Chelsea considering new shirt sponsor
Several sporting news sources are reporting that Chelsea is considering a new shirt sponsor to potentially replace Yokohama.
Chelsea’s £200 million five-year sponsorship contract with Yokohama was the second biggest in the Premier League when it was announced in 2015. The current deal, which ends this season, has therefore been worth approximately £40 million (€44.5 million) per year.
According to The Athletic, Chelsea has opened talks with potential new sponsors and there is said to be “evidence of communication between the club and one [specific] unnamed company”.
Therefore, The Chelsea Echo suggests “the tyres on the Yokohama deal have worn out”. Nevertheless, despite this speculation and despite conversations being held elsewhere, talks with Yokohama remain open, with The Chelsea Echo suggesting that the football club could be trying to orchestrate a bidding war “between potential suitors to be the next, main sponsor of the current UEFA Europa League holders.”