelsea since 2015, commencing with a multiyear shirt partnership worth around £40 million per season. Since the end of the initial deal, Yokohama has continued its relationship with the London club, becoming its official tyre partner in 2020. Since Yokohama launched its relationship with Chelsea, the club has also won two Premier League titles, the European Champions League, the Europa League, and the FA Cup, giving both the club and Yokohama major worldwide exposure.

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Yokohama-sponsored Chelsea FC Women awarded league title

Chelsea FC

Yokohama-sponsored Chelsea FC, have been named champions of the 2019/20 Barclays FA Women’s Super League. With a game in hand, the Blues were in second place and a point behind Manchester City when the season was suspended due to the COVID-19 pandemic. Following a meeting by the FA board, it was decided to finish the league prematurely and award the title on a points-per-game basis. In addition to securing victory for Chelsea, the decision also confirms the team’s qualification for next season’s Women’s Champions League.

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Yokohama presents classic tyre range at Autosport

Visitors to Autosport International earlier this month were able to take a good look at the recently launched range of Yokohama tyres for classic cars. Some even caught a glimpse of rally legend Paddy Hopkirk at the Yokohama stand. During his visit, Hopkirk was joined by a replica of the Mini Cooper S he drove […]

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Yokohama secures first NTDA ‘tyre manufacturer of the year’ award

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Yokohama has won its first ever NTDA Tyre Manufacturer of the Year award at the Tyre Industry Awards ceremony in Birmingham. The award is presented to the company that, in the judges’ opinion, demonstrates that it is the best all-round ambassador for competitive manufacturing, service provision and a role model for its peers in the industry.

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Yokohama celebrates brand boost as Chelsea wins Europa League

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Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.

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Yokohama to make debut at CV Show 2019

Yokohama has announced that it will to exhibit at the Commercial Vehicle Show for the first time in 2019 (30 April – 2 May, NEC Birmingham). The tyre manufacturer will use the event to showcase its range of van, 4×4 and high performance tyres suited to a wide range of fleet and vehicle applications. Its decision to exhibit reinforces Yokohama’s growing interest in the van tyre market. Its latest fleet fitments include specialist aviation logistics company, Comet Car Hire (CCH) and leading European logistics business, X One Wholesale.

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Yokohama completes hat trick of TyreSafe Awards thanks to Chelsea FC connection

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Yokohama has been presented with its third award from TyreSafe, the UK’s tyre safety charity, at its annual dinner. In taking TyreSafe’s Highly Commended Award, Yokohama secured its third consecutive win from the charity, having taken the Tyre Manufacturer Award for the previous two years.

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FA Cup honours for Yokohama-sponsored Chelsea FC

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Yokohama-sponsored Chelsea FC enjoyed a winning conclusion to the 2017-18 football season by taking a 1-0 victory in Saturday’s FA Cup final at Wembley. Marking the climax of the English season, the match was played in front of a sell-out crowd at Wembley, and watched by a live UK TV audience which peaked at 8.7 million. With global TV viewership expected to be at least ten times this number, Yokohama will benefit from a jump in brand exposure from its shirt partnership with the winners.

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Yokohama becomes Official Tyre Partner to Silverstone Classic

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Yokohama has become the Official Tyre Partner for the Silverstone Classic festival for the first time in its 100-year history in an association the tyre manufacturer says reflects its rich motorsport heritage. In its new role, Yokohama becomes the title sponsor for several highlights, including the Yokohama Trophy for FIA Masters Historic Sports Cars and the Yokohama Silverstone Classic Supercar Track Parade and Paddock Display. The company will present the Yokohama Silverstone Classic Club Car of the Show Award.

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Yokohama shortlisted for prestigious sponsorship award

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Yokohama has been shortlisted in the prestigious UK Sponsorship Awards for its work in promoting tyre safety with Chelsea FC and TyreSafe. Nominated in the Football Sponsorship (Domestic) category, Yokohama will be competing against the likes of DHL, Hays and Cadbury, in recognition of its work at Stamford Bridge in promoting tyre safety to travelling football fans.

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Yokohama unveil products, display Premier League trophy at Autosport International

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Yokohama will display its latest competition tyres, its road tyres recently approved by major new original equipment manufacturers, its driver and championship partnerships for 2018, and the Premier League trophy at the NEC Birmingham’s Autosport International show (11-14 January 2018). The manufacturer extended its invitation to see new products, the Premier League trophy and discuss tyre needs for the season ahead on stand 2750 in Hall 20.

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Chelsea Ladies FC extend Yokohama football brand reach

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Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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Yokohama branding continues on new Nike home and away kits for Chelsea FC

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While Premier League champions Chelsea FC will be wearing Nike Football kits for the first time in the club’s 112-year history, one thing that won’t change for the 2017-18 season is shirt sponsor Yokohama. The tyre manufacturer continues into its third season of the five-year deal, which will see the champions defend their title and mount a challenge in the European Champions’ League, increasing the reach of its global sponsorship.

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Premier League trophy to appear at Automechanika with Yokohama

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Yokohama will host the Premier League trophy on its Automechanika Birmingham stand (stand 20D80, Birmingham NEC) as part of its continuing shirt sponsorship of 2016/17 champions Chelsea FC. Visitors to the show on Tuesday 6 June and Wednesday 7 June will have the opportunity to have their photo taken alongside the official Premier League trophy, which appears courtesy of the tyre manufacturer’s partnership with the club.

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