Is Yokohama’s Top Gear Live sponsorship in doubt after Clarkson dismissal?

Yokohama is the official tyre supplier to Top Gear Live 2015

Now that Jeremy Clarkson must be considered an ex-Top Gear presenter, the future of the planned Top Gear Live arena tour also been called into question. Four shows due to take place in Norway were postponed with replacement dates yet to be announced while the BBC’s investigation into Clarkson’s behaviour was completed. Having reported its findings that Clarkson made “an unprovoked physical and verbal attack” on his producer on 25 March, it appears the shows, and the rest of the ambitious Top Gear Live arena tour, remain in jeopardy – a potential marketing headache for the UK tour’s title sponsor Gocompare, and tyre supplier, Yokohama.

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