Falken Tyre expands European football involvement in 2015/16
Japanese tyre maker Falken Tyre is intensifying its strategic use of football as a platform for sales and marketing, and for the new season has secured perimeter advertising packages at various clubs playing in the German Bundesliga, Spain’s Primera División, the Italian Serie A and France’s Ligue 1.
The 2015/16 Bundesliga season has just commenced, and Falken Tyre will be visible upon perimeter advertising at Bayer 04 Leverkusen, 1899 Hoffenheim, FC Augsburg and SC Darmstadt 98 home games. The tyre maker also gains brand presence in the stadiums of Primera División teams FC Valencia and RCD Espanyol Barcelona, Serie A clubs AS Roma, FC Bologna and Torino FC, and Ligue 1 clubs Olympique Lyon and OGC Nice.
“With the placement of perimeter advertising in the Bundesliga, as well as in Spain, Italy and France, we are taking the logical next step in order to further expand the brand popularity of Falken on a national and international basis parallel to the motorsport platform and attract new target groups in the important growth markets for us in Europe,” commented Markus Bögner, Falken’s marketing director Europe.
Falken Tyre is already premium partner of FC Ingolstadt 04 and is actively involved with perimeter advertising at various clubs in the 1st and 2nd German Bundesliga.