BMW UK Launches Winter Tyre Hotel Scheme
BMW has launched a specialist winter tyre swap programme designed to mirror the winter tyre hotels mostly found in continental Europe. The idea is that buying the package gets you two sets of tyres and alloys – one for summer and one for winter use – and the dealership stores the set you not using until the next changeover. By officially promoting winter tyres in this way, BMW UK becomes the first carmaker to offer an official service in this way. It is also the first time BMW have offered an official branded winter wheel and tyre package. The news follows renewed winter tyre activity in the UK that has seen ATS Euromaster order £3 million of the seasonal products and Yokohama launch a winter range here in recent months.
The new winter tyre swap scheme also sees BMW promote the below 7°C winter tyre usage philosophy that is so well known within tyre business. Here’s how BMW explain it: “The new winter wheel and tyre packages developed by BMW have been specially engineered to operate much better than summer tyres at temperatures below 7°C. The tyre is made from a different mix of rubber/silica compound which enables them to operate efficiently at much lower temperatures, generating heat and reaching their optimum operating temperature much more easily.”
In addition to bringing regular customer return visits to the dealership, the new BMW winter wheel and tyres reportedly result in as much as 40 per cent better wear characteristics than summer tyres when the outside temperature is below 7°C – meaning the tyres will last a lot longer. Braking distances ares said to improve by up to 20 per cent on icy roads and up to 10 per cent in the wet.
Prices vary by model but start at £600 for a complete set of four winter wheels and tyres on a BMW 1 Series or BMW 3 Series up to £2000 on some X5 and X6 models.