Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.
Falken Tyre Europe has launched a five-year guarantee on its tyres. The Sumitomo Rubber Industries global tyre brand will offer a percentage retail voucher based on the remaining tread depth down to 2mm within five years of purchase. Should the tyre have 90 per cent of its tread depth, Falken will provide a replacement Falken tyre. The guarantee applies to tyres sold by a Falken partner or original equipment tyres on new cars. The new guarantee backs Falken’s confidence in its development and manufacturing quality standards, the brand states.
Max Kruse Racing’s Volkswagen Golf GTI TCR scored a class win in the NLS endurance series at the Nürburgring this weekend. The team was competing on Falken Azenis race tyres for the first time. The SP3T pole position and class winner was one of six cars including a Porsche 911 GT3 Cup MR (997), VW Sciroccos, Golfs and Cupra switching to the tyre manufacturer as Falken expands its motorsport customer programme.
The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.
Falken Motorsports has made a surprise addition to its NLS schedule. The tyre brand’s motorsport team will add the Porsche of Christian Engelhart and Dennis Olsen to this weekend’s opening NLS round. Falken says it originally planned to start the revised season with both of its Porsches at the NLS2 and 3 double-header on 11-12 July. A weather disrupted schedule and few other opportunities to test mean the race debut for the 2020 car has been brought forward.
With the 2019/20 season’s Premier League back underway, runaway leaders Liverpool FC’s team bus is primed to roll on official tyre sponsor, Falken rubber. The manufacturer’s RI151 pattern is fitted by Protyre and supplied in the UK by Micheldever Tyre Services.
Falken Motorsports will resume its 2020 testing at the at the Nürburgring on 15 June. The Sumitomo tyre brand’s team will run its two Porsche 911s in the first official NLS test session since restrictions lifted. Klaus Bachler and Martin Ragginger will share one of the 2020 spec 991.2 GT3 R Porsches, whilst Sven Müller and Dirk Werner will pilot the other. Falken adds that it will race at NLS2 and 3 on 11-12 July.
European lockdowns have caused sever interruptions to many in the tyre industry. But as the continent’s businesses enter a new phase of reopening, it is important to understand how this can be achieved while minimising the associated risks. Due to the different national timelines involved in this process, UK businesses may look to mainland countries a little further along this journey to see how they are proceeding. Tyres & Accessories spoke to the COO and president of Falken Tyre Europe, Markus Bögner, about how the Offenbach, Germany based company – part of Japan’s Sumitomo Rubber Industries (SRI) – has weathered lockdown, and is now beginning to “see positive changes” in key European markets.
The coronavirus outbreak and subsequent lockdowns mean that sales of car tyres especially have sustained a harsh blow around the world. But as measures introduced to halt the spread of COVID-19 begin to be eased, motorists will steadily begin to use their cars again, increasing demand. In the car tyre sector, high value, ultra-high performance segments could prove vital, as better potential margins offer attractive opportunities for increasing cashflow quicker. The other side of that coin is that motorists’ finances are also under pressure, putting the price they pay for their car tyres under even greater scrutiny. Could this, therefore, present an opportunity for mid-range brands to make a case for their products, offering more palatable performance compromises compared with premium rivals than the lowest-priced brands?
The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.
Sumitomo Rubber Industries, the manufacturer of the global Falken tyre brand has temporarily shut down its factory in South Africa on government orders. All of its other tyre manufacturing facilities are currently operational, though staff at the Falken Tyre Europe headquarters in Germany are working remotely where possible, or following social distancing guidelines.
A new technique to observe and analyse individual materials within tyre rubber offers “enormous potential” for the development of high-performance tyres with unprecedented levels of efficiency and wear resistance, engineers at Sumitomo Rubber Industries (SRI) and Ibaraki University claim.
Auto Zeitung’s 2020 summer tyre test is one of the largest it has ever published. The German motoring magazine has looked at 20 brands of size 225/50 R17 94/98 W/Y tyres in an evaluation that covers premium to budget. The cheapest of the tyres on test can be had for around 230 euros (£200) a set; the most expensive cost more than twice as much. As you’d expect, the winners’ podium was dominated by premium products priced well above the average. The fourth-placed tyre is a different story.
The new SUV-look Audi A1 citycarver has been available since autumn 2019, and Falken Tyres Europe says it is supplying original equipment tyres for the model. The A1 citycarver wears the Falken Azenis FK510 in size 205/55R17.
Falken will run a pair of the latest specification GT3 Porsche 911 GT3 R cars in both the Nürburgring Endurance Series (formerly known as the VLN) and the Nürburgring 24h race in 2020. The Falken Motorsports race team, run by Schnabl Engineering for the tenth consecutive year, has ordered a new 991.2 chassis to run alongside its 2019 Porsche. Both cars will be identical in specification.