Tag: Falken
2019 UK car tyre stagnation, but strong all-season and SUV tyre growth
The combination of political disruption and Brexit uncertainty made 2019 a tough year for the UK economy in general, so it is not surprising to learn that this was reflected in the overall passenger car tyre replacement market. According to the latest sell-out UK tyre replacement market data collated by analysts at GfK, the headline news is that both the value and the volume of the decreased in 2019. But there are reasons for hope, with signs of growth remaining in the value-rich SUV tyre sub-segment and with evidence of strong growth in sales of all-season tyres.
Premiere for ‘Falken film’ today
Start making the popcorn – a new film from Falken Tyres is about to debut. Called ’20 Years, 20 Stories’, the film covers the brand’s 20th-anniversary celebration at the 24 Hours Nürburgring last year and shares the experience of the legendary race as told by 24 people before, during and after the event.
EC rates Fiege alongside Bosch and Bridgestone for second straight year
Startup Europe Partnership (SEP), an initiative by the European Commission, has distinguished Fiege as an Open Innovation Challenger. Having first achieved this standard a year ago, Fiege is being distinguished for the second time in a row. The annual ranking also includes multinationals like Google, Nestlé and Bridgestone. Next to Fiege, a further three German enterprises were distinguished: Bosch, Daimler, and SAP.
SRI: Remote TPMS to aid autonomous vehicles
Sumitomo Rubber Industries (SRI), the company behind the Falken tyre brand, has developed a solution to remotely monitor the tyre pressure of unoccupied vehicles such as self-driving cars. In a step towards ensuring the safety of Level 4 and above autonomous vehicles, SRI has successfully linked its tyre pressure monitoring system (TPMS) with an Autonomous Driving Control Centre.
Sumitomo Rubber testing Falken tyres at new facility in Sweden
As of this month, Sumitomo Rubber Europe GmbH is operating a test track in the north of Sweden. The site will handle all snow and ice testing for Falken winter tyres intended for the European original equipment and replacement markets.
Drifting and endurance the twin pillars of Falken Motorsports success in 2019
From endurance racing and drifting to desert rallies, Falken Tyres has seen success in varied motorsport disciplines this season. The brand celebrated top-ten finishes in its 20th year at the Nürburgring 24-hour race and on the Peking to Paris Rally, while the season’s crowning glory has been drift driver James Deane’s double title win.
Falken’s James Deane secures Formula Drift triple
Falken drift driver James Deane claimed his third Formula Drift Pro title at Irwindale Speedway, California, on 19 October 2019. The 28-year-old Irishman joined the series in 2017 and has won every year since, making him the first person in Formula Drift history to win three consecutive titles.
Falken to reveal new efficient passenger car tyre at Equip Auto
Falken (Booth 3J 081) will unveil the successor to its popular SN832 tyre at Equip Auto in Paris on 15 October 2019. With an emphasis on all-round efficiency, the new Sincera SN110 Ecorun will be the centrepiece of the tyre manufacturer’s display alongside its expanding range of car, light commercial and truck and bus tyres.
Falken tyres OE on Audi Q3
The Audi Q3 is the latest vehicle to be factory-fitted with Falken tyres. The compact SUV will be fitted with the Falken Ziex ZE914 A EC AO pattern in size 215/65R17 99V. Commenting on Audi’s selection of the tyre, Christian Stolting, key OE account manager at Falken Tyre Europe GmbH, said: “The Audi engineers’ decision highlights once again the excellent quality and the capability of our tyres.”
Falken sponsors Audi Nines event
Falken has sponsored the Audi Nines mountain bike event for the second time. The Audi Nines held its winter sports equivalent in Obergurgl-Hochgurgl, Austria, at the end of April. Nearly 4,000 spectators experienced the spectacle live at the Ellweiler quarry near Birkenfeld last Saturday. 28 of the world’s best mountain bikers from eleven nations gathered there to spend a week producing film and media content in a spectacular setting, with a public contest day as the crowning finish to a successful weekend.
Falken backing 18 football clubs in 7 countries
During the 2019-2020 season Falken is on the books at 18 clubs in Germany, England, France, Italy, Poland, Spain and - for the first time - Belgium.
Football: Falken signs up as Borussia Mönchengladbach sponsor
Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.
Tyre energy to power vehicle electronics
Solar panels and wind turbines move aside, there’s a new source of electricity in town. It’s none other than the trusty tyre.
Falken celebrates 20 years at the Nürburgring
Falken Tyres celebrated 20 years at the Nürburgring with sponsorship of the ADAC TOTAL 24-Hour Race (N24), held on 22-23 June 2019. The Sumitomo Rubber Industries brand’s team, run by Sven Schnabl, now fields two cars at the event, and in the VLN Endurance Championship. The UK’s Peter Dumbreck and Swiss driver Alexandre Imperatori drove the BMW M6 GT3 alongside BMW factory drivers Stef Dusseldorp and Jens Klingmann to claim an excellent sixth place finish, having started 31st on the grid, while the new Porsche 911 GT3R, driven by Austrian duo Martin Ragginger and Klaus Bachler supported by Porsche factory drivers Dirk Werner and Jörg Bergmeister, finished the race in 21st, having suffered an off that put paid to its chances of a top-ten finish. Falken also supplied racing tyres to Subaru Tecnica International’s WRX STI. Tyres & Accessories took the opportunity to catch up with Falken Tyre Europe’s new chief operating officer and president, Markus Bögner, on what is probably the rising company’s most important weekend of the year.
2018 a ‘turning point’ for Falken – Bögner
Markus Bögner, COO and president, Falken Tyre Europe, has told Tyres & Accessories that the brand reached a “turning point” in 2018, marked by “strong sales in an increasingly competitive market, with volumes exceeding expectations.” He said that the “Falken brand has become a genuine player in the premium tyre field, with OE sales continuing to grow over the past two to three years, particularly with premium manufacturers.