Hankook to launch new Optimo car tyre brand in Europe
Hankook will launch a new sub-brand in Europe during the second quarter of 2025. Optimo will join the Korean manufacturer’s existing Laufenn brand, offering another full second-line product range beneath its premium flagship range. Hankook said this strategic move targets an increase in Hankook’s market share in Europe. It will also help to improve the manufacturer’s offer to customers, diversifying its brand portfolio.