Financial pressures make ‘buying cheap’ a temptation for vehicle owners faced with a raft of spiralling expenses, but ATS Euromaster urges motorists not to compromise on tyre safety, especially heading into the more hazardous winter months. This call comes at a time when consumer trends suggest an increasing number of drivers are attempting to save money by opting for part-worn tyres instead of new.
ATS Euromaster is supplying tyres to charity Nadiya and community group Help Ukraine BAMK UK that are taking a medical convoy providing urgently required medics to Ukraine. The charity approached ATS Euromaster for 20 tyres to outfit four vehicles on a tight timeframe of seven days from request to convoy departure.
Nationwide tyre retail, service and maintenance provider ATS Euromaster has won the 2022 Netcall App of the Year award. Netcall’s annual App of the Year awards ceremony, held this year on 30 November, highlights the best apps created by its customers in Liberty Create, their low-code platform. The awards were judged not only on the technical aspect and build but the value added to customer experience.
Fleets are racking up additional running costs though drivers running vehicles with tyres that are underinflated. According to ATS Euromaster, 12 per cent of the vans and cars it sees under its fleet Mastercare programme feature tyres that are below pressure. The results, says the national tyre and maintenance provider, will be to inflate running costs by between 3-10 per cent depending on the degree of under-inflation.
Over a period of 12 months, ATS Euromaster piloted an out-of-hours tyre inspection and replacement service for retailer and dotcom fleets. The tyre and maintenance provider recently opened up this night shift service to last-mile delivery operators is already generating over 9,300 servicing jobs per month. It says this service, which complements the existing emergency tyre work service it provides to blue lights fleets, is “already proving a hit for customers and staff.”
From November, Tructyre managing director Nick Harley will become MD of all Euromaster Group companies in the UK. Reporting to Benoit Hubert, Harley will be responsible for both ATS Euromaster and Tructyre. Vitor Silva, the current MD of ATS, will take on the role of chief performance officer for Euromaster Group and be based in France.
Fleets changing to lower carbon and zero-emission vehicles are having to adapt to different SMR maintenance requirements, and ATS Euromaster notes that this can lead to higher costs. But the tyre service and maintenance provider says these can be managed effectively with a variety of insider tips on how to keep maintenance budgets under control.
ATS Euromaster has expanded its sales team with the appointment of Craig Archibald as business development manager and John Hall as territory account manager for the north of England. In addition, effective 1 July, Dan Hickman will be promoted from his current role of territory sales manager to national sales manager, with a team of experienced territory account managers reporting to him.
ATS Euromaster, which describes itself as a network of “tyre and maintenance centres”, has invested in upskilling technicians so they can work on both hybrid and electric vehicles. Technicians have been trained to IMI standards as part of a phased roll out.
Advanced Driver Assistance Systems (ADAS) have become vital for a car’s safety and form a critical part of EuroNCAP’s star safety rating system. But to ensure ADAS items continue to work correctly they need to be recalibrated after remedial work. With that in mind, tyre service and maintenance provider ATS Euromaster is advising fleets to consider recalibration work in any SMR undertaken on a vehicle that might affect the proper functioning of the affected safety system.
Times have been tough in the last couple of years, but if the growth of the top 25 tyre retailers in the UK is anything to go by, the nation’s leading tyre retail businesses are taking triumph from adversity. Of course, Halfords’ acquisition of National Tyres and Autocare’s parent company at the end of 2021 makes up a big part of the new UK tyre retail landscape, but it is clear that adding branches to existing networks (either by organic growth or by acquisition) is a common theme across the board.
Jason Chamberlain has been appointed sales director at ATS Euromaster, where he joins the executive team to provide strategic leadership to drive customer retention, with UK growth responsibility for both national and regional new business.
ATS Euromaster
ATS Euromaster
[Joenomias] Menno de Jong; Pixabay
ATS Euromaster