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New Pirelli P Zero PZ5 wins performance tyre test in stunning debut

A new performance tyre test by Tyre Reviews has made the new fifth-generation Pirelli P Zero PZ5 its highest recommendation, edging out the Continental SportContact 7, a perennial winner in the three years since its launch. The test endorses Pirelli’s claim that the fifth-generation product has added all-round capabilities to the PZ4’s specialism in handling, with additional wet grip, braking stability, and others. In addition to the Conti ultra-ultra-high performance (UUHP) product, Tyre Reviews tested premium contenders that have been among the best tyres in the segment for several years in the Bridgestone Potenza Sport, Goodyear Eagle F1 Asymmetric 6, and Michelin Pilot Sport 4 S. The test also looked at the Falken Azenis FK520, the latest in a line of tyres that has seen the Sumitomo brand compete with the legacy premium brands, and the budget Sunny NA305. All tyres were tested on a VW Golf GTI mk8 in size 225/40 R18 92 Y.

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Related news:

  1. Michelin the number one consumer researched tyre brand: Tyre Reviews
  2. Conti SportContact 7 ‘sets benchmark’ in Tyre Reviews UUHP tyre test
  3. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  4. Goodyear: New EfficientGrip Performance 2 tyre offers 20% more mileage than Michelin
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Hankook iON Evo wins AutoBild electric vehicle tyre test

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While Hankook’s specialist EV tyre won the AutoBild test, all the top tyres demonstrated an ability to offer low rolling resistance while not compromising on wet grip

AutoBild has made the Hankook iON Evo the top product in its electric vehicle test. The winner of the 2024 WhatTyre Tyre of the Year and Electric Car Tyre of the Year impressed the German motoring magazine’s independent testers with its all-round abilities, notably matching Continental’s PremiumContact 7 at the top of the table in wet performance. It was one of two tyres developed specifically for EVs included in the test, the other being Falken’s E.Ziex, which distinguished itself particularly well in the rolling resistance test, the only tyre to achieve the top grade, as well as recording decent performance marks. All eight tyres were tested on Hyundai’s electric powered SUV, the Kona, in size 215/55R18 99V/Y.

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Related news:

  1. 19 finalists chosen for 2015 AutoBild winter tyre test
  2. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  3. Michelin the number one consumer researched tyre brand: Tyre Reviews
  4. Bridgestone’s Blizzak LM005 wins Auto Express winter tyre test
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Falken begins as Nordschleife advertiser

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The ‘Advan Bogen’ has been a fixture of the Nürburgring since 2008 and fans have long grown accustomed to seeing the Yokohama flagship range’s highly visible signage at the Nordschleife circuit’s long high-speed right turn. But from January 2025 a new tyre brand is in town, with Falken Tyre Europe assuming sponsorship of section signs along the Nordschleife. No less than 31 signs at well-known Nordschleife sections now feature the Falken logo – and when reverently speaking of turn 14, diehard fans will whisper the name ‘Falkenbogen’.

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Related news:

  1. Falken announced as Official Partner of the Nürburgring Endurance Series
  2. Falken Swoops on Nürburgring
  3. Nankang a Nürburgring advertising partner
  4. Falken drifts into the world of art
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SRI looking forward to a Dunlop future after expense-ridden 2024

Although Sumitomo Rubber Industries (SRI) achieved a 2.9 per cent increase in sales revenue and business profit for the fiscal year ending 31 December 2024, operating profit and profit attributable to owners of the parent company dropped significantly year-on-year. The Japanese company nevertheless anticipates an increase of both sales and profit in 2025.

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Related news:

  1. SRI profit down in H1 2023
  2. Falken manufacturer SRI reports strong H1 2024 results
  3. SRI: Lower full-year forecast despite profit bounceback
  4. SBTi certifies SRI emissions targets
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Falken appoints Langer to Germany sales role

From January 2025, Thomas Langer is Falken Tyre Europe’s new Sales Director Germany Replacement. He succeeds Jürgen Koch, who until the end of this year will continue to support the company as Consultant Sales Germany.

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Related news:

  1. Falken restructures European management team
  2. Falken Tyre Europe appoints Feldmann COO
  3. Handball: Falken sponsoring Euro 2022
  4. Falken partners with Bundesliga club VfB Stuttgart
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Premium global brand – SRI’s plan for Dunlop

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The team at Tyrepress.com was puzzled when, as announced late in 2023, Goodyear strategists relegated Dunlop to the status of pan-European value tyre brand. The stated aim of positioning Dunlop within Tier 2 was to capitalise on projected growth within this segment, not to mention a wish to avoid cannibalising the Goodyear brand’s market share, but by this time Goodyear was already pursuing “strategic alternatives” for Dunlop as part of efforts to “optimise” its portfolio. Why devalue a brand you intend to sell? This logic remains opaque, but it hardly seems to matter now – Dunlop is destined to regain its premium status across Europe.

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Related news:

  1. SRI: ‘premium, global’ Dunlop to complement ‘bold’ Falken in ‘dual-brand’ strategy
  2. New year, new business structure – SRI making changes in North America
  3. SRI to stop Dunlop production at US plant, focusing on Falken brand
  4. Goodyear agrees $701 million sale of Dunlop brand to Sumitomo Rubber Industries
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Sumitomo: We’ll triple Dunlop brand tyre sales via Micheldever

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Sumitomo Rubber Industries’ (SRI) purchase of the Dunlop tyre brand has huge implications for the European tyre markets and beyond. Within that, the SRI-owned Micheldever Tyre Services (MTS) tyre wholesale operation finds itself at the centre of ambitious plans to triple sales volumes in the UK.

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Related news:

  1. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  2. Micheldever management comment on Sumitomo sale
  3. Sumitomo Rubber Industries to acquire Micheldever Group
  4. ETEL continues to lead top 20 UK tyre retailers 2019
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SRI: ‘premium, global’ Dunlop to complement ‘bold’ Falken in ‘dual-brand’ strategy

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Following its acquisition of Dunlop from Goodyear, Sumitomo Rubber Industries (SRI) has detailed how it plans to deploy a new “dual-brand” strategy, with Dunlop positioned as its “core” and “premium” global tyre brand. SRI was always the front-runner to acquire the brand since it already operates Dunlop in various market segments. While Dunlop rights remain somewhat complex thanks to Goodyear holding on to such segments as Dunlop-branded motorcycle tyres in Europe and Oceania, SRI will now have an almost global focal point in the four-wheel car tyre segment (the deal excludes India, Malaysia, Singapore and Brunei in this segment). By adding the Europe, North America, and Oceania regions to its four-wheel Dunlop business, SRI wants to advance “premiumisation globally through differentiated products and enhancing brand strength” via the brand’s sporting heritage.

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Related news:

  1. Premium global brand – SRI’s plan for Dunlop
  2. Michelin the number one consumer researched tyre brand: Tyre Reviews
  3. How much might Sumitomo Rubber Industries pay for Dunlop?
  4. Goodyear agrees $701 million sale of Dunlop brand to Sumitomo Rubber Industries
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Falken Tyres becomes new tyre partner to PDC

Falken Tyre Europe GmbH has become the Official Tyre Partner to the Professional Darts Corporation (PDC) – a partnership that will launch at the upcoming 2024/25 World Darts Championship at Alexandra Palace (London). For several years before this, Toyo Tyres has sponsored PDC.

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Related news:

  1. Falken adjusting prices from 1 June
  2. Falken to support Chiba leg of Red Bull Air Race for second year
  3. EU names Fiege as an Open Innovation Challenger
  4. Toyo Tires signs three-year Professional Darts Corporation deal
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Overall NLS Speed Trophy victory for Falken Motorsports

Falken Motorsports has claimed victory in the Nürburgring Endurance Series (NLS) Speed Trophy, with its #4 Porsche 911 GT3 R securing the top spot in the standings. The team outperformed strong competition, including the Manthey Porsche and a Mercedes-AMG GT3, to take the title. Further highlighting its dominance, Falken’s second entry, the #3 Porsche, achieved a commendable fourth place in the overall rankings.

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Related news:

  1. Falken Motorsports commits to Nürburgring racing for 2024
  2. New generation Falken tyres for new Porsche racer
  3. Falken Motorsports introduces new Porsche 911 for 2019
  4. Falken to contest Nürburgring 24H with Porsche pairing
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Sumitomo USA factory closure moves production capacity overseas – reports

The Sumitomo Rubber USA tyre factory in Tonawanda, New York

Following the news that Sumitomo Rubber USA is closing its Buffalo, New York state tyre factory, further details have emerged relating to the context of the closure. Arguably the most headline-grabbing news is the suggestion that the factory has been closed in order to move production “overseas” and therefore outside the USA, according to local news reports. Furthermore, prior to the closure, Sumitomo reportedly sought to sell the tyre plant. However, no buyers emerged, leaving closure as the only option.

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Related news:

  1. SRI closing USA tyre plant
  2. Goodyear Tonawanda Plant to Benefit from Spartanburg Closure
  3. Falken manufacturer SRI reports strong H1 2024 results
  4. Continental distributes first Clinton, Mississippi-made truck tyres
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Sumitomo USA recalls 150 Falken tyres

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In America, Sumitomo Rubber USA, LLC (Sumitomo) is recalling certain Falken WildPeak AT4W size 275/60R20 115T tyres. According to documents filed with the US National Highway Traffic Safety Administration (NHTSA), 150 tyres are affected.

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Related news:

  1. Falken recalls certain Wildpeak tyres in the USA
  2. Hercules tyres recalled in Canada, for second time
  3. Falken OE on Subaru Crosstrek Hybrid
  4. >300 Hercules Terra Trac tyres recalled
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SRI closing USA tyre plant

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The Sumitomo Rubber USA tyre factory in Tonawanda, New York

The days of Falken and Dunlop tyre manufacture in North America are numbered. During a Board of Directors meeting held today, Sumitomo Rubber Industries, Ltd. (SRI) resolved to end production at the Tonawanda, New York-based plant operated by its Sumitomo Rubber USA, LLC (SRUSA) subsidiary, and to dissolve the subsidiary after “making the necessary preparations.” This decision affects up to 1,555 employees.

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Related news:

  1. New year, new business structure – SRI making changes in North America
  2. SRI to “optimise” tyre business portfolio
  3. SRI to stop Dunlop production at US plant, focusing on Falken brand
  4. Falken tyre prices going up in North America
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Finding the best A/T tyre – Promobil tests 7 products

With rugged tread pattern and bold sidewall lettering, an all-terrain (A/T) tyre is a hench addition to any 4×4 or pick-up. They’re also an increasingly popular option for campervans. But does true off-road muscle lurk behind this aggressive appearance? To answer this question, specialist motorhome publication Promobil put seven size 255/55 R18 tyres A/T tyres to the test.

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Related news:

  1. Conti seals hat-trick in Auto Express winter tyre test reflecting British climate
  2. Bridgestone’s Blizzak LM005 wins Auto Express winter tyre test
  3. Michelin the number one consumer researched tyre brand: Tyre Reviews
  4. Conti SportContact 7 ‘sets benchmark’ in Tyre Reviews UUHP tyre test
/by

Falken 17-19” tyres for Audi A3 allstreet

The Audi A3 allstreet is the crossover of the family, offering an extra three centimetres ground clearance than the Sportback. Series-standard 17-inch wheels are housed in the widened wheel arches, making them one dimension larger than on the A3 Sportback. Wheels in 18- and 19-inch diameter are available as an option. Falken Tyre Europe is supplying several tyre models as original equipment.

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Related news:

  1. Falken tyres OE on Audi Q3
  2. Falken tyres OE on Audi A3
  3. Falken tyres OE on Audi A1 citycarver
  4. Audi introduces Falken Azenis RS820 as option for new S3
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