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You are here: Home1 / Markus Bögner

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Falken launches tenth fuel card promotion in continental markets

International News, Product News

Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.

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Related news:

  1. Falken expands Eurowinter HS01, HS01 SUV ranges
  2. Falken says Euroall AS200 a ‘sensible’ UK alternative to ‘pricey’ winter tyres
  3. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  4. Falken to exhibit 3 new tyres at The Tire Cologne
15th September 2020/by Andrew

Falken ‘begins to see positive changes’ after lockdown measures

Company News
Falken

European lockdowns have caused sever interruptions to many in the tyre industry. But as the continent’s businesses enter a new phase of reopening, it is important to understand how this can be achieved while minimising the associated risks. Due to the different national timelines involved in this process, UK businesses may look to mainland countries a little further along this journey to see how they are proceeding. Tyres & Accessories spoke to the COO and president of Falken Tyre Europe, Markus Bögner, about how the Offenbach, Germany based company – part of Japan’s Sumitomo Rubber Industries (SRI) – has weathered lockdown, and is now beginning to “see positive changes” in key European markets.

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Related news:

  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre becomes Liverpool FC partner
  3. Falken releases ‘One Team, One Tyre, One Goal’ Nürburgring 24h-Race video
  4. Sumitomo Rubber Industries temporarily shuts South Africa tyre plant
27th May 2020/by Andrew

24 challenges in 24 hours for Falken

Company News, Motorsport
Falken

The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.

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Related news:

  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  3. Falken Motorsports introduces new Porsche 911 for 2019
  4. Falken celebrates 20 years at the Nürburgring
20th May 2020/by Andrew

Falken’s new A-rated Sincera SN110 tyre targets mass market cars

Product News, UK News

Falken will launch its new Sincera SN110 car tyre in the UK from mid-March 2020 in 49 sizes for 14-16” wheels. The manufacturer said that it aims to “bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars.” The tyre has achieved A rated wet grip performance on the EU tyre label. Falken says this shows the tyre has not compromised on safety to achieve the tyre’s increased longevity.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
  3. Falken to exhibit 3 new tyres at The Tire Cologne
  4. Falken to reveal new efficient passenger car tyre at Equip Auto
28th January 2020/by Andrew

Football: Falken signs up as Borussia Mönchengladbach sponsor

Company News, International News

Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.

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  1. Falken Tyre becomes Liverpool FC partner
  2. Falken Tyre expands European football involvement in 2015/16
  3. Falken backing 18 football clubs in 7 countries
  4. Falken presenting partner to this year’s Audi Nines
16th August 2019/by Stephen

Falken celebrates 20 years at the Nürburgring

Company News, Motorsport, Premium

Falken Tyres celebrated 20 years at the Nürburgring with sponsorship of the ADAC TOTAL 24-Hour Race (N24), held on 22-23 June 2019. The Sumitomo Rubber Industries brand’s team, run by Sven Schnabl, now fields two cars at the event, and in the VLN Endurance Championship. The UK’s Peter Dumbreck and Swiss driver Alexandre Imperatori drove the BMW M6 GT3 alongside BMW factory drivers Stef Dusseldorp and Jens Klingmann to claim an excellent sixth place finish, having started 31st on the grid, while the new Porsche 911 GT3R, driven by Austrian duo Martin Ragginger and Klaus Bachler supported by Porsche factory drivers Dirk Werner and Jörg Bergmeister, finished the race in 21st, having suffered an off that put paid to its chances of a top-ten finish. Falken also supplied racing tyres to Subaru Tecnica International’s WRX STI. Tyres & Accessories took the opportunity to catch up with Falken Tyre Europe’s new chief operating officer and president, Markus Bögner, on what is probably the rising company’s most important weekend of the year.

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Related news:

  1. Falken Tyre confident ahead of Nürburgring 24 Hours
  2. Falken Tyres team secures podium on Nürburgring 24 Hours
  3. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  4. Falken Motorsports introduces new Porsche 911 for 2019
5th July 2019/by Andrew

2018 a ‘turning point’ for Falken – Bögner

Company News, Product News

Markus Bögner, COO and president, Falken Tyre Europe, has told Tyres & Accessories that the brand reached a “turning point” in 2018, marked by “strong sales in an increasingly competitive market, with volumes exceeding expectations.” He said that the “Falken brand has become a genuine player in the premium tyre field, with OE sales continuing to grow over the past two to three years, particularly with premium manufacturers.

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Related news:

  1. Falken Azenis FK510 wins Porsche Macan approval
  2. 110 new homologations for Pirelli, including Frankfurt Motor Show UHP stars
  3. Falken flagship UHP tyre, Azenis FK510, to expand to SUV sizes in 2017
  4. Falken Azenis FK510 tyre available in 55 new sizes
26th June 2019/by Andrew

Falken Motorsports introduces new Porsche 911 for 2019

Company News, Motorsport

Falken Motorsports has introduced a new Porsche 911 GT3 R for the start of the 2019 motorsport season. The new Porsche will compete alongside the team’s BMW M6 GT3 at the Nürburgring, continuing the Japanese tyre brand’s 20-year commitment to the legendary Nordschleife with racing cars from two premium car manufacturers.

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Related news:

  1. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  2. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  3. Falken Motorsport adds BMW to Porsche at Nürburgring 24H
  4. Falken celebrates 20 years at the Nürburgring
31st January 2019/by Andrew

Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship

Company News, International News

Tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men’s Handball World Championship in Germany and Denmark.

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  1. Podium spot for Falken pilot at first 2018 Red Bull Air Race
  2. Football: Falken signs up as Borussia Mönchengladbach sponsor
  3. Falken Tyre becomes Liverpool FC partner
  4. Falken presenting partner to this year’s Audi Nines
13th December 2018/by Andrew

Falken expands Eurowinter HS01, HS01 SUV ranges

Product News

The range of Falken Eurowinter HS01 tyres available for the coming winter has grown by a half. Falken Tyre Europe shares that a total of 99 dimensions in 13- to 20-inch rim diameters will be offered, up from 66 and covering most widely-used sizes. The Eurowinter HS01 SUV, introduced a year after the April 2016-launched car range and previously available in ten sizes, is growing to 39 sizes for winter 2018-19.

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  1. Falken launches Eurowinter PCR, van cold weather tyres
  2. Falken adds two tyres to Nordic winter truck tyre
  3. Falken expands winter tyre portfolio with SUV models
  4. Falken to launch latest summer tyres at Equip Auto 2017
12th September 2018/by Stephen

Falken sponsors Atlético de Madrid

Company News

Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Football: Falken signs up as Borussia Mönchengladbach sponsor
5th September 2018/by Andrew

Falken extends European football sponsorships

Company News

The Falken tyre brand is extending its commitment to top class European football, and for the current season has commenced new partnerships with clubs in Germany, Spain, the Netherlands and Sweden in addition to its existing engagements.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  3. On the Pulse: Falken Tyres releases Liverpool FC video
  4. Seven countries, 19 clubs: Falken extends European football sponsorship
24th August 2018/by Stephen

Falken releases ‘One Team, One Tyre, One Goal’ Nürburgring 24h-Race video

Company News, Motorsport

Falken has produced a new video showcasing the 2018 ADAC Zurich 24h-Race at the Nürburgring. The video aims to give motorsport fans a sense of the challenges its Falken Motorsports team faced during the event. Read the full article to view the video.

Read more

Related news:

  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  3. Falken ‘begins to see positive changes’ after lockdown measures
  4. Falken launches ‘Pass the Wheel’ social media campaign
5th July 2018/by Andrew

On the Pulse: Falken Tyres releases Liverpool FC video

Company News

Official Global Tyre Partner to Liverpool Football Club, Falken Tyres, has launched a new global campaign featuring LFC first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez. The players help bring to life its global strapline ‘On The Pulse’ through the making of a unique music track.

Read more

Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
  3. Falken extends European football sponsorships
  4. Football: Falken signs up as Borussia Mönchengladbach sponsor
18th May 2018/by Stephen

Falken Tyre to mark 20th motorsport season on Nürburgring: video

Company News, Motorsport

Falken will contest its 20th season at the 2018 Nürburgring 24-Hour Race and subsequent VLN Endurance Championship. The Falken Motorsports driver line-up, which has been altered for 2018, are competing in its two GT3 cars, the Porsche 911 GT3 and BMW M6 GT3. Falken has also produced a video to mark the occasion of two decades on the Nordschleife “Green Hell”.

Read more

Related news:

  1. Falken Motorsports introduces new Porsche 911 for 2019
  2. Falken celebrates 20 years at the Nürburgring
  3. Falken Tyres team secures podium on Nürburgring 24 Hours
  4. Third place for Falken drivers in Endurance event
1st May 2018/by Andrew
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