Tag: Yokohama
Yokohama OE on Toyota RAV4
The Yokohama Avid GT has been selected as an original equipment tyre for the latest Toyota RAV4. The crossover, which was first launched in North America in 2018 prior to its release in Europe and other global markets this year. The fifth generation RAV4 will wear the Yokohama tyre in size 235/55R19 101V.
Another Caterpillar platinum award for Yokohama
Yokohama Tire Corporation has been awarded Caterpillar’s premier supplier award for the seventh year in a row. The award – Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP) – went to Yokohama’s factory in Onomichi, Japan. The plant produces òriginal equipment and replacement off-the-road (OTR) tyres for a wide range of equipment.
Global motorsport participation ‘crucial’ part of Yokohama technology strategy
Yokohama’s broad support for global motorsport series and events in 2019 are “crucial” to its positioning in the vanguard of new tyre technology development, the tyre manufacturer states. The importance of motorsport was outlined in the company’s three-year management plan implemented in 2018, the “Grand Design 2020” (GD2020) technology strategy. Yokohama HPT, the company’s UK division outlined its support for events at all levels at Autosport International in January – a strategy that reflects the presence of the brand in its domestic Japanese and global markets too. Its headline series in Japan include the Super Formula Championship, Formula 3, TCR touring cars events, and national rallying and karting championships, while GT racing will play a significant role globally for the company.
Yokohama supporting Chelsea FC pre-season match
This year, Chelsea FC will play a pre-season match in Japan, an event sponsor Yokohama Rubber has previously requested. The tyre maker has now announced its support of the fixture, which is scheduled for 19 July – it intends to “work closely with Chelsea” while the team is in Japan to “bring Japanese fans closer to the ‘Blues’ ahead of the 2019/20 season.”
Yokohama introducing classic tyre line
A new replacement tyre option exists for owners of classic cars, particularly Japanese models from the 1960s and 70s. The Yokohama G.T. Special Classic is being launched this summer in European markets in three sizes – 165/80R15 87H, 175/80R14 88S and 165/80R14 85S.
Management changes at Yokohama Tire
Former Michelin executive Stan Chandgie has been named vice-president of consumer sales at Yokohama Tire Corporation. He replaces Larry Kull, who was has become vice-president of sales and business operations within Yokohama Rubber's North American operation.
Yokohama to make debut at CV Show 2019
Yokohama has announced that it will to exhibit at the Commercial Vehicle Show for the first time in 2019 (30 April – 2 May, NEC Birmingham). The tyre manufacturer will use the event to showcase its range of van, 4x4 and high performance tyres suited to a wide range of fleet and vehicle applications. Its decision to exhibit reinforces Yokohama’s growing interest in the van tyre market. Its latest fleet fitments include specialist aviation logistics company, Comet Car Hire (CCH) and leading European logistics business, X One Wholesale.
Yokohama tweaks latest Advan Neova for European customers
A new member of the Yokohama Advan range is coming our way. Starting in spring, Yokohama Rubber will offer the Advan Neova AD08RS in European markets. This street sports tyre will eventually be sold in 31 sizes, ranging from 185/55R15 82V to 255/30R19 91W.
European launch for Yokohama Geolandar X-MT
The Yokohama Geolandar X-MT, a chunky-treaded tyre already seeing action on SUVs and pick-ups in North America, is poised for release in Europe. Starting spring 2019, the Geolandar X-MT will be available here in six sizes.
Yokohama 4×4 range equips latest SUVs
SMMT’s latest figures highlight that the demand for Dual Purpose (4x4, SUV and crossover) vehicles is proving to be one of the most rapidly increasing segments, with an impressive 10 per cent increase in registrations in 2018. To cater for this growing segment, Yokohama offers an extensive range of 4x4 tyres covering a broad range of vehicle applications. Not only do the tyres feature the latest technology to deliver the exceptional performance demanded in the replacement market, but they are also selected by a number of leadings manufacturers for OE fitment, including the Toyota Rav 4 and Hi Lux models, Chrysler Jeep Cherokee, Porsche Cayenne and latest BMW X5 M Performance model.
Senior management changes at Yokohama Rubber
The board of Yokohama Rubber Co. Ltd. has announced several changes to the company’s senior management, including the promotion of Gota Matsuo to chief financial officer. These changes are expected to take effect on 28 March. The tyre and rubber products manufacturer also shares that former chief executive officer Tadanobu Nagumo will retire as chairman and member of the board at this time; he will continue to work with Yokohama Rubber in the capacity of senior advisor. Nagumo’s successor as chairman has yet to be announced.
Rising rally star Fossey to run on Yokohama tyres, renewing deal
Rising rally star Ed Fossey will continue to expand his experience on Yokohama tyres in 2019. The 20-year-old has been retained by global tyre brand Yokohama for a fourth year in a row, with Fossey promising push the Japanese products to the limits in the search for impressive stage times and class wins in his Peugeot 208 R2.
Yokohama shows ‘motorsport-inspired’ high performance car tyre range at Autosport
Yokohama used the 2019 Autosport International show at the NEC Birmingham to demonstrate how its long motorsport history has inspired its range of high performance tyres. Both product categories are covered by the Advan brand, which the manufacturer calls the pinnacle of its high performance offering.
Yokohama enters 20th year supplying Lotus with new road legal OE track tyres
Yokohama is celebrating 20 years supplying original equipment tyres to Lotus Cars with another two supply deals. The latest Lotus Elise’s Sprint 220 and Sport 220 derivatives will be fitted with Yokohama’s Advan Sport V105 as original equipment, featuring a new wider front tyre size of 195/50R16, while retaining the 225/45R17 on the rear.
Yokohama 2019 motorsport programme revs up at Autosport
Yokohama’s motorsport department is ready for another year of high-profile action on the track, as the tyre manufacturer’s UK division demonstrated at Autosport International 2019. In competitive motorsport, Yokohama will provide tyres for a series of high-profile championship and individual driver support programmes on both the race track and the rally stage.