Football: BKT named title sponsor of Italy’s Serie B
Off-highway tyre maker BKT has taken on title sponsorship of Italy’s second-highest football championship, Serie B. The arrangement covers a period of three years and sees the championship’s official name change to Serie BKT. In addition, BKT gains brand visibility in all Lega Serie B stadiums and during televised matches.
Lucia Salmaso, managing director of BKT Europe, comments that the agreement is “fully in line” with the tyre maker’s branding strategy.