Tag: Yokohama
Yokohama wins Gatwick fleet fitment
Yokohama is to supply tyres to Heathrow-based Rushlift Ltd for its 450 strong fleet of Ground Support Equipment (GSE) based at Gatwick Airport. Operating in the second-busiest airport in the UK, Ruslift have selected Yokohama’s BluEarth-Van RY55 and Geolandar G015 A/T tyres.
Yokohama’s premium strategy bolstered by broad UHP range
Yokohama’s Grand Design 2020 medium-term management plan identifies the expansion of the company’s presence in the market for premium-grade car tyres as a strategic priority. Having secured awards and original equipment fitments, the Japanese manufacturer states that its range of high performance tyres is winning “a growing number of drivers and vehicle manufacturers looking to extract the maximum performance from their vehicles.”
Yokohama a class winner in ‘Australia’s Greatest Desert Race’
An event billed as ‘Australia’s Greatest Desert Race’ took place earlier this month in the vast emptiness of Australia’s Red Centre. This was of course the Tatts Finke Desert Race, held between 7 and 10 June. Yokohama Rubber shares with pride that its tyres were worn by the winning vehicle in the Extreme 4WD class.
Yokohama wins Subaru Supplier Award
In the USA, Yokohama Tire Corporation has been recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (225/40R18 88V) tyres on the Impreza.
Tyre makers ready for Nürburgring 24-Hour Race
It’s 24-Hour Race time. Falken Tyres is returning to the Nürburgring this weekend with a tried and tested line-up, while Yokohama Rubber and Giti Tire are each supplying tyres to four cars competing in the 47th Nürburgring 24-Hour Race (ADAC Total 24h-Rennen). Dunlop has a major presence and says it is well prepared for the race, which it views as the “third chapter” in its “June motorsport trilogy” after the Isle of Man TT and Le Mans 24h. Michelin reports that “nine of the ten fastest teams” will race on its tyres.
Automechanika Birmingham 2019 opens
Automechanika Birmingham has opened today. The show, which aims to bring together professionals within the automotive aftermarket and vehicle production sector in the UK and Ireland, was opened by mechanic and motorcycle racer turned television presenter, Guy Martin at the NEC Birmingham (Halls 18-20). More than 500 exhibitors will take part, giving visitors the opportunity to learn about the latest innovations and product launches in the aftermarket and vehicle production industry. The tyre segment is represented with stands for Yokohama and the National Tyre Distributors Association.
Yokohama celebrates brand boost as Chelsea wins Europa League
Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.
Yokohama BluEarth-GT tyres for Mazda 3
The latest generation Mazda 3 went on sale last week, and Yokohama Rubber shares that its Yokohama BluEarth-GT AE51 is an original equipment tyre on vehicles sold in all markets except North America. The Mazda 3 wears the BluEarth-GT AE51 in size 205/60 R16.
Yokohama OE on Toyota RAV4
The Yokohama Avid GT has been selected as an original equipment tyre for the latest Toyota RAV4. The crossover, which was first launched in North America in 2018 prior to its release in Europe and other global markets this year. The fifth generation RAV4 will wear the Yokohama tyre in size 235/55R19 101V.
Another Caterpillar platinum award for Yokohama
Yokohama Tire Corporation has been awarded Caterpillar’s premier supplier award for the seventh year in a row. The award – Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP) – went to Yokohama’s factory in Onomichi, Japan. The plant produces òriginal equipment and replacement off-the-road (OTR) tyres for a wide range of equipment.
Global motorsport participation ‘crucial’ part of Yokohama technology strategy
Yokohama’s broad support for global motorsport series and events in 2019 are “crucial” to its positioning in the vanguard of new tyre technology development, the tyre manufacturer states. The importance of motorsport was outlined in the company’s three-year management plan implemented in 2018, the “Grand Design 2020” (GD2020) technology strategy. Yokohama HPT, the company’s UK division outlined its support for events at all levels at Autosport International in January – a strategy that reflects the presence of the brand in its domestic Japanese and global markets too. Its headline series in Japan include the Super Formula Championship, Formula 3, TCR touring cars events, and national rallying and karting championships, while GT racing will play a significant role globally for the company.
Yokohama supporting Chelsea FC pre-season match
This year, Chelsea FC will play a pre-season match in Japan, an event sponsor Yokohama Rubber has previously requested. The tyre maker has now announced its support of the fixture, which is scheduled for 19 July – it intends to “work closely with Chelsea” while the team is in Japan to “bring Japanese fans closer to the ‘Blues’ ahead of the 2019/20 season.”
Yokohama introducing classic tyre line
A new replacement tyre option exists for owners of classic cars, particularly Japanese models from the 1960s and 70s. The Yokohama G.T. Special Classic is being launched this summer in European markets in three sizes – 165/80R15 87H, 175/80R14 88S and 165/80R14 85S.
Management changes at Yokohama Tire
Former Michelin executive Stan Chandgie has been named vice-president of consumer sales at Yokohama Tire Corporation. He replaces Larry Kull, who was has become vice-president of sales and business operations within Yokohama Rubber's North American operation.
Yokohama to make debut at CV Show 2019
Yokohama has announced that it will to exhibit at the Commercial Vehicle Show for the first time in 2019 (30 April – 2 May, NEC Birmingham). The tyre manufacturer will use the event to showcase its range of van, 4x4 and high performance tyres suited to a wide range of fleet and vehicle applications. Its decision to exhibit reinforces Yokohama’s growing interest in the van tyre market. Its latest fleet fitments include specialist aviation logistics company, Comet Car Hire (CCH) and leading European logistics business, X One Wholesale.