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You are here: Home1 / Yokohama BluEarth

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Yokohama grows non-Europe Advan Neova, BluEarth ranges

International News, Product News

In addition to the Advan Sport V107, Yokohama Rubber is bringing three further ranges to market in the first quarter of 2022 – but unlike the latest flagship performance tyre these products won’t be sold in the UK or Europe, for now at least.

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Related news:

  1. Yokohama Rubber offers show visitors glimpse into tyre future
  2. Van tyre joining Yokohama BluEarth range
  3. Yokohama’s AA-rated eco tyre helps lower emissions and fuel use
  4. Five new Yokohama tyres for 2020
10th December 2021/by Stephen

Silence and comfort with Yokohama’s EV tyres

Product News

Vehicle manufacturers’ accelerated development of battery and hybrid technology to significantly reduce vehicle emissions is being supported by tyre manufacturers. Tyres influence fundamental characteristics, such as the efficiency, the range, and the low running noise of electric vehicles, so tyre-makers are innovating quickly to address these key performance characteristics, while not compromising on the tyre’s core safety functions. Yokohama states that it has played a key role in developing its range of tyres to meet the requirements of this next generation of vehicles.

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Related news:

  1. Three UK tyre debuts from Yokohama at Automechanika
  2. Yokohama Rubber to exhibit ‘hobby tyres’, wheels at Tokyo Auto Salon 2019
  3. Torque from the Top: David Seward, managing director Yokohama HPT
  4. Yokohama introduces first BluEarth branded winter tyre
14th September 2021/by Andrew

Torque from the Top: David Seward, managing director Yokohama HPT

Company News, Motorsport, UK News
Daimler

The latest in our ‘Torque from the Top’ series of interviews with leading tyre industry executives features David Seward, MD of Yokohama’s UK distributor, Yokohama HPT. As you will read later, the company was established in 1988 and Seward has been with the company from the beginning, which must make him one of (if not the) longest-serving MD of any UK-based international tyre company. But first, a brief look at the history of the parent company.

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Related news:

  1. Premier League trophy to appear at Automechanika with Yokohama
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch
  4. Yokohama celebrates brand boost as Chelsea wins Europa League
8th September 2021/by Peter Gardner

Yokohama launching all-season van tyre in Europe and Russia

Product News
Yokohama

Yokohama has announced that it will launch a new all-season tyre for European and Russian vans, the BluEarth-Van All Season RY61, in spring 2021. The tyre will be available in 23 sizes, from 225/55R17C 104/102H to 195/70R15C 104/102T. The manufacturer joins the trend of the world’s largest tyre manufacturers introducing new products in the segment, an intersection of two growth markets in Europe.

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Related news:

  1. Van tyre joining Yokohama BluEarth range
  2. Tomato Tyres take Yokohama to Comet Car Hire
  3. Three UK tyre debuts from Yokohama at Automechanika
  4. X One Wholesale fleet to run on Yokohama winter van tyre
30th November 2020/by Andrew

Five new Yokohama tyres for 2020

Product News

Yokohama Rubber has long been one of the most significant firms within the tyre industry to exhibit at the Geneva International Motor Show. Although this year’s event was cancelled, the tyre maker has proceeded with the virtual launch of no less than five products destined for European markets. The new additions to the Yokohama range are the BluEarth-GT AE51, BluEarth-XT AE61 and Geolandar CV G058, as well as the BluEarth Winter V906 and IceGuard Studless IG53 winter patterns.

Read more

Related news:

  1. Yokohama introduces all-season BluEarth 4S AW21
  2. Yokohama introduces first BluEarth branded winter tyre
  3. TÜV SÜD certification for Yokohama all-season tyre
  4. Yokohama’s AA-rated eco tyre helps lower emissions and fuel use
10th March 2020/by Stephen

Yokohama’s AA-rated eco tyre helps lower emissions and fuel use

Product News

Introduced earlier in the year at the Geneva International Motor Show, the BluEarth-air EF21 represents the very latest from Yokohama in environmentally-friendly tyre design. The tyre comes with a coveted ‘AA’ label rating for rolling resistance and wet grip.

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Related news:

  1. Yokohama’s environmental commitment in 3 tyres
  2. Yokohama cuts mass by a quarter with limited-run BluEarth tyre
  3. TÜV SÜD certification for Yokohama all-season tyre
  4. Yokohama Rubber offers show visitors glimpse into tyre future
21st October 2019/by Stephen

Yokohama Rubber offers show visitors glimpse into tyre future

Company News, International News, Product News

A window into the future of tyres, Yokohama-style, awaits visitors to the Tokyo Motor Show. The Yokohama Rubber stand will feature a “future technologies corner”, at which Yokohama will introduce its CASE (Connected, Autonomous, Shared & Services) technologies.

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Related news:

  1. Tyre sensor development – Yokohama Rubber working with Alps Alpine
  2. Yokohama cuts mass by a quarter with limited-run BluEarth tyre
  3. Van tyre joining Yokohama BluEarth range
  4. Five new Yokohama tyres for 2020
16th October 2019/by Stephen

Yokohama offers ‘ice and easy’ solution to maintaining winter mobility

Product News

Gridlocked motorways, empty restaurants and a host of other travel related problems were just some of the impacts of the freezing conditions last winter, which were estimated to have cost the UK economy £1bn per day. Given this financial impact, many large fleets and commercial vehicle operators have developed a series of contingency plans designed to mitigate against these losses and keep their operations mobile. But it’s not just big businesses that need to keep moving when the worst of the weather hits. Many families, small and medium sized business owners and their workers require to maintain their full mobility. Whether it’s visiting elderly relatives, trying to keep their company running or not missing out on important work shifts, it is vital for many that harsh weather does not affect their day-to-day lives. Yokohama says its extensive range of all-season and winter tyre products offer a solution, designed for a wide range of passenger car applications.

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Related news:

  1. Yokohama introduces first BluEarth branded winter tyre
  2. Yokohama introduces new generation winter tyres
  3. Yokohama HPT stocks full winter tyre range ahead of UK’s cold season
  4. Yokohama introduces all-season BluEarth 4S AW21
7th August 2019/by Andrew

Yokohama Rubber to exhibit ‘hobby tyres’, wheels at Tokyo Auto Salon 2019

Company News, International News, Product News

Yokohama Rubber will participate in the Tokyo Auto Salon 2019 between 11 and 13 January at Makuhari Messe. The company will showcase its tyre and aluminium wheel products. Yokohama adds that it will have a special focus on its “hobby tyres” – those for motorsport or classic car applications. The booth will also introduce its motorsport activities, which it states make important contributions to its technology development for consumer tyres.

Read more

Related news:

  1. Three UK tyre debuts from Yokohama at Automechanika
  2. Yokohama Rubber offers show visitors glimpse into tyre future
  3. Yokohama unveils 40th anniversary Advan logo
  4. Yokohama introduces all-season BluEarth 4S AW21
3rd January 2019/by Andrew

Tomato Tyres take Yokohama to Comet Car Hire

Company News, UK News

Buckinghamshire-based distributor Tomato Tyres has entered into an agreement to supply specialist aviation logistics company Comet Car Hire (CCH) with the new for 2018 Yokohama BluEarth-Van RY55 tyre for its fleet of Mercedes vans, minibuses and people carriers.

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Related news:

  1. X One Wholesale fleet to run on Yokohama winter van tyre
  2. Kwik Fit partners Central Tyre in van-orientated CV Show stand
  3. Yokohama wins Gatwick fleet fitment
  4. Summer 2017 European launch for Yokohama BluEarth RV-02
21st November 2018/by Stephen

Yokohama 4×4 tyre range ready to take on ‘every adventure’

Product News, UK News

Yokohama’s extensive offering of 4×4 tyres caters for a broad range of manufacturers and applications, from SUVs to crossover SUVs and minivans, CUVs and sports cars, already boasting a host of OE fitments.

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Related news:

  1. Yokohama Geolandar offers all-terrain, winter fitments
  2. Three UK tyre debuts from Yokohama at Automechanika
  3. Yokohama gives Geolandar H/T G056 4X4/SUV tyre a European debut in Geneva
  4. Yokohama adding more products to expanding 4×4 range
8th October 2018/by Andrew

TÜV SÜD certification for Yokohama all-season tyre

Product News

A statement published by Yokohama Rubber expresses the tyre maker’s satisfaction in gaining TÜV SÜD certification for its first European all-season tyre. The Yokohama BluEarth-4S AW21 achieved this distinction after being subjected to benchmark tests by the German technical service organisation.

Read more

Related news:

  1. Yokohama introduces first BluEarth branded winter tyre
  2. Van tyre joining Yokohama BluEarth range
  3. Yokohama introduces all-season BluEarth 4S AW21
  4. Yokohama’s AA-rated eco tyre helps lower emissions and fuel use
24th August 2018/by Stephen

Yokohama introduces all-season BluEarth 4S AW21

Company News, Premium, Product News

The increasing popularity of all-season tyres in Europe has led to an increase in product development in the segment as manufacturers, especially premium manufacturers, move to launch products offering less of a compromise of characteristics than ever before in the segment. Yokohama, a global brand that has arguably done more than any other tyre manufacturer not already part of the big seven to make a convincing case for being categorised as a premium brand, is the latest to launch a next generation all-season product, the BluEarth 4Seasons.

The rest of this article is for subscribers only:
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Related news:

  1. Yokohama introduces first BluEarth branded winter tyre
  2. Yokohama offers ‘ice and easy’ solution to maintaining winter mobility
  3. Five new Yokohama tyres for 2020
  4. Michelin’s new CrossClimate: Year-round, not all-season
17th May 2018/by Andrew

Van tyre joining Yokohama BluEarth range

Product News

A new member of the Yokohama BluEarth tyre range specifically aimed at vans will be available from March 2018. The BluEarth-Van RY55 will be produced in a total of 30 sizes for 14- to 17-inch rim diameters. In addition to being sold in European markets, the BluEarth-Van RY55 will be available in Asia (excluding Japan), Oceania, Latin America, the Middle East, and Africa.

Read more

Related news:

  1. TÜV SÜD certification for Yokohama all-season tyre
  2. Yokohama Rubber offers show visitors glimpse into tyre future
  3. Yokohama’s AA-rated eco tyre helps lower emissions and fuel use
  4. Five new Yokohama tyres for 2020
5th January 2018/by Stephen

Yokohama cuts mass by a quarter with limited-run BluEarth tyre

Product News

Some companies celebrate their centenary with a giant birthday cake; Yokohama Rubber has done so by developing a tyre. Although described as a concept, the tyre will come to market this year – albeit just in Japan, in one size (205/55R16 91V) and only on a limited basis. The anniversary tyre is called the BluEarth-air EF21. Yokohama Rubber reports that it is based on the “most advanced technologies and the latest design technique for reducing tyres’ weight and environmental impact.” The BluEarth-air EF21 will be introduced to the world at the 45th Tokyo Motor Show 2017, which opens to the press tomorrow and to the public from 28 October.

Read more

Related news:

  1. Yokohama Rubber offers show visitors glimpse into tyre future
  2. Yokohama’s AA-rated eco tyre helps lower emissions and fuel use
  3. Van tyre joining Yokohama BluEarth range
  4. Five new Yokohama tyres for 2020
24th October 2017/by Tyrepress Editors
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