Yokohama has won TyreSafe’s Tyre Manufacturer Award in recognition of its efforts promoting tyre safety in the UK. As a long-standing supporter of TyreSafe, Yokohama carried out a series of high-profile activities with Chelsea Football Club during last year’s tyre safety month, which took the industry’s tyre safety messages to a new audience in a dynamic and engaging manner.
In the US Yokohama Tire Corporation (YTC) and Chelsea FC are holding free youth soccer clinics during July and August. The clinics, open to the general public, are in conjunction with Chelsea’s U.S. summer tour.
In the US, Yokohama Tire Corporation (YTC) is offering consumers either a new 2016-2017 Chelsea Football Club (FC) shirt or a $60-$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tyres (including the new Geolandar A/T G015).
On 21 March The Yokohama Rubber Co., Ltd., will be introducing John Terry, the captain of the Barclays Premier League Champions Chelsea Football Club, to Chinese football fans at an event in Shanghai. According to Yokohama, which is shirt sponsor of Chelsea, the event will feature a football clinic for local high school players, followed by a press conference and an interview/talk show with the Chelsea team captain.
Yokohama Rubber has announced its exhibition activities for the 2016 Geneva International Motor Show, with the manufacturer’s Chelsea FC sponsorship taking centre-stage. The BluEarth-A AE50 Chelsea FC Edition, which features the logo of the Barclay’s Premier League holders, will be presented with a personal appearance by current first-team manager, Guus Hiddink and Chelsea managing director Christian Purslow, who will conduct a Q&A session. In addition, the company’s Advan Sport V105 global flagship tyre will be featured.
Auto Expo 2016 will open to the public later this week. The exhibition, which takes place in Greater Noida, near New Delhi, is said to be Asia’s largest and the world’s second-largest motor show, and attracted more than 700,000 visitors last time round. Yokohama Rubber has confirmed its presence there as an exhibitor.
Visitors to the Autosport International show today are being given the opportunity to see the Chelsea FC Edition tyre from Yokohama. The Japanese tyre maker’s UK distributor is previewing the special edition BluEarth-A AE50 tyre at its show stand prior to its UK market launch, which will take place in the coming weeks.
The Yokohama Rubber Co., Ltd. is to launch the “BluEarth-A AE50 Chelsea FC Edition” featuring the Chelsea Football Club logo on the sidewall. Following the product’s release in Japan on 29 October, the tyre will be launched gradually in Europe, Asia and South America, with approaches varying from country to country. According to Yokohama, the Chelsea tyre will be available in three sizes: 225/45R17 94W, 205/55R16 91V and 195/65R15 91H.
Chelsea Ladies FC will support this year’s Tyre Safety Month, raising tyre safety awareness among Britain’s drivers. Having recently lifted an historic ‘Double’, the team has taken time out of its Champions League preparations to encourage motorists to practise #SafeTyreChecks – the key message of October’s month-long tyre safety campaign. The backing from the English Women’s Super League and FA Cup champions extends the support already offered to Tyre Safety Month by Yokohama, Chelsea FC’s Official Shirt Sponsor, and TyreSafe board member.
Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.
Chelsea Football Club unveiled its 2015/16 home kit today, and the fruits of Yokohama Rubber’s £40 million a year deal with the club are clear for all to see – for the first time ever, the familiar blue Chelsea shirt bears the Yokohama Tyres logo.
Yesterday evening, Chelsea Football Club signed what is said to be the second most valuable shirt sponsorship deal ever in English football when it entered into an agreement with Yokohama Rubber. According to The Telegraph, the deal is worth almost £40 million a year, a figure that puts it second only behind Manchester United’s sponsorship agreement with Chevrolet. The tyre maker has signed up with Chelsea FC for a five-year period that gets under way in July 2015, and in addition to the Yokohama logo’s presence on the shirts worn by Chelsea FC teams at all levels, Yokohama Rubber will gain representation through stadium branding and various advertising and promotional materials.