The Yokohama Rubber Co., Ltd. is set to build a new plant at Atchutapuram Industrial Park, Visakhapatnam, Andhra Pradesh, India to expand ATG’s (Alliance Tire Group) tyre production capacity. The new plant will have a daily production capacity of 55 tons (rubber weight), with planned capital investment totalling US$165 million. Construction will start in the third quarter of 2020 and the new plant is scheduled to come on line in the first quarter of 2023.
Michelin and Pirelli are leading the way on tyre and rubber sustainability, according to a recent report from Context Group. Context’s ranking assessed 11 members of the Tire Industry Project (TIP), namely Bridgestone; Continental; Cooper; Goodyear; Hankook; Kumho; Michelin; Pirelli; Sumitomo Rubber; Toyo and Yokohama.
Context analysed the sustainability content on each company’s website to see if it included communications covering some of the main issues associated with the life cycle impacts of tyres, including the four focus areas of the TIP: tyre and road wear particles, sustainable natural rubber, end-of-life tyres and environmental performance. The researchers assessed how well the companies tell their sustainability story by looking at their use of multimedia, news articles and social media.
Yokohama has been a sponsor of the Los Angeles Angels baseball team since 2011 and the tyremaker’s corporate logo will again be featured prominently in left centre field, where three-time American League MVP Mike Trout plays.
The Yokohama Rubber Co., Ltd’s first half 2020 profit might have declined 92.5 per cent compare with the same period of the previous year to 1.3 billion yen (£9.321 million; 10.322 million euros, US$12.220 million), but the company did remain profitable as all tyre manufacturers have faced serious headwinds due to coronavirus. Operating profit fell 86.8 per cent to 2.9 billion yen. And salves fell 20.6 per cent to 247.1 billion yen.
Alliance Tire Group (ATG), A Yokohama Rubber Corporation group company, has appointed Jason’s Tyres as its Galaxy OTR tyre brand distributor in the Belgium, Netherlands and Luxembourg (Benelux) region. An OTR tyre specialist with 20 years of experience, the Jason’s Tyres Extreme division will distribute the entire portfolio of both bias and radial Galaxy OTR tyres in the earthmoving segment with immediate effect.
Yokohama has been chosen by Mercedes-AMG to supply original tyres on several new models. The Mercedes-AMG GLE 53 4MATIC+ Coupé, GLE 63 4MATIC+, GLE 63 4MATIC+ Coupé, GLA 35 4MATIC, GLA 45 4MATIC+ and GLA 45 S 4MATIC+ will all run on the Japanese tyre manufacturer’s Advan Sport V107.
In the US, for the third year-in-a-row, Yokohama Tire Corporation has been recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award. The third consecutive award earned the tyremaker a spot in in the prestigious Superior Excellent Performance category. Yokohama earned the award for its supply of the Avid S34P (P225/40R18 88V) tyres on the Impreza and Avid GT S35 on the Legacy (P225/55R17 97V and 225/50R18 95V), and on the Outback (225/65R17 102H and 225/60R18 100H).
Tyrepress has published its 2020 ranking of the world’s top tyre manufacturers. Our ranking lists the top 20 tyre makers ordered by turnover from tyres in the previous calendar year. For example, Continental turned over nearly 45 billion euros in 2019, but 26.4 per cent of this was from its tyre divisions, making it the fourth largest tyre manufacturer in the world with 11.7 billion euros. The ranking presents a baseline for discussing the relative positions of the largest global players in tyre production. In 2019, we noted that Bridgestone had opened up a gap at the top of our ranking, around 2.65 billion euros ahead of second-placed Michelin in tyre turnover. This year, the French giant has reduced this gap to just over half a billion euros, reflecting its most recent acquisitions.
In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the world’s most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.
The Yokohama Rubber Co., Ltd., has expanded Hiroyuki Shioiri’s responsibilities for companies across Europe including Yokohama HPT in the UK. Effective 1 July 2020, is now Hiroyuki Shioiri Officer, President of Yokohama Europe GmbH, Chairman of Yokohama Reifen GmbH, Chairman of Yokohama Scandinavia AB, Chairman of Yokohama H.P.T. Ltd., Chairman of Yokohama Iberia, S.A., Chairman of Yokohama France S.A.S., President of Yokohama Austria GmbH, President of Yokohama Danmark A/S, President of Yokohama Suisse SA, President of N.V. Yokohama Belgium S.A. Prior to this appointment Hiroyuki Shioiri was Officer, Head of Corporate Planning Div., Chairman of Yokohama Europe GmbH.
Yokohama-sponsored Chelsea FC, have been named champions of the 2019/20 Barclays FA Women’s Super League. With a game in hand, the Blues were in second place and a point behind Manchester City when the season was suspended due to the COVID-19 pandemic. Following a meeting by the FA board, it was decided to finish the league prematurely and award the title on a points-per-game basis. In addition to securing victory for Chelsea, the decision also confirms the team’s qualification for next season’s Women’s Champions League.
Team Yokohama member and US rally champion Travis Pastrana will star in Gymkhana 2020. The newest edition of the global stunt video series will see the Nitro Circus co-founder take a Subaru fitted with Yokohama to the limits – and beyond.
The Yokohama Rubber Co. Ltd. posted a 258 million yen loss during the first quarter of 2020 compared with 9.1 billion yen in profit in the same period of the previous year. Meanwhile operating profit fell 90.4 per cent, to 1.2 billion yen. Sales revenue declined 13.6 per cent to 129.1 billion yen.