The increasing popularity of all-season tyres in Europe has led to an increase in product development in the segment as manufacturers, especially premium manufacturers, move to launch products offering less of a compromise of characteristics than ever before in the segment. Yokohama, a global brand that has arguably done more than any other tyre manufacturer not already part of the big seven to make a convincing case for being categorised as a premium brand, is the latest to launch a next generation all-season product, the BluEarth 4Seasons.
Developed in conjunction with the world’s leading vehicle manufacturers at the company’s winter test track in Sweden, Yokohama offers a comprehensive range of premium winter tyres. Yokohama says its winter tyres are particularly suited to those driving high performance and rear wheel drive cars, enhancing cold weather performance when road conditions vary from cold and damp to being covered in ice. The company adds that it holds an extensive range of its winter tyre stock in its central UK distribution centre – past UK consumer behaviour suggests that winter tyres are in demand only after snow falls, so availability on a next day delivery service could be a key to picking up business.