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You are here: Home1 / Micheldever Tyre Services

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Micheldever people and pedal power proves rewarding for charity month

UK News

Micheldever Tyre Service’s wholesale team covered almost 2000km by foot and bike in raising £11,000 for men’s health charities in November. The 28-strong team is sending the funs to organisations involved in providing support and raising awareness for prostate and testicular cancer, mental health, and suicide prevention. Various team members also sported newly grown moustaches for “Movember”. Readers can find the MTS team fundraising page here.

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Related news:

  1. Micheldever appoints Mitchell as wholesale director
  2. Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler
  3. MTS responding to recovery in a tyre market altered wholesale
  4. Kumho, Micheldever to renew distribution agreement
22nd January 2021/0 Comments/by Andrew

The difference between lockdowns 1 and 2 for the tyre trade

Premium, UK News

A couple of weeks after the end of the UK’s second lockdown, Tyres & Accessories spoke with Micheldever Tyre Services wholesale director Graham Mitchell. Since Mitchell was part of the panel in our inaugural “Kickstarting your tyre business” webinar in May 2020 at the end of the first lockdown, we thought it would be good to catch up at the end of the year and compare the differences between the first and second lockdowns. In short, while many shops closed during the first lockdown, the vast majority were open for business during the second. We also discussed 2020 as a whole and looked forward to 2021.

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Related news:

  1. Tyre distributors come together for ‘Kick-starting your business’ webinar
  2. Micheldever focused on supporting tyre dealers’ survival during lockdown
  3. Tyre sales down, but not as much as feared – GfK
  4. Tyre garages remain open despite second lockdown
18th December 2020/by Chris

Micheldever expands tyre distribution with new Exeter warehousing

UK News
MTS

Micheldever Tyre Services (MTS) has expanded its tyre distribution capacity with the addition of a new warehouse in Exeter and the expansion of its Nottingham and Walsall sites. The new 22,078 square foot Exeter location became fully operational in the summer. According to the company, the site expands stock-holding capacity by roughly 50 per cent from 11,000 to 16,000 tyres, whilst also providing an improved stock-keeping unit (SKU) range of 2,518 SKUs.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. Giti Tire extends UK exclusive distribution agreement with Micheldever
  3. Micheldever ending Kumho tyre distribution in May
  4. Kumho UK to take over when Micheldever tyre distribution ends in May
15th December 2020/by Chris

MTS, Protyre combine for TyreSafe Awards ‘perfect ten’

UK News

The Micheldever Group recorded its tenth TyreSafe Award in 2020, as Micheldever Tyre Services (MTS) and Protyre recorded their respective third and seventh consecutive victories in their categories. MTS won Wholesaler of the Year, while Protyre retained the Large Retailer of the Year accolade. Micheldever also paid tribute to MTS customer Stone Tyres, which swept the board at this year’s event with a hat-trick of awards.

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Related news:

  1. Tyresafe Awards 2020 winners announced
  2. Tyre Safety Month 2014 launches
  3. Government, tyre industry unite to reduce tyre-related casualties
  4. Two PRCA Dare Awards for Protyre tyre safety campaign
3rd November 2020/by Andrew

Tyresafe Awards 2020 winners announced

UK News
TyreSafe

TyreSafe usually presents its awards at a Gala ceremony, but the Coronavirus Crisis has made such an event unviable. TyreSafe has instead announced its award winners via social media and video presentation by its chair and chair of judges, Stuart Jackson. Tyrepress previously revealed the winners of the Tyre Manufacturer of the Year Award and the Innovation & Use of Technology Award, but the full list of the winners joining Hankook and Bridgestone is reproduced below. Additionally, you can view the judges’ review of submissions for several of the awards on Tyrepress below, or on TyreSafe’s YouTube channel.

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Related news:

  1. MTS, Protyre combine for TyreSafe Awards ‘perfect ten’
  2. Tyre Safety Month 2014 launches
  3. Government, tyre industry unite to reduce tyre-related casualties
  4. Bridgestone scoops TyreSafe Tyre Manufacturer of the Year award
30th October 2020/by Andrew

MTS responding to recovery in a tyre market altered wholesale

Company News, Premium, UK News
MTS

There have been serious challenges to tyre distribution in 2020, and while demand has returned with the end of the national lockdown, Covid-19’s autumn rise means the spectre of spring’s market conditions looms over the winter months. This year, companies have needed to manage the operational problems posed by the Covid-19 pandemic and lockdowns throughout Europe; they also needed to weigh up wildly fluctuating supply and demand. Whether there is a return to a concerted national effort similar to the UK’s actions in April and May or not, the lessons learned during this period continue to prove relevant. Meanwhile, the sector was already experiencing difficult times prior to the outbreak, with European tyre market demand flat overall in the light vehicle sector – a situation that certainly deteriorated in the pandemic. For the October magazine’s wholesale feature, Tyres & Accessories spoke to a range of players in the wholesale sector in Western Europe to look at the lessons of this year, and how recovery is progressing. We start with Micheldever Tyre Services, a leading UK player in the light vehicle tyre market especially, which has experienced a “strong” return of demand in the second half of the year, according to wholesale director Graham Mitchell.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. Micheldever appoints Mitchell as wholesale director
  3. The tyre business is keeping countries rolling
  4. Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler
19th October 2020/by Andrew

GT Radial featured in Fun Cup Championship video

Motorsport, UK News

Official tyre partner of the VW Fun Cup 2020 season, Giti Tire is racing in a fully liveried GT Radial car. At each race weekend Ellis Hadley, senior test engineer at Giti Tire, leads a line-up of race enthusiasts from the GT Radial Performance Centre (GTPC) network. This activation of the event provides a great opportunity to get together with key distribution partners and customers of the brand’s exclusive distribution partner Micheldever Tyre Services, as well as increasing coverage of the brand. This approach to the series is demonstrated in a new Facebook video distributed on the championship’s Facebook channel, featuring Hadley and customers Carl Churchill and Alan Baldwin.

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Related news:

  1. Giti ready to race in VW Fun Cup 2020
  2. Nascar Euro’s Jeffs joins GT Radial for VW Fun Cup at Thruxton
  3. Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
  4. Giti Tire renews official tyre partnership, adds racing car to Fun Cup UK
30th September 2020/by Andrew

Micheldever and General Tire celebrate 25 years of partnership

UK News
General Tire

Micheldever Tyre Services (MTS) is celebrating 25 years of its partnership as the sole distributor of the General Tire products in the UK.

Upon launching in July 1995, the partnership set out to introduce General Tire’s world-renowned 4×4 tyres to the British market and as the working relationship developed and General Tire’s reputation in the UK grew, in 2009 the General Tire range of car and van tyres was also made available for UK customers.

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Related news:

  1. Micheldever Adds General Brand Car Line to 4×4 Range
  2. Micheldever management comment on Sumitomo sale
  3. Tavistock General Tire dealer donates tyres to Dartmoor Search & Rescue Team
  4. All-season tyre growth, especially for premium brands – GfK
11th August 2020/by Chris

Falken RI151 bus tyre shows staying power on Liverpool FC team bus

Product News, UK News
Falken

With the 2019/20 season’s Premier League back underway, runaway leaders Liverpool FC’s team bus is primed to roll on official tyre sponsor, Falken rubber. The manufacturer’s RI151 pattern is fitted by Protyre and supplied in the UK by Micheldever Tyre Services.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  3. Falken, Liverpool FC discuss tyre-football partnership and synergies
  4. Falken: stock availability, proven performance means UHP opportunity
18th June 2020/by Andrew

Micheldever focused on supporting tyre dealers’ survival during lockdown

UK News
‘Kick-starting your business’ webinar screengrabTyre Industry Publications Ltd

During our recent “Kickstarting your tyre business webinar”, the panel shared lockdown stories of how they have survived and even experienced success during these difficult times. For his part, Graham Mitchell, wholesale director of Micheldever Tyre Services, shared details of how his company moved from its role as a leading wholesaler to a more support-orientated position. For those pivoting into this new role during lockdown, far from having less to do, this meant being even busier than normal despite wholesale volumes dropping to 25 per cent of normal levels during the depths of lockdown (levels are much more normal now, however).

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Related news:

  1. Tyre distributors come together for ‘Kick-starting your business’ webinar
  2. Mobile tyre fitting: the new normal for tyre retailers?
  3. The difference between lockdowns 1 and 2 for the tyre trade
  4. Giti Tire extends UK exclusive distribution agreement with Micheldever
29th May 2020/by Chris

Garage staff are key workers, says Protyre

Company News, UK News

Protyre confirms that all its centres are operational at this point in time, adding that the company is monitoring the COVID-19 pandemic daily and will respond accordingly to government advice.

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Related news:

  1. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  2. Sumitomo Rubber Industries to acquire Micheldever Group
  3. Protyre is fastest growing UK retail chain for 2nd straight year
  4. Micheldever delighted with 5 NTDA Tyre Industry Awards nominations
24th March 2020/by Stephen

Micheldever becomes BFGoodrich brand’s official UK 4×4 wholesaler

Product News, UK News

Winchester-based Micheldever Tyre Services – which has established a wholesale distribution network of 15 sites around the country, supplying over 6,000 retailers nationwide – will stock a large selection of BFGoodrich’s All Terrain T/A KO2 and Mud-Terrain T/A KM3 ranges, helping to ensure excellent product availability throughout the year.

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Related news:

  1. The Sleeping Giant Stirs
  2. Micheldever celebrating General Tire milestones in 2015
  3. Micheldever appoints Mitchell as wholesale director
  4. General Tire launches new Grabber AT3 and Grabber X3 tyres
27th February 2020/by Andrew

MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage

Product News, UK News

Micheldever Tyre Service (MTS) states that it offers “the most comprehensive car mid-range tyre brand availability across the current market.” The wholesaler is exclusive distributor, or has preferred supplier arrangements, for some of the worlds’ leading manufacturers of mid-range brands, including Falken, General Tire, GT Radial, Sumitomo and Kormoran.

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Related news:

  1. MTS launches new SRI tyres for 2018
  2. Micheldever Adds General Brand Car Line to 4×4 Range
  3. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  4. Micheldever management comment on Sumitomo sale
3rd February 2020/by Andrew

Falken’s new A-rated Sincera SN110 tyre targets mass market cars

Product News, UK News

Falken will launch its new Sincera SN110 car tyre in the UK from mid-March 2020 in 49 sizes for 14-16” wheels. The manufacturer said that it aims to “bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars.” The tyre has achieved A rated wet grip performance on the EU tyre label. Falken says this shows the tyre has not compromised on safety to achieve the tyre’s increased longevity.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
  3. Falken to exhibit 3 new tyres at The Tire Cologne
  4. Falken to reveal new efficient passenger car tyre at Equip Auto
28th January 2020/by Andrew

Micheldever delighted with 5 NTDA Tyre Industry Awards nominations

Company News, UK News

Micheldever Group says it is “absolutely delighted” that Micheldever Tyre Services/Protyre has been shortlisted for five NTDA Tyre Industry Awards this year. The categories it has been nominated for are:

Read more

Related news:

  1. Tyre Industry Award winners 2016
  2. Micheldever wins first Pirelli 4×4 Key Dealer award
  3. Sumitomo Rubber Industries to acquire Micheldever Group
  4. Tyre Industry Awards 2018 announced, including Bridgestone double
9th August 2019/by Stephen
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