Maxxis renews ‘beneficial’ Liverpool FC sponsorship

Derek McMartin celebrates the latest deal’s signing with former Liverpool great Ian Rush and a one-off home shirt

A renewal of Maxxis’ sponsorship contract with Liverpool FC reconfirms “both parties’ belief in their dynamic pairing,” the tyre maker states. The new commercial deal, which continues the six year old partnership with the football club, runs until the end of the 2016/17 season and ensures that Maxxis will continue to be highly visible pitchside at Anfield stadium.

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