Yokohama introduces all-season BluEarth 4S AW21

Thursday 17th May 2018 | 0 Comments
 
Yokohama will launch its new BluEarth 4S all-season tyre in autumn 2018
Yokohama will launch its new BluEarth 4S all-season tyre in autumn 2018

The increasing popularity of all-season tyres in Europe has led to an increase in product development in the segment as manufacturers, especially premium manufacturers, move to launch products offering less of a compromise of characteristics than ever before in the segment. Yokohama, a global brand that has arguably done more than any other tyre manufacturer not already part of the big seven to make a convincing case for being categorised as a premium brand, is the latest to launch a next generation all-season product, the BluEarth 4Seasons.

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Category: Company News, Premium, Product News