Tag: Yokohama
Chelsea considering new shirt sponsor
Several sporting news sources are reporting that Chelsea is considering a new shirt sponsor to potentially replace Yokohama.
Yokohama to buy ex-Pirelli commercial/industrial tyre business Prometeon
Japanese tyre and rubber manufacturer Yokohama is planning to invest into and even buy Prometeon, the new name for the former Pirelli commercial and industrial tyre manufacturing operation, according to a range of sources. Tyres & Accessories first heard this news in July and then the Italian financial press subsequently suggested that Prometeon’s shareholders were considering restructuring Prometeon’s ownership. Yokohama is understood to be leading the suitors. The official Yokohama/Prometeon investment announcement is expected during the course of the next week or so.
Yokohama proudly displayed on new Chelsea FC third kit
Chelsea FC has revealed its new third kit for the 2019/20 season, with shirt sponsor Yokohama Tyres’ logo in place across the front. The reigning UEFA Europa League champions have styled the shirt with several nods to the 1990s, another good era for the Stamford Bridge club.
Yokohama treads new ground with 4×4 range additions
With SUVs and crossovers currently accounting for a third of the UK’s best-selling cars of 2019 to date, and with the demand for SUVs increasing, Yokohama has extended its range with additional 4x4 products and sizes – specifically the Geolandar X-CV G057.
From Mini to Maxi: six decades of Mini tyres
It’s not just the car that’s grown. This August Mini officially began celebrating the iconic marque's 60th anniversary. We at Tyres & Accessories wanted to join in with the celebrations by sharing a couple of interesting points about how the Mini's tyres have evolved over the last 60 years.
Yokohama offers ‘ice and easy’ solution to maintaining winter mobility
Gridlocked motorways, empty restaurants and a host of other travel related problems were just some of the impacts of the freezing conditions last winter, which were estimated to have cost the UK economy £1bn per day. Given this financial impact, many large fleets and commercial vehicle operators have developed a series of contingency plans designed to mitigate against these losses and keep their operations mobile. But it’s not just big businesses that need to keep moving when the worst of the weather hits. Many families, small and medium sized business owners and their workers require to maintain their full mobility. Whether it’s visiting elderly relatives, trying to keep their company running or not missing out on important work shifts, it is vital for many that harsh weather does not affect their day-to-day lives. Yokohama says its extensive range of all-season and winter tyre products offer a solution, designed for a wide range of passenger car applications.
Yokohama celebrates 30 years in the UK at classic motor racing festival
Yokohama returned to its racing roots during the last weekend in July as the official tyre partner to the Silverstone Classic. Already billed as the world’s largest classic motor racing festival, this year’s Silverstone Classic attracted record crowds of more than 109,000, a substantial increase on previous years, giving Yokohama a significant boost to its brand profile among motor racing and classic car fans alike.
Yokohama set for rocking and racing at the Silverstone Classic
Japanese tyre manufacturer, Yokohama, returns to the Silverstone Classic for its second year as the official tyre partner. Over 100,000 people are expected to attend the motorsport and classic car event from 26–28 July.
Yokohama gains Nissan Rus supplier award
Nissan’s Russian manufacturing operation has acknowledged tyre maker Yokohama a Nissan Best Supplier Award. Igor Boitsov, general director of Nissan Manufacturing Rus LLC, presented the award to LLC Yokohama R.P.Z. at a ceremony in St. Petersburg.
Yokohama-shod Toyota GR Supra Drift by HKS at Goodwood
A Yokohama-shod Toyota GR Supra Drift by HKS was one of the star attractions in the Live Action Arena at this year’s Goodwood Festival of Speed. Created by custom specialists HKS, the world’s first drift Supra boasts an impressive 700bhp thanks to a number of modifications and upgrades which included the fitment of Yokohama’s ADVAN Neova AD08RS tyres to the front, and ADVAN A052 tyres to the rear.
Yokohama wins Gatwick fleet fitment
Yokohama is to supply tyres to Heathrow-based Rushlift Ltd for its 450 strong fleet of Ground Support Equipment (GSE) based at Gatwick Airport. Operating in the second-busiest airport in the UK, Ruslift have selected Yokohama’s BluEarth-Van RY55 and Geolandar G015 A/T tyres.
Yokohama’s premium strategy bolstered by broad UHP range
Yokohama’s Grand Design 2020 medium-term management plan identifies the expansion of the company’s presence in the market for premium-grade car tyres as a strategic priority. Having secured awards and original equipment fitments, the Japanese manufacturer states that its range of high performance tyres is winning “a growing number of drivers and vehicle manufacturers looking to extract the maximum performance from their vehicles.”
Yokohama a class winner in ‘Australia’s Greatest Desert Race’
An event billed as ‘Australia’s Greatest Desert Race’ took place earlier this month in the vast emptiness of Australia’s Red Centre. This was of course the Tatts Finke Desert Race, held between 7 and 10 June. Yokohama Rubber shares with pride that its tyres were worn by the winning vehicle in the Extreme 4WD class.
Yokohama wins Subaru Supplier Award
In the USA, Yokohama Tire Corporation has been recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (225/40R18 88V) tyres on the Impreza.
Tyre makers ready for Nürburgring 24-Hour Race
It’s 24-Hour Race time. Falken Tyres is returning to the Nürburgring this weekend with a tried and tested line-up, while Yokohama Rubber and Giti Tire are each supplying tyres to four cars competing in the 47th Nürburgring 24-Hour Race (ADAC Total 24h-Rennen). Dunlop has a major presence and says it is well prepared for the race, which it views as the “third chapter” in its “June motorsport trilogy” after the Isle of Man TT and Le Mans 24h. Michelin reports that “nine of the ten fastest teams” will race on its tyres.