Falken Tyre Europe to hike continental prices 9% in May

Falken Tyre Europe will increase the prices of its entire product portfolio by nine per cent on 1 May 2022. Falken states the increase reflects global rises in costs for raw materials, energy, and logistics. This price rise does not affect UK Falken customers, where the brand is distributed exclusively by Micheldever Tyre Services. Like Falken, MTS is owned by Sumitomo Rubber Industries. A Falken spokesperson told Tyrepress that MTS would inform its customers of any price rise affecting the UK.

Falken Tyre Europe adds that the price hike had become “necessary to ensure that Falken continue to offer the compelling blend of price and performance that the brand is renowned for.” The company says it had previously held back on passing on costs.

“This is the only way to ensure our tyres will continue to be manufactured with high-quality materials and to the standards our customers expect,” says Markus Bögner, COO and president at Falken Tyre Europe. “Through advances in technology, Falken will continue to deliver great value and more than hold their own in the premium segment.”