Bosch promotes Car Service network in national press
Bosch has announced plans to step up advertising for its Car Service network. The new campaign will see Bosch Car Service target many of the national papers over February and March this year. Publications will include the Sunday Telegraph, The Sun, The Mail on Sunday, The Times and The Guardian, and also motoring magazine, What Car?
Howard Price, concept manager at Bosch Car Service, said: “This is going to be a significant year for us; we are seeing a massive increase in interest from garages in the network, and there is an increased demand – both by garages and by motorists – to become involved in the scheme. We now need to step up our advertising campaigns to reflect this.”
The Bosch network consists of almost 500 independent garages across the UK.