BMW UK Launches Winter Tyre Hotel Scheme

11th August 2010 | 0 Comments
BMW UK Launches Winter Tyre Hotel Scheme

BMW has launched a specialist winter tyre swap programme designed to mirror the winter tyre hotels mostly found in continental Europe. The idea is that buying the package gets you two sets of tyres and alloys – one for summer and one for winter use – and the dealership stores the set you not using until the next changeover. By officially promoting winter tyres in this way, BMW UK becomes the first carmaker to offer an official service in this way. It is also the first time BMW have offered an official branded winter wheel and tyre package. The news follows renewed winter tyre activity in the UK that has seen ATS Euromaster order £3 million of the seasonal products and Yokohama launch a winter range here in recent months.

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