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You are here: Home1 / Micheldever Tyre Services

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Micheldever Fleet Solutions supplies Auto Windscreens fleet tyres

UK News
Auto Windscreens

Following Micheldever Tyres Services (MTS) establishment of Micheldever Fleet Solution fleet tyre operation a year ago, the company has developed both the depth and scale of its fleet tyre offering. One example of the practical application of MFS’s offering can be found in Auto Windscreen fleet. Shaun Atton, Auto Windscreens’ Head of Fleet and Facilities. Atton, who manages Auto Windscreens’ 354-strong fleet of vehicles across 64 UK sites, shared how the fleet support services provided by MFS work to bring “peace of mind” to the business:

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Related news:

  1. Micheldever supports Audi at MIRA tyre event
  2. Southampton City Council saves 10% Michelin tyres
  3. Sayers Stay with Bandvulc Plus+
  4. Tony Stapleton appointed head of fleet sales, Continental UK and Eire
18th May 2022/0 Comments/by Chris

Grabber GT Plus joins General Tire’s SUV range

Product News, UK News
General Tire/Continental

While Continental’s General Tire brand may be best known for its off-road and all-terrain products, General Tire offers a wide range of road tyres. The Grabber GT Plus is the latest tyre to join the General Tire line-up. Replacing the Grabber GT, the Grabber GT Plus offers “a marked improvement in performance in all areas including economy and safety”, according to its manufacturer. Specifically, this means a 12 per cent reduction in rolling resistance and a five per cent improvement in mileage along with “enhanced wet-weather performance”.

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Related news:

  1. General Tire launches new Grabber AT3 and Grabber X3 tyres
  2. Tavistock General Tire dealer donates tyres to Dartmoor Search & Rescue Team
  3. Micheldever signs General Tire exclusivity deal with Continental Tyre Group
  4. Dineen wins General 4×4 award
29th March 2022/by Chris

Falken Tyre Europe to hike continental prices 9% in May

Company News, Product News
Falken

Falken Tyre Europe will increase the prices of its entire product portfolio by nine per cent on 1 May 2022. Falken states the increase reflects global rises in costs for raw materials, energy, and logistics. This price rise does not affect UK Falken customers, where the brand is distributed exclusively by Micheldever Tyre Services. Like Falken, MTS is owned by Sumitomo Rubber Industries. A Falken spokesperson told Tyrepress that MTS would inform its customers of any price rise affecting the UK.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Falken presenting partner to this year’s Audi Nines
  3. Football: Falken signs up as Borussia Mönchengladbach sponsor
  4. Handball: Falken sponsoring Euro 2022
21st January 2022/by Andrew

UK distribution continues as Kormoran exits DACH region

Product News

Although Michelin is withdrawing its Kormoran brand from several European markets next year, sales of Kormoran tyres will continue in the UK.

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Related news:

  1. ‘The online tyre market has moved on two or three years’ – MTS
  2. Michelin Exelagri
  3. BFGoodrich Dealers on 4×4 Adventure trip
  4. 19 finalists chosen for 2015 AutoBild winter tyre test
10th December 2021/by Stephen

‘The online tyre market has moved on two or three years’ – MTS

UK News

With multiple sources suggesting that the online tyre business broke new ground during 2020, but with data illustrating that trend less easy to come by, Tyres & Accessories caught up with Micheldever Tyre Services (MTS) wholesale director Graham Mitchell in order to get a leading tyre wholesaler’s perspective. Starting by setting the company’s recent online tyre business performance into the context of its recent history, our interview looks to the future of the online tyre business and touches on the importance of search engine marketing in the tyre trade.

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Related news:

  1. Tyre retailer achieves £1 million of tyre sales through MTS’s TyreClick
  2. Micheldever’s TyreClick to support independents’ online competitiveness
  3. TyreClick, CORE programme helping Micheldever support independents
  4. MTS launches ‘major upgrade’ to TyreClick
19th November 2021/by Chris

Falken Tire Europe raises tyre prices, UK market unaffected

Company News, International News

Falken Tire Europe GmbH has now announced in a letter to its business partners that it is implementing new price lists effective 1 January 2022 for both the Falken brand and for Sumitomo tyres. The price increases are considerable and extend well into the double-digit range. At the same time, the manufacturer is revising down certain price adjustments announced in September for the new year. However, both sets of price increases are limited to the German-speaking markets with Falken/Sumitomo Rubber representatives confirming to Tyres & Accessories that the price increases do not apply in the UK.

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Related news:

  1. Fintyre to open London head office
  2. Brexit OE tyre red-alert
  3. Nexen Tire Europe raising prices by up to 6.6%
  4. SABIC introduces new synthetic rubbers
18th November 2021/by Chris

MTS demonstrates evolving approach to complex UK tyre wholesale market

Company News, UK News

The complexity of the UK tyre wholesale sector has certainly ramped up considerably thanks to what may be termed an almost perfect storm of external factors relating both to the Covid pandemic and Brexit. With retail margins on consumer tyres already very fine, the wholesale sector has been key in keeping price increases under control, especially considering the spiralling cost of shipping. But as those in the sector know, the value wholesalers add within the distribution chain is a considerably wider subject than purely price. Arguably, the service dimension has never been more important than in the last 18 months, as retail businesses adapted to a market transformed by externalities. Tyres & Accessories asked Graham Mitchell, Micheldever Tyre Services wholesale director, about how the business is faring in 2021, starting with its performance this year.

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Related news:

  1. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  2. MTS responding to recovery in a tyre market altered wholesale
  3. Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler
  4. Micheldever management comment on Sumitomo sale
19th October 2021/by Andrew

Dealers test latest GT Radial tyres in first Mira Ride and Drive for two years

Product News, UK News

80 guests became the first European customers to test drive the new GT Radial SportActive 2 and FE2 at GT Radial’s first Mira Drive and Ride event for almost two years. Potential new dealers, supported by select GT Radial Performance Centre (GTPC) owners, got back on track under Covid secure conditions over two days, during which GT Radial’s exclusive UK distributor over the last decade, Micheldever Tyre Services (MTS), presented the brand’s product portfolio. All attendees were invited to experience high speed circuits in the new BMW 5 Series of Giti Tire’s country manager – UK, Brian McDermott who put his own car on the redline.

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Related news:

  1. GT Radial presents 3-year development programme at European dealer event
  2. Giti, Micheldever complete GT Radial Performance Centre roadshow programme
  3. Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
  4. GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day
27th August 2021/by Andrew

Micheldever doubles BFGoodrich sales

UK News
Micheldever Tyre Services

Micheldever Tyre Services has almost doubled its sales of BFGoodrich tyres since becoming the brand’s official 4×4 wholesaler in the UK at the start of 2020. The agreement sees the Winchester-based business – which has established a wholesale distribution network of 15 sites around the country, supplying more than 6,000 retailers nationwide – stock a large selection of BFGoodrich’s All Terrain T/A KO2 and Mud-Terrain T/A KM3 ranges, helping to ensure excellent product availability throughout the year.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. General Tire launches new Grabber AT3 and Grabber X3 tyres
  3. Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler
  4. MTS delivers robust performance to 4×4 dealer network despite COVID19 crisis
8th July 2021/by Chris

General Tire Altimax One S available now in 15-20” sizes

Product News

General Tire’s Altimax One S is the heritage-rich Continental group brand’s successor to the Altimax Sport, offering reliable dry performance, increased wet grip, and higher mileage due to its silica enriched rubber compound. The tyre is available in the UK from exclusive distributor Micheldever Tyre Services in a broad range of 15 to 20” sizes, approved for speeds of up to 186 mph.

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Related news:

  1. SportControl 2: Goodyear launches Fulda UHP tyre
  2. Nokian launching summer tyres in Japan
  3. Hankook UHP Sales Up 50 per cent
  4. Kumho Official Supplier to US MX-5 Cup
7th June 2021/by Andrew

Tyre retailer achieves £1 million of tyre sales through MTS’s TyreClick

UK News
RM Tyres, MTS

Phil May, owner of Strood based RM Tyres, passed the million-pound milestone at the end of February, the peak of 12 months during which his company has seen an unprecedented increase in online sales. For all of the tyre sales processed by RM Tyres through TyreClick, 28 per cent have come in the past 12 months, an indication of the surge in consumers opting to buy their tyres online.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. MTS launches ‘major upgrade’ to TyreClick
  3. Goodyear steps up tyre retail involvement with new UK digital platform
  4. McConechys website migrates to Halfords.com
26th March 2021/by Chris

MTS offers new SUV tyre line-up for 2021

UK News
MTS

Micheldever Tyre Services (MTS) reports that it is offers a “gripping” SUV proposition for retail customers in 2021, with a range of new products available to its tyre retailer network. According to the company, MTS supplies SUV tyres to over 6,000 customers, including a national network of over 250 independent 4×4 and SUV tyre specialists. Changes include new upgraded patterns, helping to bolster MTS’s range of SUV tyres – for both for on and off-road usage.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. Giti, Micheldever complete GT Radial Performance Centre roadshow programme
  3. Falken and Micheldever extend regional advertising
  4. MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
18th March 2021/by Chris

Falken Tyres signs UK TV sponsorship deal

UK News
Falken

Falken Tyres will sponsor a series of television programmes on UKTV’s entertainment channel, Dave. The first national TV advertising campaign for the Sumitomo Rubber Industries global tyre brand was developed by the brand’s UK distributor Micheldever Tyre Services and its partner agency Spark Foundry. Falken idents will appear before and after selected programmes – collectively called “Characters on Dave” – between February and November 2021. These programmes include the popular entertainment shows QI XL, Travel Man, and Would I Lie To You?

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Related news:

  1. Micheldever makes Falken Supplier of the Year
  2. Falken and Micheldever extend regional advertising
  3. Micheldever Appoints New Falken Brand Manager
  4. Falken “to aggressively expand” motorsport activities
3rd February 2021/by Andrew

Micheldever people and pedal power proves rewarding for charity month

UK News

Micheldever Tyre Service’s wholesale team covered almost 2000km by foot and bike in raising £11,000 for men’s health charities in November. The 28-strong team is sending the funs to organisations involved in providing support and raising awareness for prostate and testicular cancer, mental health, and suicide prevention. Various team members also sported newly grown moustaches for “Movember”. Readers can find the MTS team fundraising page here.

Read more

Related news:

  1. Micheldever appoints Mitchell as wholesale director
  2. Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler
  3. MTS responding to recovery in a tyre market altered wholesale
  4. Kumho, Micheldever to renew distribution agreement
22nd January 2021/by Andrew

The difference between lockdowns 1 and 2 for the tyre trade

Premium, UK News

A couple of weeks after the end of the UK’s second lockdown, Tyres & Accessories spoke with Micheldever Tyre Services wholesale director Graham Mitchell. Since Mitchell was part of the panel in our inaugural “Kickstarting your tyre business” webinar in May 2020 at the end of the first lockdown, we thought it would be good to catch up at the end of the year and compare the differences between the first and second lockdowns. In short, while many shops closed during the first lockdown, the vast majority were open for business during the second. We also discussed 2020 as a whole and looked forward to 2021.

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Related news:

  1. Tyre distributors come together for ‘Kick-starting your business’ webinar
  2. Micheldever focused on supporting tyre dealers’ survival during lockdown
  3. Tyre sales down, but not as much as feared – GfK
  4. Tyre garages remain open despite second lockdown
18th December 2020/by Chris
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