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Yokohama Advan-liveried car finishes 1st in Round 8 of the 2023 Nürburgring Endurance Series

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Walkenhorst Motorsport’s Advan-liveried #34 BMW M4 GT3 running on Yokohama’s Advan A005 (dry) and A006 (wet) tyres claimed first place in Round 8 of the 2023 Nürburgring Endurance Series (NLS) on 23 September. Driven by Christian Krognes and Jakub Giermaziak, the team qualified fifth and took the lead around the race’s midpoint, widening the gap with the rest of the field before taking the checkered flag more than two minutes ahead of the second-place car.

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Shioiri leaves Yokohama Europe presidency

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Arno Borchers/Profil-Verlag GmbH

After three-and-a-half years as chairman of Yokohama Europe, Hiroyuki Shioiri will leave his European responsibilities on 1 November 2023 in order to return to Japan and become “Officer, Head of Corporate Planning Div., Head of Corporate Planning Dept.” Tyres & Accessories understands that Shioiri’s successor will be named on 9 October and that the change doesn’t impact Yokohama Europe chief executive Gregorio Borgo’s role.

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Yokohama begins ‘renewable’ Advan production

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Tyres for electric vehicles made using renewable electricity. This is reality at Yokohama Rubber, whose Shinshiro-Minami plant in Japan has begun producing Yokohama Advan EV tyres with power from a new proprietary solar panel power generation system that officially entered operation in August 2023 and with renewable energy-generated electricity that the plant has been procuring since April.

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Yokohama OE on Toyota Grand Highlander

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Toyota USA

Yokohama Rubber Co Ltd is supplying Geolandar X-CV tyres as original equipment (OE) for Toyota Motor Corporation’s first-ever Grand Highlander SUV, which was launched in North America in June 2023. The Grand Highlander is being fitted with 255/65R18 111H and 255/55R20 107V size tyres.

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Yokohama’s Magokoro Fund donates ¥1 million to Hawaii relief efforts

Yokohama Rubber’s Yokohama Magokoro Fund is getting involved in relief efforts after the wildfires in Hawaii, USA. Specifically, the employee-backed Yokohama Magokoro Fund will donate a combined ¥1 million (¥500,000 each from the company and the fund) through the Japanese Red Cross Society to support relief efforts in the affected region.

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Yokohama responds to rising electric car sales with Advan Sport EV

Yokohama

Recent sales data from the SMMT reveals a new electric vehicle (EV) is registered every 60 seconds in the UK, indicating a strong shift towards greener transportation. This demand amplifies the need for optimised products with tyre performance to cater to the specific needs of these vehicles. Yokohama has designed the new Advan Sport EV to be tailored specifically for electric vehicles with several features to help EV drivers get the most out of their vehicles. Yokohama has indicated the tyre’s suitability for EV applications with an enhanced sidewall including the ‘E+’ mark. This emblem stands as an assurance of a product that combines technologies crafted specifically for EVs. The manufacturer says it signifies its dedication to promoting minimal electricity consumption and peak quietness, ensuring an unparalleled EV drive experience.

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New Yokohama Europe tyre factory could be built alongside a Yokohama TWS plant

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Chris Anthony/Tyre Industry Publications Ltd

Roughly a year ago, then relatively-newly appointed Yokohama Europe president Gregorio Borgo, told us that the company has plans to invest in a factory “at the heart of Europe”. 12 months on, Tyres & Accessories once again spoke with Gregorio Borgo as well as Yokohama Europe chairman Hiroyuki Shiori in order to find out how the company’s growth and its interconnected factory plans have been progressing.

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‘Stronger together’: the Yokohama TWS off-highway tyre integration delivers many opportunities – Pompei

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Yokohama TWS

In May, Yokohama officially completed the acquisition of Trelleborg Wheel Systems. As a result, the well-respected off-highway tyre and wheel manufacturer rebranded as Yokohama TWS. With any acquisition, questions of integration are front-and-centre. In Yokohama’s case, the previous acquisition of Alliance Tire Group, which now runs under the Yokohama Off-Highway Tires (YOHT) banner, brings with it further questions relating to the integration of the businesses and their respective brand portfolios as well as how the different operations will be organised and practically structured in relation to one another. With all this in mind, Tyres & Accessories recently spoke to Paolo Pompei, president and CEO of Yokohama TWS, in order to hear the latest on the integration process.

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Record H1 2023 sales for Yokohama Rubber, but lower Tires profit

Yokohama Rubber reports another record half-year, with sales in H1 2023 rising by 13.2% to 443.2 billion yen (£2.4 billion). The new Yokohama TWS division, created through the acquisition of the Trelleborg Wheel Systems business on 2 May, contributed greatly to this by delivering sales of 30.5 billion yen (£166.1 million) in the final two of the six reporting months. At the same time, the YOHT division lost 12.0 billion yen (£65.5 million) in sales.

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Facelifted Porsche Cayenne wearing Yokohama tyres

Yokohama Rubber has begun supplying original equipment tyres to the facelifted Porsche Cayenne. The SUV is fitted with Yokohama Advan Sport V107 tyres in the front axle dimension 285/40R22 110Y and rear size 315/35R22 111Y. The tyres feature Porsche’s NC0 mark on the sidewall, the symbol worn by all tyres that Porche approves as original equipment fitments.

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Yokohama OHT suffered cyber attack in June – reports

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At the end of June, at least some of Yokohama OHT’s computer systems were attacked the Akira Ransomware Group. According to reports by two online media sources, the Akira group launched its cyber attack on Yokohama OHT on 21 June 2023.

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Advan V61 OE on Mazda CX-90

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Yokohama Rubber has extended its original equipment supply to the Mazda CX-90, the larger sibling of the CX-80 sold in the UK and Europe. Not only is it supplying Yokohama Geolandar X-CV tyres for Mazda CX-90 models sold in the USA, Mazda has also approved the Yokohama Advan V61 as an original equipment fitment for the CX-90 in “Australia and other markets.”

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Toyota Gazoo Racing Indonesia running on Yokohama Geolandar M/T G003 tyres in AXCR

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Yokohama

Yokohama has continued its support for entrants in the 2023 Asia Cross Country Rally (AXCR), Asia’s largest cross-country rally. In addition to renewing its successful supply deal with Team Mitsubishi Ralliart, Yokohama will supply the tyre to Toyota Gazoo Racing Indonesia on the 13-19 August rally.

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Yokohama renews Geolandar tyre supply deal with Team Mitsubishi Ralliart in Asia Cross Country Rally

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Mitsubishi Motors Corp

Yokohama will supply its Geolandar M/T G003 mud-terrain tyres for SUVs and pickup trucks to Team Mitsubishi Ralliart in the 2023 Asia Cross Country Rally (AXCR), as the team seeks to replicate last year’s overall title on Yokohama rubber. Asia’s largest cross-country rally is scheduled for 13-19 August.

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Yokohama introduces “E+” electric vehicle tyre marking

Chris Anthony/Tyrepress

One of the key messages the Yokohama Rubber Co. Ltd. announced at its recent Nurburgring event was that they tyremaker is applying a new “E+” mark to its passenger cars, from the second half of 2023. An official announcement from Yokohama Rubber’s Japanese headquarters has since confirmed that the same marking will also be applied to trucks and buses equipped with the same properties required by electrified vehicles. That 12 July official statement specifies that the term “Electrified vehicles” includes battery electric vehicles (BEVs), electric vehicles (EVs), plug-in hybrid vehicles (PHEVs), hybrid electric vehicles (HEVs), and fuel-cell electric vehicles (FCEVs). In other words, the new E+ marking is Yokohama’s bid to bring clarity to exactly what an electric vehicle (EV) tyre is.

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