Yokohama Rubber has signed a Memorandum of Understanding (MoU) with the Rubber Authority of Thailand (RAOT). The aim of this cooperative partnership with the state enterprise is to provide economic support for Thai natural rubber farmers and to improve traceability, with the aim of ensuring transparency and soundness within the supply chain.
Yokohama Rubber has long been one of the most significant firms within the tyre industry to exhibit at the Geneva International Motor Show. Although this year’s event was cancelled, the tyre maker has proceeded with the virtual launch of no less than five products destined for European markets. The new additions to the Yokohama range are the BluEarth-GT AE51, BluEarth-XT AE61 and Geolandar CV G058, as well as the BluEarth Winter V906 and IceGuard Studless IG53 winter patterns.
In order to cater for the growing popularity of SUVs and the myriad of new models being released by vehicle manufacturers, Yokohama’s 4×4 tyre range has been developed to cater for the full spectrum of SUVs, crossovers and off-road vehicles.
India’s car market leader Maruti Suzuki has unveiled a new concept vehicle ahead of the Auto Expo 2020 show, which begins tomorrow. Called the Concept Futuro-e, the SUV coupe gives a taste of what can be expected from the car maker’s ‘Mission Green Million’ plan to sell a million low emission vehicles in the next few years. Yokohama has developed a BluEarth tyre for the concept.
The Yokohama Rubber Co., Ltd. has been named on the 2019 Climate Change A List announced on 20 January by CDP, a global environmental impact non-profit organization (NPO) that aims to promote the realization of a sustainable economy. Inclusion on the internationally prestigious CDP A List of companies with outstanding environmental performance recognizes Yokohama Rubber’s efforts to mitigate climate change as being of the highest global standard. This is the second time Yokohama Rubber has been included in the CDP Climate Change A List, following its first listing in 2016.
While Yokohama has ended its Chelsea shirt sponsorship after “five very successful years”, the Japanese tyre manufacturer will continue its relationship with the premiership team as Official Global Tyre Partner.
Market rumours that Pirelli is considering a €9 billion (£7.7 billion) merger with Finland’s Nokian Tyres have been quashed by company spokespeople. Reports that such a deal was on the horizon emerged in mid-January and were then fuelled by re-reporting in the British and Italian press. However, these stories are “without foundation”, according to two Milan-based Pirelli spokespeople that Tyres & Accessories interacted with. Nokian has yet to comment.
Visitors to Autosport International earlier this month were able to take a good look at the recently launched range of Yokohama tyres for classic cars. Some even caught a glimpse of rally legend Paddy Hopkirk at the Yokohama stand. During his visit, Hopkirk was joined by a replica of the Mini Cooper S he drove […]
Yokohama Rubber has announced another original equipment supply agreement, this time for North America. Its Yokohama Avid S34RV has been chosen as an original equipment tyre for 2020 Chrysler Voyager models sold in the US and Mexican markets. The Voyager will wear the tyre in size 235/65R17 104T.
Yokohama has marked its 30th Autosport International show with a number of new partnerships in motorsport. In rallying, the tyre manufacturer has extended its support for grass roots and developing drivers in a new partnership with Harper Adams Motorsport Team.
Yokohama’s Geolandar M/T G003 tyres for SUVs and pickup trucks will be fitted to the Korando DKR driven by Oscar Fuertes Aldanondo and Diego Vallejo for Ssangyong Motorsport/Sodicars Racing on the 2020 Dakar Rally (5-17 January). The same car and drivers came in third in the T1.3 petrol 2-wheel drive class in the January 2019 event, and will take on competition in the same class this year.
A renewed version of Yokohama Rubber’s corporate website is now online. The company says this update aims to “promote greater penetration of the Yokohama Rubber corporate image” among website users by strengthening corporate identity and visual identity to more effectively communicate its corporate vision.
Startup Europe Partnership (SEP), an initiative by the European Commission, has distinguished Fiege as an Open Innovation Challenger. Having first achieved this standard a year ago, Fiege is being distinguished for the second time in a row. The annual ranking also includes multinationals like Google, Nestlé and Bridgestone. Next to Fiege, a further three German enterprises were distinguished: Bosch, Daimler, and SAP.
Yokohama tyres have been fitted as original equipment on the Porsche Cayenne since the SUV was first introduced in 2002. This partnership has continued through to the third-generation Cayenne – Yokohama Rubber shares that two of its tyre models are being supplied as original equipment.