Handball: Falken sponsoring Euro 2022
EURO 2022 sponsorship is Falken’s first EHF engagement (Photo: Falken Tyre Europe)
Falken Tyres has formed a new partnership with the European Handball Federation. As part of the deal – brokered by Infront – it will benefit from a tailor-made partner package for the 15th edition of the EURO tournament, which is scheduled to take place in Hungary and Slovakia between 13 and 30 January 2022.
The package includes Falken branding being visible on LED boards at each of the 65 EURO 2022 matches, on two floor stickers in the penalty areas at each arena and a static board. In addition to this in-arena presence, Falken Tyres branding will be prominent during broadcasts and the Falken name and logo will adorn the EHF’s digital channels, where it will be the presenter of the top-goal scorer, feature on pre-rolls on EHFTV, highlights online and on branded social media posts.
Passionate fans across Europe
“It is our pleasure to be able to welcome a new name into the European handball family, we are thrilled to have Falken Tyres on board for Men’s EHF EURO 2022,” states Martin Hausleitner, EHF secretary general. “Falken’s interest in adding its name as a partner to our flagship national team competition is further evidence of handball’s appeal across the continent and we are looking forward to seeing its name in lights during the competition throughout January.”
Markus Bögner, chief operating officer and president of Falken Tyre Europe, adds: “We are delighted to partner with the 2022 Men’s EHF EURO competition. Handball has a strong following with passionate fans across Europe, and we feel that by having a presence at the EHF’s premier tournament we can align our fanbases and showcase Falken to a new audience.”
“Infront wanted to create a tailor-made package for Falken Tyres and we understood the main aim for them was to reach fans,” says Julien Ternisien, Infront senior vice-president, Summer Sports. “The wide range of digital, broadcast and on-site activation points we are jointly providing with the EHF will positively engage those taking in the action both at the venue and from home.”
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