Tag: Yokohama

Yokohama unveil products, display Premier League trophy at Autosport International

Yokohama unveil products, display Premier League trophy at Autosport International

Wednesday 10th January 2018 | 0 Comments

Yokohama will display its latest competition tyres, its road tyres recently approved by major new original equipment manufacturers, its driver and championship partnerships for 2018, and the Premier League trophy at the NEC Birmingham’s Autosport International show (11-14 January 2018). The manufacturer extended its invitation to see new products, the Premier League trophy and discuss tyre needs for the season ahead on stand 2750 in Hall 20.

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Van tyre joining Yokohama BluEarth range

Van tyre joining Yokohama BluEarth range

Friday 5th January 2018 | 0 Comments

A new member of the Yokohama BluEarth tyre range specifically aimed at vans will be available from March 2018. The BluEarth-Van RY55 will be produced in a total of 30 sizes for 14- to 17-inch rim diameters. In addition to being sold in European markets, the BluEarth-Van RY55 will be available in Asia (excluding Japan), Oceania, Latin America, the Middle East, and Africa.

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Yokohama Rubber praises UK subsidiary for awarded tyre safety work

Friday 1st December 2017 | 0 Comments

Yokohama Rubber has expressed its pride in two awards its UK sales and marketing subsidiary, Yokohama H.P.T. Ltd. (YHPT), has gained this year – the Tyre Manufacturer of the Year award presented by TyreSafe in July and the Industry Marketing Campaign of the Year award gained at the 2017 NTDA Tyre Industry Awards ceremony in October.

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Yokohama celebrates top flight & grassroots motorsport success in 2017

Thursday 30th November 2017 | 0 Comments

Although no specific motorsport activity formed part of the tyre maker’s 100-year celebration at a global level, the centenary year of 2017 proved an incredibly exciting and successful one for Yokohama on race and rally track, with numerous event and championship victories swelling the silverware cabinet.

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Yokohama reports record nine-month 2017 net sales results

Tuesday 14th November 2017 | 0 Comments

Yokohama Rubber Co., Ltd. has reported net sales of 466.79 billion yen in the first ninth months of 2017 – a new record for this period. Of this figure, 333.13 billion yen was generate by sales of tyres (excluding Alliance Tyre Group operations, which are included in the firm’s accounts following the business’ acquisition in September 2016). Therefore, profit attributable to owners of parent increased 96.4 per cent over the same period of the previous year, to 16.7 billion yen, on a 39.7 per cent increase in operating income, to 26.4 billion yen.

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Yokohama sponsors ‘hardcore off-road rally based on Dakar’ in Sonora desert

Wednesday 1st November 2017 | 0 Comments

Yokohama Tire Corporation (YTC) has become the title sponsor of the 2018 Sonora Rally. The fourth running of the popular “hardcore off-road rally” in Mexico's Sonora desert takes place 19-24 March.

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Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award

Monday 16th October 2017 | 0 Comments

Yokohama stated that it was “honoured” to secure the NTDA Marketing Campaign of the Year Award 2017. In its award-winning campaign, the manufacturer utilised its partnership with Chelsea Football Club to generate high-profile awareness of tyre safety issues, creating a powerful call to action encouraging football fans to check their tyres and travel safely.

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Yokohama Celebrates Centenary

Friday 13th October 2017 | 0 Comments

The Yokohama Rubber Company Ltd is today celebrating its 100th anniversary since it was founded in the city of Yokohama, Japan on 13 October 1917.

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Kumho takeover implosion isn’t the end of market consolidation attempts

Monday 9th October 2017 | 0 Comments

No I am not talking about the unqualifiable rumours that Doublestar made an offer of up to 250 million euros for Zenises. Rather, that in the first week of September we learnt that Doublestar’s proposed acquisition of Kumho was collapsing before the firm’s eyes after the Qingdao-Chinese tyre manufacturer asked for a double-digit discount. And it is also worth considering what all this means for the wider tyre manufacturing sector.

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Video: Yokohama-backed Chelsea players in stunts with YouTube’s Dude Perfect

Thursday 5th October 2017 | 0 Comments

Yokohama has sponsored a new football stunt video by American YouTube sensations Dude Perfect, and starring several Chelsea FC players. Using tyres provided by Yokohama, stunts include the Smoke Show Gonger, Bounce Back Banker, Three-point Header and Goalie Goal, displaying the players’ skills.

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Yokohama supplying Macau Grand Prix again

Thursday 5th October 2017 | 0 Comments

The Yokohama Rubber Co., Ltd. is once again supplying specialist racing tyres to the Macau Grand Prix. The 64th Macau Grand Prix to be held in Macau (China) 16-19 November 2017. Yokohama Rubber supplied tyres for this event for 33 straight years until 2015. This year marks the 34th time the Company will support the Macau Grand Prix. Yokohama tyres will be the control tyre for the event’s main race, the FIA F3 World Cup, and for the FIA World Touring Car Championship (WTCC) race. In addition, they will be the tyre of choice for many cars competing in the event’s support races.

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Yokohama-backed Ed Fossey takes 1400 BTRDA rally championship title

Tuesday 3rd October 2017 | 0 Comments

Former recipient of the Yokohama Next Big Step award Ed Fossey has secured his maiden championship in his first full year of rallying. Fossey won the 1400 BTRDA rally championship title at the Trackrod Stages rally in Yorkshire on Saturday, 30 September. After taking several class podiums already this season, Fossey and his co-driver Chris Shapre-Simkiss knew that a class victory in their Yokohama-shod Toyota Yaris would be enough to clinch the 2017 title.

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500,000th tree planted in Yokohama Forever Forest project

Friday 22nd September 2017 | 0 Comments

The Yokohama Rubber Co, Ltd, planted the 500,000th tree in its Forever Forest project on September 14. Begun in 2007, the latest landmark matches the tyre manufacturer’s goal. Chairman Tadanobu Nagumo and president Masataka Yamaishi joined others to celebrate planting of the commemorative tree at the Hiratsuka Factory. To build upon the project's success to date, Yokohama Rubber said it would continue various related activities, including planting trees at new plants, providing saplings to various regions, promoting wild bird watching events, and monitoring CO2 absorption amounts. It added that it would also contribute to biodiversity conservation efforts within our business premises and in the surrounding communities.

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Chelsea Ladies FC extend Yokohama football brand reach

Friday 22nd September 2017 | 0 Comments

Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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Chelsea FC unveils new third kit

Chelsea FC unveils new third kit

Tuesday 12th September 2017 | 0 Comments

Chelsea FC and Nike have unveiled the club’s brand new third kit for the 2017/18 season, which features Yokohama's logo.

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