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You are here: Home1 / Chelsea FC

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Torque from the Top: David Seward, managing director Yokohama HPT

Company News, Motorsport, UK News
Daimler

The latest in our ‘Torque from the Top’ series of interviews with leading tyre industry executives features David Seward, MD of Yokohama’s UK distributor, Yokohama HPT. As you will read later, the company was established in 1988 and Seward has been with the company from the beginning, which must make him one of (if not the) longest-serving MD of any UK-based international tyre company. But first, a brief look at the history of the parent company.

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  3. Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
8th September 2021/by Peter Gardner

Yokohama-backed Chelsea FC secure more major silverware

Company News, International News

Yokohama has congratulated Chelsea on its victory over Villareal on penalties in the European Super Cup. The tyre manufacturer has backed Chelsea since 2015, commencing with a multiyear shirt partnership worth around £40 million per season. Since the end of the initial deal, Yokohama has continued its relationship with the London club, becoming its official tyre partner in 2020. Since Yokohama launched its relationship with Chelsea, the club has also won two Premier League titles, the European Champions League, the Europa League, and the FA Cup, giving both the club and Yokohama major worldwide exposure.

Read more

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  1. Yokohama celebrates brand boost as Chelsea wins Europa League
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Yokohama supporting Chelsea FC pre-season match
16th August 2021/by Andrew

Yokohama-sponsored Chelsea FC Women awarded league title

UK News
Chelsea FC

Yokohama-sponsored Chelsea FC, have been named champions of the 2019/20 Barclays FA Women’s Super League. With a game in hand, the Blues were in second place and a point behind Manchester City when the season was suspended due to the COVID-19 pandemic. Following a meeting by the FA board, it was decided to finish the league prematurely and award the title on a points-per-game basis. In addition to securing victory for Chelsea, the decision also confirms the team’s qualification for next season’s Women’s Champions League.

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  1. Yokohama tyres fitted to Chelsea FC team bus
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Yokohama-sponsored Chelsea look forward to FA Cup, Far East tour
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
10th June 2020/by Andrew

Record crowds watch Yokohama-sponsored Chelsea Football Club Women

UK News

A record crowd saw Yokohama-sponsored Chelsea Football Club Women make a winning start to their new Barclays Women’s Super League season in their first domestic league appearance at Stamford Bridge. The 1-0 victory against Spurs was played in front of a crowd of 24,564, more than five times as many supporters as had watched the team’s previous record home game.

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Related news:

  1. Yokohama and Chelsea offer free youth soccer clinics in the US
  2. Yokohama tyres fitted to Chelsea FC team bus
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Yokohama-sponsored Chelsea look forward to FA Cup, Far East tour
26th September 2019/by Andrew

Chelsea considering new shirt sponsor

Company News, UK News

Several sporting news sources are reporting that Chelsea is considering a new shirt sponsor to potentially replace Yokohama.

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Related news:

  1. Chelsea FC US tour ‘boosts’ Yokohama brand
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Premier League trophy to appear at Automechanika with Yokohama
  4. Yokohama shortlisted for prestigious sponsorship award
17th September 2019/by Chris

Yokohama proudly displayed on new Chelsea FC third kit

Company News, UK News

Chelsea FC has revealed its new third kit for the 2019/20 season, with shirt sponsor Yokohama Tyres’ logo in place across the front. The reigning UEFA Europa League champions have styled the shirt with several nods to the 1990s, another good era for the Stamford Bridge club.

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Related news:

  1. Yokohama and Chelsea offer free youth soccer clinics in the US
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
6th September 2019/by Andrew

Yokohama celebrates brand boost as Chelsea wins Europa League

Company News, UK News

Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.

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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Premier League trophy to appear at Automechanika with Yokohama
  4. FA Cup honours for Yokohama-sponsored Chelsea FC
31st May 2019/by Andrew

Yokohama supporting Chelsea FC pre-season match

Company News, International News

This year, Chelsea FC will play a pre-season match in Japan, an event sponsor Yokohama Rubber has previously requested. The tyre maker has now announced its support of the fixture, which is scheduled for 19 July – it intends to “work closely with Chelsea” while the team is in Japan to “bring Japanese fans closer to the ‘Blues’ ahead of the 2019/20 season.”

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Related news:

  1. Yokohama and Chelsea offer free youth soccer clinics in the US
  2. Chelsea FC US tour ‘boosts’ Yokohama brand
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Premier League trophy to appear at Automechanika with Yokohama
20th March 2019/by Stephen

Yokohama completes hat trick of TyreSafe Awards thanks to Chelsea FC connection

Company News, UK News

Yokohama has been presented with its third award from TyreSafe, the UK’s tyre safety charity, at its annual dinner. In taking TyreSafe’s Highly Commended Award, Yokohama secured its third consecutive win from the charity, having taken the Tyre Manufacturer Award for the previous two years.

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Related news:

  1. Chelsea connection helps Yokohama score tyre safety award
  2. Bridgestone scoops TyreSafe Tyre Manufacturer of the Year award
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
19th July 2018/by Andrew

FA Cup honours for Yokohama-sponsored Chelsea FC

Company News, UK News

Yokohama-sponsored Chelsea FC enjoyed a winning conclusion to the 2017-18 football season by taking a 1-0 victory in Saturday’s FA Cup final at Wembley. Marking the climax of the English season, the match was played in front of a sell-out crowd at Wembley, and watched by a live UK TV audience which peaked at 8.7 million. With global TV viewership expected to be at least ten times this number, Yokohama will benefit from a jump in brand exposure from its shirt partnership with the winners.

Read more

Related news:

  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Premier League trophy to appear at Automechanika with Yokohama
  3. Yokohama celebrates brand boost as Chelsea wins Europa League
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
21st May 2018/by Andrew

Yokohama introduces all-season BluEarth 4S AW21

Company News, Premium, Product News

The increasing popularity of all-season tyres in Europe has led to an increase in product development in the segment as manufacturers, especially premium manufacturers, move to launch products offering less of a compromise of characteristics than ever before in the segment. Yokohama, a global brand that has arguably done more than any other tyre manufacturer not already part of the big seven to make a convincing case for being categorised as a premium brand, is the latest to launch a next generation all-season product, the BluEarth 4Seasons.

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Related news:

  1. Yokohama introduces first BluEarth branded winter tyre
  2. Yokohama offers ‘ice and easy’ solution to maintaining winter mobility
  3. Five new Yokohama tyres for 2020
  4. Michelin’s new CrossClimate: Year-round, not all-season
17th May 2018/by Andrew

Chelsea FC launches 2018/19 home kit, with Yokohama returning as shirt sponsor

Company News, UK News

Yokohama’s logo will continue to appear on Chelsea FC’s home shirt in the 2018/19 season. The club launched its 2018/19 home kit, which will be worn by the first team and both the Chelsea Academy and Ladies teams throughout the 2018/19 season.

Read more

Related news:

  1. Yokohama and Chelsea offer free youth soccer clinics in the US
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Yokohama branding continues on new Nike home and away kits for Chelsea FC
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
14th May 2018/by Andrew

Yokohama shortlisted for prestigious sponsorship award

Company News, UK News

Yokohama has been shortlisted in the prestigious UK Sponsorship Awards for its work in promoting tyre safety with Chelsea FC and TyreSafe. Nominated in the Football Sponsorship (Domestic) category, Yokohama will be competing against the likes of DHL, Hays and Cadbury, in recognition of its work at Stamford Bridge in promoting tyre safety to travelling football fans.

Read more

Related news:

  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Premier League trophy to appear at Automechanika with Yokohama
  3. FA Cup honours for Yokohama-sponsored Chelsea FC
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
23rd February 2018/by Andrew

Yokohama unveil products, display Premier League trophy at Autosport International

Company News, UK News

Yokohama will display its latest competition tyres, its road tyres recently approved by major new original equipment manufacturers, its driver and championship partnerships for 2018, and the Premier League trophy at the NEC Birmingham’s Autosport International show (11-14 January 2018). The manufacturer extended its invitation to see new products, the Premier League trophy and discuss tyre needs for the season ahead on stand 2750 in Hall 20.

Read more

Related news:

  1. Premier League trophy to appear at Automechanika with Yokohama
  2. Yokohama tyres fitted to Chelsea FC team bus
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
10th January 2018/by Andrew

Video: Yokohama-backed Chelsea players in stunts with YouTube’s Dude Perfect

Company News, Premium

Yokohama has sponsored a new football stunt video by American YouTube sensations Dude Perfect, and starring several Chelsea FC players. Using tyres provided by Yokohama, stunts include the Smoke Show Gonger, Bounce Back Banker, Three-point Header and Goalie Goal, displaying the players’ skills.

The rest of this article is for subscribers only:
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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  4. Premier League trophy to appear at Automechanika with Yokohama
5th October 2017/by Tyrepress Editors
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