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You are here: Home1 / Markus Bögner

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Falken Tyre Europe appoints Feldmann COO

Career Tracks

Bettina Feldmann has left Goodyear Germany to take on a new role at Falken Tyre Europe. The Japanese manufacturer has appointed Feldmann chief operations officer of its European business, succeeding Markus Bögner in this position. Bögner remains with the company as managing director, president and chief sales officer of Falken Tyre Europe GmbH.

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Related news:

  1. Falken restructures European management team
  2. Falken presenting partner to this year’s Audi Nines
  3. Handball: Falken sponsoring Euro 2022
  4. Falken presenting e.Ziex at Tire Cologne
6th January 2023/by Stephen

Falken becomes official partner of 2023 Men’s IHF World Handball Championships

Company News, International News

Falken Tyre Europe is set to be an Official IHF Men’s World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th. The partnership was organised by the sports marketing agency Sportfive, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

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Related news:

  1. Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
  2. Handball: Falken sponsoring Euro 2022
  3. Podium spot for Falken pilot at first 2018 Red Bull Air Race
  4. Football: Falken signs up as Borussia Mönchengladbach sponsor
8th December 2022/by Andrew

Falken restructures European management team

Career Tracks

In response to growth in recent years, Falken Tyre Europe GmbH has added a further tier to its management. As part of this restructuring, Andreas Giese and Mario Pannwitz join Keiichi Miyamoto in the Falken Tyre Europe executive team. Falken will add “additional key positions” to the management tier over the medium term.

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Related news:

  1. Falken presenting partner to this year’s Audi Nines
  2. Coreseal: Falken introduces self-sealing all-season tyres
  3. Handball: Falken sponsoring Euro 2022
  4. Falken presenting e.Ziex at Tire Cologne
28th September 2022/by Stephen

Falken presenting e.Ziex at Tire Cologne

Company News

Later this month, Falken Tyre Europe will display a range of more than twenty tyre models at The Tire Cologne. This array of products will include several newcomers, such as the Falken e.Ziex electric car tyre, Azenis FK520 UHP tyre and Eurowinter HS02 and HS02Pro winter tyres.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Falken presenting partner to this year’s Audi Nines
  3. Football: Falken signs up as Borussia Mönchengladbach sponsor
  4. Handball: Falken sponsoring Euro 2022
13th May 2022/by Stephen

Falken Tyre Europe to hike continental prices 9% in May

Company News, Product News
Falken

Falken Tyre Europe will increase the prices of its entire product portfolio by nine per cent on 1 May 2022. Falken states the increase reflects global rises in costs for raw materials, energy, and logistics. This price rise does not affect UK Falken customers, where the brand is distributed exclusively by Micheldever Tyre Services. Like Falken, MTS is owned by Sumitomo Rubber Industries. A Falken spokesperson told Tyrepress that MTS would inform its customers of any price rise affecting the UK.

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Related news:

  1. Falken Tyre becomes Liverpool FC partner
  2. Falken presenting partner to this year’s Audi Nines
  3. Football: Falken signs up as Borussia Mönchengladbach sponsor
  4. Handball: Falken sponsoring Euro 2022
21st January 2022/by Andrew

Handball: Falken sponsoring Euro 2022

Company News, International News

Falken Tyres has formed a new partnership with the European Handball Federation. As part of the deal – brokered by Infront – it will benefit from a tailor-made partner package for the 15th edition of the EURO tournament, which is scheduled to take place in Hungary and Slovakia between 13 and 30 January 2022.

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Related news:

  1. Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
  2. Football: Falken signs up as Borussia Mönchengladbach sponsor
  3. Falken Tyre becomes Liverpool FC partner
  4. Falken presenting partner to this year’s Audi Nines
16th December 2021/by Stephen

Falken launches tenth fuel card promotion in continental markets

International News, Product News

Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.

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Related news:

  1. Falken expands Eurowinter HS01, HS01 SUV ranges
  2. Falken says Euroall AS200 a ‘sensible’ UK alternative to ‘pricey’ winter tyres
  3. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  4. Falken to exhibit 3 new tyres at The Tire Cologne
15th September 2020/by Andrew

Falken ‘begins to see positive changes’ after lockdown measures

Company News
Falken

European lockdowns have caused sever interruptions to many in the tyre industry. But as the continent’s businesses enter a new phase of reopening, it is important to understand how this can be achieved while minimising the associated risks. Due to the different national timelines involved in this process, UK businesses may look to mainland countries a little further along this journey to see how they are proceeding. Tyres & Accessories spoke to the COO and president of Falken Tyre Europe, Markus Bögner, about how the Offenbach, Germany based company – part of Japan’s Sumitomo Rubber Industries (SRI) – has weathered lockdown, and is now beginning to “see positive changes” in key European markets.

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  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre becomes Liverpool FC partner
  3. Falken releases ‘One Team, One Tyre, One Goal’ Nürburgring 24h-Race video
  4. Sumitomo Rubber Industries temporarily shuts South Africa tyre plant
27th May 2020/by Andrew

24 challenges in 24 hours for Falken

Company News, Motorsport
Falken

The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.

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  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  3. Falken Motorsports introduces new Porsche 911 for 2019
  4. Falken celebrates 20 years at the Nürburgring
20th May 2020/by Andrew

Falken’s new A-rated Sincera SN110 tyre targets mass market cars

Product News, UK News

Falken will launch its new Sincera SN110 car tyre in the UK from mid-March 2020 in 49 sizes for 14-16” wheels. The manufacturer said that it aims to “bring the wear and wet grip benefits normally found in top-of-the-range tyres to cost-conscious customers driving mass market cars.” The tyre has achieved A rated wet grip performance on the EU tyre label. Falken says this shows the tyre has not compromised on safety to achieve the tyre’s increased longevity.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
  3. Falken to exhibit 3 new tyres at The Tire Cologne
  4. Falken to reveal new efficient passenger car tyre at Equip Auto
28th January 2020/by Andrew

Football: Falken signs up as Borussia Mönchengladbach sponsor

Company News, International News

Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.

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  1. Falken Tyre becomes Liverpool FC partner
  2. Falken Tyre expands European football involvement in 2015/16
  3. Falken backing 18 football clubs in 7 countries
  4. Falken presenting partner to this year’s Audi Nines
16th August 2019/by Stephen

Falken celebrates 20 years at the Nürburgring

Company News, Motorsport, Premium

Falken Tyres celebrated 20 years at the Nürburgring with sponsorship of the ADAC TOTAL 24-Hour Race (N24), held on 22-23 June 2019. The Sumitomo Rubber Industries brand’s team, run by Sven Schnabl, now fields two cars at the event, and in the VLN Endurance Championship. The UK’s Peter Dumbreck and Swiss driver Alexandre Imperatori drove the BMW M6 GT3 alongside BMW factory drivers Stef Dusseldorp and Jens Klingmann to claim an excellent sixth place finish, having started 31st on the grid, while the new Porsche 911 GT3R, driven by Austrian duo Martin Ragginger and Klaus Bachler supported by Porsche factory drivers Dirk Werner and Jörg Bergmeister, finished the race in 21st, having suffered an off that put paid to its chances of a top-ten finish. Falken also supplied racing tyres to Subaru Tecnica International’s WRX STI. Tyres & Accessories took the opportunity to catch up with Falken Tyre Europe’s new chief operating officer and president, Markus Bögner, on what is probably the rising company’s most important weekend of the year.

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Related news:

  1. Falken Tyre confident ahead of Nürburgring 24 Hours
  2. Falken Tyres team secures podium on Nürburgring 24 Hours
  3. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  4. Falken Motorsports introduces new Porsche 911 for 2019
5th July 2019/by Andrew

2018 a ‘turning point’ for Falken – Bögner

Company News, Product News

Markus Bögner, COO and president, Falken Tyre Europe, has told Tyres & Accessories that the brand reached a “turning point” in 2018, marked by “strong sales in an increasingly competitive market, with volumes exceeding expectations.” He said that the “Falken brand has become a genuine player in the premium tyre field, with OE sales continuing to grow over the past two to three years, particularly with premium manufacturers.

Read more

Related news:

  1. Falken Azenis FK510 wins Porsche Macan approval
  2. 110 new homologations for Pirelli, including Frankfurt Motor Show UHP stars
  3. Falken flagship UHP tyre, Azenis FK510, to expand to SUV sizes in 2017
  4. Falken Azenis FK510 tyre available in 55 new sizes
26th June 2019/by Andrew

Falken Motorsports introduces new Porsche 911 for 2019

Company News, Motorsport

Falken Motorsports has introduced a new Porsche 911 GT3 R for the start of the 2019 motorsport season. The new Porsche will compete alongside the team’s BMW M6 GT3 at the Nürburgring, continuing the Japanese tyre brand’s 20-year commitment to the legendary Nordschleife with racing cars from two premium car manufacturers.

Read more

Related news:

  1. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  2. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  3. Falken Motorsport adds BMW to Porsche at Nürburgring 24H
  4. Falken celebrates 20 years at the Nürburgring
31st January 2019/by Andrew

Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship

Company News, International News

Tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men’s Handball World Championship in Germany and Denmark.

Read more

Related news:

  1. Podium spot for Falken pilot at first 2018 Red Bull Air Race
  2. Football: Falken signs up as Borussia Mönchengladbach sponsor
  3. Falken Tyre becomes Liverpool FC partner
  4. Falken presenting partner to this year’s Audi Nines
13th December 2018/by Andrew
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