Tag: Micheldever Tyre Services
Garage staff are key workers, says Protyre
Protyre confirms that all its centres are operational at this point in time, adding that the company is monitoring the COVID-19 pandemic daily and will respond accordingly to government advice.
Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler
Winchester-based Micheldever Tyre Services – which has established a wholesale distribution network of 15 sites around the country, supplying over 6,000 retailers nationwide – will stock a large selection of BFGoodrich’s All Terrain T/A KO2 and Mud-Terrain T/A KM3 ranges, helping to ensure excellent product availability throughout the year.
MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
Micheldever Tyre Service (MTS) states that it offers “the most comprehensive car mid-range tyre brand availability across the current market.” The wholesaler is exclusive distributor, or has preferred supplier arrangements, for some of the worlds’ leading manufacturers of mid-range brands, including Falken, General Tire, GT Radial, Sumitomo and Kormoran.
Falken’s new A-rated Sincera SN110 tyre targets mass market cars
Falken will launch its new Sincera SN110 car tyre in the UK from mid-March 2020 in 49 sizes for 14-16” wheels. The manufacturer said that it aims to “bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars.” The tyre has achieved A rated wet grip performance on the EU tyre label. Falken says this shows the tyre has not compromised on safety to achieve the tyre’s increased longevity.
Micheldever delighted with 5 NTDA Tyre Industry Awards nominations
Micheldever Group says it is “absolutely delighted” that Micheldever Tyre Services/Protyre has been shortlisted for five NTDA Tyre Industry Awards this year. The categories it has been nominated for are:
Micheldever appoints Mitchell as wholesale director
Micheldever Tyre Services (MTS) has appointed Graham Mitchell as its new wholesale director. Mitchell will take over the key strategic role following Alan Baldwin’s retirement, scheduled for November. In a 17-year career in the tyre industry, Mitchell has acquired extensive experience across both UK and European markets. He joins MTS from Cooper Tire, where he held senior management roles that included sales director for UK and Western Europe and UK and Northern Europe sales director.
GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day
Giti Tire’s GT Radial Ride and Drive Day at Horiba Mira, held in partnership with exclusive brand distributor passenger for car, SUV/4x4 and light truck tyres, Micheldever Tyre Services (MTS), was attended by a capacity group of 40 new and existing customers. A mixture of independent garage owners representing potential partners and GT Radial Performance Centres (GTPCs) were given the opportunity to test out the GT Radial passenger car tyre portfolio on the test centre’s circuits, including the wet handling circuit in Golf GTIs on both the FE1 and SportActive tyres, and the wet circles ‘drifting’ in a new BMW 3.
Falken and Micheldever extend regional advertising
Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.
Falken specialist Walsall Wood Tyre & Service promotes tyre safety
Walsall Wood Tyre & Service, a Falken Tyre specialist based on Hall Lane Industrial Estate, Walsall, held a tyre safety check in December at The Fairlawns Hotel and Spa, in Aldridge, for all staff and patrons. The event at the award-winning independent hotel was the first in a series of safety initiatives within Walsall Wood’s local community.
Giti brand car tyres now available in UK in 10 PCR, SUV sizes
The first tyre for cars and SUVs from Giti Tire’s eponymous brand is now available in the UK, in a strictly limited series of 10 GitiSportS1 sizes, split equally between the original UHP tyre, launched in 2016, and the SUV version, unveiled in June 2018. The 10 sizes, which have no current equivalent in the manufacturer’s GT Radial range, are distributed by Micheldever Tyre Services, though the wholesaler has no exclusive agreement on Giti brand products.
Toyo Tyres UK signs new three-year distribution agreement with MTS
Micheldever Tyre Services (MTS) and Toyo Tires have signed a new three-year UK distribution contract. The wholesaler states that it has shown strong sales performance with the Toyo brand recently, and the new deal will help to showcase the solidity of the partnership.
Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.
Kumho UK to take over when Micheldever tyre distribution ends in May
Following the news that Micheldever and Kumho Tyre are ending their 15-year distribution relationship, Kumho Tyre (UK) Ltd. (KTUK) has confirmed that the cooperation will end in May 2018. After that date, KTUK will itself be responsible for distributing Kumho branded car, 4x4 and van products in the UK (excluding Northern Ireland).
Micheldever ending Kumho tyre distribution in May
Micheldever Tyre Services (MTS) has confirmed it is ending its 15-year tyre distribution partnership with Kumho Tyre in the UK. According to the company, the exclusive distribution agreement with Kumho Tyre will “end by mutual agreement” by the end of May 2018. However, MTS says the decision has also been prompted by a “clash of long-term ambition” for the Kumho brand in the UK. It comes at the same time Kumho’s global headquarters is embroiled in a complex ownership and financing struggle.
MTS eyes mid-range opportunities as prices rise, develops e-commerce offering
The reduced buying power of the pound is one of the few persistent themes in this period of Brexit induced flux. For the UK’s tyre distributors, it also compounds the effects of rising raw materials prices, and wholesalers must negotiate this period to help support retailers and their already slim margins.