Tag: Micheldever Tyre Services
Micheldever appoints Mitchell as wholesale director
Micheldever Tyre Services (MTS) has appointed Graham Mitchell as its new wholesale director. Mitchell will take over the key strategic role following Alan Baldwin’s retirement, scheduled for November. In a 17-year career in the tyre industry, Mitchell has acquired extensive experience across both UK and European markets. He joins MTS from Cooper Tire, where he held senior management roles that included sales director for UK and Western Europe and UK and Northern Europe sales director.
GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day
Giti Tire’s GT Radial Ride and Drive Day at Horiba Mira, held in partnership with exclusive brand distributor passenger for car, SUV/4x4 and light truck tyres, Micheldever Tyre Services (MTS), was attended by a capacity group of 40 new and existing customers. A mixture of independent garage owners representing potential partners and GT Radial Performance Centres (GTPCs) were given the opportunity to test out the GT Radial passenger car tyre portfolio on the test centre’s circuits, including the wet handling circuit in Golf GTIs on both the FE1 and SportActive tyres, and the wet circles ‘drifting’ in a new BMW 3.
Falken and Micheldever extend regional advertising
Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.
Falken specialist Walsall Wood Tyre & Service promotes tyre safety
Walsall Wood Tyre & Service, a Falken Tyre specialist based on Hall Lane Industrial Estate, Walsall, held a tyre safety check in December at The Fairlawns Hotel and Spa, in Aldridge, for all staff and patrons. The event at the award-winning independent hotel was the first in a series of safety initiatives within Walsall Wood’s local community.
Giti brand car tyres now available in UK in 10 PCR, SUV sizes
The first tyre for cars and SUVs from Giti Tire’s eponymous brand is now available in the UK, in a strictly limited series of 10 GitiSportS1 sizes, split equally between the original UHP tyre, launched in 2016, and the SUV version, unveiled in June 2018. The 10 sizes, which have no current equivalent in the manufacturer’s GT Radial range, are distributed by Micheldever Tyre Services, though the wholesaler has no exclusive agreement on Giti brand products.
Toyo Tyres UK signs new three-year distribution agreement with MTS
Micheldever Tyre Services (MTS) and Toyo Tires have signed a new three-year UK distribution contract. The wholesaler states that it has shown strong sales performance with the Toyo brand recently, and the new deal will help to showcase the solidity of the partnership.
Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.
Kumho UK to take over when Micheldever tyre distribution ends in May
Following the news that Micheldever and Kumho Tyre are ending their 15-year distribution relationship, Kumho Tyre (UK) Ltd. (KTUK) has confirmed that the cooperation will end in May 2018. After that date, KTUK will itself be responsible for distributing Kumho branded car, 4x4 and van products in the UK (excluding Northern Ireland).
Micheldever ending Kumho tyre distribution in May
Micheldever Tyre Services (MTS) has confirmed it is ending its 15-year tyre distribution partnership with Kumho Tyre in the UK. According to the company, the exclusive distribution agreement with Kumho Tyre will “end by mutual agreement” by the end of May 2018. However, MTS says the decision has also been prompted by a “clash of long-term ambition” for the Kumho brand in the UK. It comes at the same time Kumho’s global headquarters is embroiled in a complex ownership and financing struggle.
MTS eyes mid-range opportunities as prices rise, develops e-commerce offering
The reduced buying power of the pound is one of the few persistent themes in this period of Brexit induced flux. For the UK’s tyre distributors, it also compounds the effects of rising raw materials prices, and wholesalers must negotiate this period to help support retailers and their already slim margins.
Micheldever revs up motorbike tyre sales with significant increase for 2017
Micheldever Tyre Services has revealed a significant increase in motorbike tyre sales during 2017. In its 40th year of selling tyres for the full range of motorcycle applications, MTS said sales had increased across its range. The company serves customers from its national warehouse network of 25 sites, fully linked for stock availability and replenishment in real-time, and its dedicated online platform BikeTyreBuyer.com. With this structure, it claims to be the only motorbike tyre distributor offering UK nationwide coverage.
MTS launches ‘major upgrade’ to TyreClick
Micheldever Tyre Services (MTS) has launched what it terms “a major upgrade” to its TyreClick online retail site for independent customers. The company states that the upgrade represents one of the biggest and most significant investments in TyreClick since its launch in 2014, including a number of new design and user functionality features. The tyre wholesaler added that it would “never stop investing in its ambition to make TyreClick the best tyre selling site in the business” following the implementation of the new developments.
GT Radial presents 3-year development programme at European dealer event
Giti Tire has presented its three-year development programme for its GT Radial brand to key dealers, including UK distributor Micheldever Tyre Services (MTS). The annual PCR European Marketing Council, held in Austria, was attended by customers from across the continent. It looked at current market conditions, future trends, product development and marketing direction, including the brand proposition across advertising, point-of-sale and online activities, comprising the brand website and social media.
SRI’s acquisition of Micheldever completed
Sumitomo Rubber Industries, Ltd. (SRI) has completed its acquisition of Micheldever Group Ltd., having purchased 128,787 shares from Graphite Capital Management LLP – an enterprise value of £215 million. Upon the transaction’s closure, SRI owns a business that generated sales of approximately £320 million in the last financial year and is the holding company of Micheldever Tyre Services Ltd, an operation that employs 1,574 people and sells some 6 million tyres a year.
Giti Tire extends UK exclusive distribution agreement with Micheldever
Giti Tire and Micheldever Tyre Services (MTS) have signed a renewed three-year exclusive distribution agreement, extending the wholesaler’s UK supply rights for GT Radial and Runway in the passenger car, 4x4 and light truck tyre segments. The relationship between the companies began in 2010, and under the terms of the deal MTS will continue to develop the GT Radial Performance Centres (GTPCs) whilst simultaneously promoting Runway across its larger independent network.