China’s ZC Rubber, manufacturer of the Westlake, Goodride, Chaoyang, Arisun and Trazano tyre brands, has shared news of its recent activities in the original equipment tyre supply business, a sector where it has been present for more than a decade. In recent months the company added Volkswagen and Ford/Lincoln to its OEM portfolio, joining firms such as Jaguar Land Rover, Volvo, Changan Auto, Great Wall Motor and Geely.
Chinese car maker BYD debuted its new EA1 electric hatchback at the 2021 Shanghai Motor Show, and ZC Rubber is proud to share that the car was unveiled with Chaoyang tyres as original equipment. The EA1 wears Chaoyang RP76 tyres in size 195/60 R16.
ZC Rubber hosted its first Global Online Dealer Conference on 19 March. The theme of this event was ‘Innovate into The Great Future’, and conference speakers outlined the company’s strategic vision and plans for continued growth in 2021 and also introduced its latest products, technologies, and services.
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
With its newly-developed global customer service system, ZC Rubber says it offers tyre dealers an online platform that serves as a “one-stop solution for tyre information, marketing support and after-sales service.” The system covers all ZC Rubber brands, including Westlake, Goodride, Chaoyang, Trazano, Arisun and Yartu.
ZC Rubber reports it is supplying the Chaoyang CL403 as an original equipment tyre for the Self-Propelled Modular Transporter (SPMT) produced by Chinese truck manufacturer Wanshan Special Vehicle. The CL403 is being fitted to the vehicle in size 355/65-15.