China’s ZC Rubber, manufacturer of the Westlake, Goodride, Chaoyang, Arisun and Trazano tyre brands, has shared news of its recent activities in the original equipment tyre supply business, a sector where it has been present for more than a decade. In recent months the company added Volkswagen and Ford/Lincoln to its OEM portfolio, joining firms such as Jaguar Land Rover, Volvo, Changan Auto, Great Wall Motor and Geely.
ZC Rubber hosted its first Global Online Dealer Conference on 19 March. The theme of this event was ‘Innovate into The Great Future’, and conference speakers outlined the company’s strategic vision and plans for continued growth in 2021 and also introduced its latest products, technologies, and services.
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
