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Yokohama Advan shod AMG GT3 wins at Sepang Super GT Round 3

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Team Upgarage’s No 18 Upgarage AMG GT3 running on Yokohama Advan tyres won the GT300 class in Round 3 of Japanese touring car series Autobacs Super GT. Held at Malaysia’s Sepang International Circuit for the first time in 12 years, the 55 lap/300km race on 26-28 June, this was the second podium-topping finish for Yokohama tyres in the GT300 class in two consecutive rounds. Yokohama said it was confident that its tyres would support a second consecutive series championship in the GT300 class this year as part of its Advan Challenge – a company initiative to support increasing sales of its Advan-branded performance tyres.

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Related news:

  1. Yokohama extends sole tyre supplier deal with All-Japan F3 Championship
  2. Yokohama to supply more sustainable racing tyres to 2023 Super Formula races
  3. Yokohama Advan tyres propel JLOC Lamborghini to GT300 victory in Japanese touring car series
  4. Yokohama Advan shod GT500 racer wins at Suzuka
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Yokohama’s dedicated EV tyre delivers quiet ride, extended cruise range

While numbers might still be below those outlined in the government’s Zero Emission Vehicle Mandate, latest figures suggest there are already more than 1.5 million fully electric cars on the UK’s roads. Indeed, just under half (47 per cent) of all new cars sold in the UK so far in 2025 were either fully electric, or electric hybrid.

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Related news:

  1. Silence and comfort with Yokohama’s EV tyres
  2. OE deals demonstrate expanding Yokohama Advan range’s qualities
  3. Yokohama responds to rising electric car sales with Advan Sport EV
  4. Yokohama tyres OE on Onvo L60
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Adeel Tariq becomes VP, Global Talent – Yokohama OHT

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Effective 1 July 2025, Adeel Tariq becomes vice president, Global Talent Acquisition and Talent Development for the Yokohama OHT Division. In this role, Tariq will report to Vladka Kozakova, CHRO of OHT.

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Related news:

  1. Yokohama makes senior management changes
  2. Yokohama names new European marketing manager
  3. Yokohama expands Yoshikuni Nakamura’s role
  4. Tyres & Accessories interviews new Nokian Tyres CEO, Paolo Pompei
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TGI becomes authorized Yokohama distributor

Across the Atlantic, Tire Group International (TGI) recently became an authorized distributor for Yokohama Tire, in the US states of Florida, Oregon and Washington. In conjunction with this partnership, TGI will offer the Yokohama Advantage Program — an program designed to reward and engage dedicated Yokohama Tire retailers.

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Related news:

  1. TGI opening new warehouse
  2. Vandal: Debut for Tony Gonzalez film
  3. Tire Group International celebrates 30th anniversary
  4. Cosmo Tires launches first retail partnership
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Yokohama supports 20 cars, including 1st hydrogen entry, in ‘most challenging’ US hill climb

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Yokohama

Yokohama will supply Advan racing tyres to more than 20 cars competing in five divisions of the 103rd Pikes Peak International Hill Climb (22 June, Colorado, USA). Yokohama’s participation in this gruelling event forms part of its Advan Challenge that seeks to maximise sales of Advan tyres. Advan tyres had a significant presence last year, with five runners finishing in the top 10 in the overall results, including first-place finishes in four divisions. More broadly, Yokohama wants to increase sales of its high-value Advan performance tyre lines through its participation in all levels of motorsports around the world in line with its corporate strategy.

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Related news:

  1. Pikes Peak: 2 division wins for Yokohama
  2. Yokohama supplying Pikes Peak division for 6th consecutive season, looks to repeat 2022 success
  3. Yokohama extends sole tyre supplier deal with All-Japan F3 Championship
  4. Team Yokohama’s Travis Pastrana to star in Gymkhana action video
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Yokohama takes race inspiration for high performance road range

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Yokohama is taking inspiration from its racetrack activities for its road range, as a supplier to many national championships around the world. The manufacturer’s tyres are selected as the control tyre by some of the UK’s most exciting motorsport series, including for the first time ever, the 2025 Time Attack Championship.

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Related news:

  1. Yokohama brand goes UHP, following Chelsea sponsorship
  2. Yokohama shows ‘motorsport-inspired’ high performance car tyre range at Autosport
  3. Yokohama’s premium strategy bolstered by broad UHP range
  4. Yokohama Advan Apex V601 wins iF Design Award 2020
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Yokohama fights counterfeit aluminium wheels in China

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The Yokohama Rubber Co. Ltd. has reported the successful completion of its efforts to eliminate counterfeit versions of the company’s aluminium wheels in China. In order to remove such products from the market, Yokohama Rubber filed an administrative complaint and submitted information to the Municipal Administration for Market Regulation in Anlu City, Hubei Province, China.

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Related news:

  1. Chinese authorities seize fake Yokohama wheels
  2. Prison sentence for distributor of fake Yokohama wheels
  3. Yokohama “eliminates” fake wheels in China
  4. Over 70 killed in explosion at Kunshan, China wheel plant
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Yokohama confirms $35 million Romania OTR ‘production capacity’ purchase

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The Yokohama Rubber Co. Ltd. has formally announced that on 22 May 2025 it acquired “the fixed assets (land, building, and OTR tire production machinery) of a closed plant located in Romania” through its off-highway tyre (OHT) subsidiary Yokohama TWS Romania S.R.L. Although the acquired business is not mentioned by name in Yokohama’s official statement, the Mehedinți County location is the same as the Euro Tyres operation we have repeatedly linked with acquisition by Yokohama.

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Related news:

  1. Yokohama confirms Romania plant acquisition
  2. Yokohama to buy ex-Pirelli commercial/industrial tyre business Prometeon
  3. Yokohama’s Prometeon bid: Delayed by Covid, but nearing completion
  4. Goodyear used OTR business sale proceeds to pay down debt
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Yokohama Rubber gives senior manager additional responsibility

On 16 May 2025, Yokohama Rubber Co. Ltd. announced that it had given addition responsibility to a member of its senior management. The change became effective on 15 May 2025.

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Related news:

  1. Yokohama makes senior management changes
  2. Yokohama Europe puts European distributors under Hiroyuki Shioiri’s chairmanship
  3. Yokohama appoints Watanabe head of tyre design department
  4. Yokohama appoints ex-Prometeon COO as European president
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Extra role for Yokohama’s Masatomo

Effective 15 May 2025, Takeshi Masatomo is heading the Tire Overseas Business Planning department at Yokohama Rubber. He will perform this role alongside his existing remit as head of the company’s Tire Overseas Sales & Marketing division.

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Related news:

  1. Kishi to head Yokohama Tire Retread
  2. Japanese tyremakers lead the way in share price performance
  3. Yokohama opens indoor winter tyre test facility
  4. Yokohama supporting Chelsea FC pre-season match
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Yokohama confirms Romania plant acquisition

In March we posed the question “is Yokohama considering Romania for its new European tyre factory?” The short answer is yes – a spokesperson for Yokohama OHT has confirmed that parent company Yokohama Rubber (YRC) will acquire insolvent Romanian off-highway tyre manufacturing business Euro Tyres Manufacturing SRL.

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Related news:

  1. Yokohama’s Prometeon bid: Delayed by Covid, but nearing completion
  2. Yokohama completes Trelleborg Wheel Systems acquisition, Yokohama TWS launched
  3. Yokohama TWS names Elio Bartoli as company president
  4. Goodyear used OTR business sale proceeds to pay down debt
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Tyres & Accessories interviews new Nokian Tyres CEO, Paolo Pompei

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Paolo Pompei officially took over as chief executive officer (CEO) of Nokian Tyres Plc on 1 January 2025. With a distinguished career spanning decades in the tyre business including leadership positions at Yokohama TWS, Trelleborg Group, and Pirelli, Pompei brings a wealth of international expertise and a proven track record of driving growth and innovation. Since taking over at Nokian, production at the company’s landmark zero-emission Romania factory has got underway. And – as of the week prior to our exclusive interview – in early April, deliveries began.

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Related news:

  1. Yokohama appoints ex-Prometeon COO as European president
  2. Yokohama TWS names Elio Bartoli as company president
  3. ‘Stronger together’: the Yokohama TWS off-highway tyre integration delivers many opportunities – Pompei
  4. Hever-Smith to become Yokohama HPT managing director
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Ravasio named President of Yokohama’s combined OTR business

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Yokohama OHT has announced the strategic combination of Yokohama OTR and Goodyear OTR. This move is part of the ongoing integration of the recently acquired Goodyear OTR business into Yokohama, and the company has appointed Loïc Ravasio as President of this combined OTR business.

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Related news:

  1. Yokohama confirms interest in Goodyear OTR
  2. Sale “out of necessity” – Further details of Yokohama’s purchase of Goodyear OTR
  3. Goodyear completes sale of OTR tyre business to Yokohama
  4. Yokohama TWS names Elio Bartoli as company president
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Yokohama transfers senior executives of its Chinese business

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On 28 March, Japanese tyre manufacturer Yokohama transferred senior executives who run its Chinese business. Specifically, the position of Associate Officer Tomoyuki Okuno was changed to Assistant to President of Hangzhou Qiantang Yokohama Tire. Before this, his position was President of this company. Hangzhou Qiantang is a passenger car tyre manufacturing base newly invested and built by Yokohama.

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Related news:

  1. Yokohama makes management changes
  2. Tomoyuki Okuno becomes president of Hangzhou Qiantang Yokohama
  3. Doublestar general manager Su Ming resigns
  4. Yokohama Rubber appoints two new associate officers
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Yokohama Rubber holds 11th Biodiversity panel discussion

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Yokohama Rubber held its 11th Panel Discussion on Biodiversity online on March 12. Panelists discussed the theme, ‘What We Can Do to Achieve a Nature Positive World,’ with Yokohama Rubber Group employees and a diverse group of participants representing local governments, companies, NPOs, and civic groups participating from 51 locations around Japan. The concept of nature positivity promotes initiatives to help recover lost biodiversity and prevent its loss.

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Related news:

  1. Yokohama to supply more sustainable racing tyres to 2023 Super Formula races
  2. Yokohama Rubber reducing CO2 footprint of motorsport tyres
  3. Yokohama joins “Fry to Fly” sustainable aviation fuel project
  4. Another Caterpillar platinum award for Yokohama
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