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Falken going virtual racing in 24H Series Esports

Alongside its real-world motorsport efforts in the 2023 NLS championship, the Falken racing programme is about to step up a gear following its acceptance into the 2023/24 24H Series Esports championship. Falken sim racers finished fourth overall when participating in a ‘pre-qualifying’ session for the championshi, clearing the official Falken’s Esports team to field a GT3 car in the six-round online racing series, which gets underway with the virtual Spa Francorchamps on 1 October.

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40 years of Falken tyres

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The Falken tyre brand celebrates its 40th anniversary this year and Falken Tyre Europe has marked the milestone at an event not far from its headquarters in Offenbach am Main, Germany. For the company, the anniversary is also an opportunity to look back on the past four decades.

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  1. Falken Tyre Europe appoints Feldmann COO
  2. Falken Tyre becomes Liverpool FC partner
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  4. Falken Tyre Europe to hike continental prices 9% in May
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Relive the Nürburgring 24h Race with Falken

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Armchair racers can experience the thrills of competing at this year’s Nürburgring 24h Race thanks to Falken Tyre and a new video on the brand’s YouTube channel. In ‘A Monument to the Art of Racing’, Falken distils hours of action into less than three minutes.

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Falken targets UHP market with latest all-season tyre

A new tyre has joined the Falken Euroall Season line-up, and Falken Tyre Europe tells us that this product is “designed specifically for high-performance vehicles,” with development focusing on “good all-round winter performance.” The Falken Euroall Season AS220 Pro is available in a range of 46 dimensions.

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  1. Coreseal: Falken introduces self-sealing all-season tyres
  2. Sumitomo Rubber Industries temporarily shuts South Africa tyre plant
  3. Falken launches tenth fuel card promotion in continental markets
  4. Falken manufacturer SRI debuting Active Tread next year
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Falken Tyre Europe appoints Feldmann COO

Bettina Feldmann has left Goodyear Germany to take on a new role at Falken Tyre Europe. The Japanese manufacturer has appointed Feldmann chief operations officer of its European business, succeeding Markus Bögner in this position. Bögner remains with the company as managing director, president and chief sales officer of Falken Tyre Europe GmbH.

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  1. Falken restructures European management team
  2. Falken presenting partner to this year’s Audi Nines
  3. Handball: Falken sponsoring Euro 2022
  4. Falken presenting e.Ziex at Tire Cologne
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Falken backs ‘Orange Day’

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From 25 November Falken Tyre Europe GmbH is participating in raising awareness for “Orange Day”, the internationally-recognized 16-day campaign “for the elimination of violence against women and girls” that runs until 10 December. To give “Orange Day” visibility at Falken’s Offenbach City Tower headquarters in Germany, the usual evening lighting in the foyer will be switched off from 5pm to 10pm. In its place, energy-saving LED lights will illuminate the space in orange.

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Falken restructures European management team

In response to growth in recent years, Falken Tyre Europe GmbH has added a further tier to its management. As part of this restructuring, Andreas Giese and Mario Pannwitz join Keiichi Miyamoto in the Falken Tyre Europe executive team. Falken will add “additional key positions” to the management tier over the medium term.

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Falken releases truck & bus tyre technical guide

In response to the increased pressure to reduce costs in the transport industry, Falken has created a comprehensive ‘Technical Support – Commercial Tyre Guide’ for truck and bus operators. Available now via Falken’s B2B dealer shop, this new guide supports commercial customers make informed decisions to reduce operating costs.

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Falken releases e.Ziex teaser video

Falken has paid homage to its first aftermarket tyre for electric cars in a short video. The clip, just under a minute long, focuses on the Falken e.Ziex, which debuted at The Tire Cologne in May. Falken says the new tyre is “one of the best tyres in terms of energy efficiency ever developed and manufactured by the Sumitomo Rubber Group.”

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Falken presenting e.Ziex at Tire Cologne

Later this month, Falken Tyre Europe will display a range of more than twenty tyre models at The Tire Cologne. This array of products will include several newcomers, such as the Falken e.Ziex electric car tyre, Azenis FK520 UHP tyre and Eurowinter HS02 and HS02Pro winter tyres.

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Falken: Power generation tech measures tyre wear

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A joint project between Sumitomo Rubber Industries, parent company of Falken Tyre Europe, and Professor Hiroshi Tani of Japan’s Kansai University has resulted in the development of an innovative power generator for tyres. It generates electricity from the rotation of the tyre and uses this to power peripheral sensors installed within the tyre. In this way, the sensors can operate without the need for batteries.

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Falken Tyre Europe to hike continental prices 9% in May

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Falken

Falken Tyre Europe will increase the prices of its entire product portfolio by nine per cent on 1 May 2022. Falken states the increase reflects global rises in costs for raw materials, energy, and logistics. This price rise does not affect UK Falken customers, where the brand is distributed exclusively by Micheldever Tyre Services. Like Falken, MTS is owned by Sumitomo Rubber Industries. A Falken spokesperson told Tyrepress that MTS would inform its customers of any price rise affecting the UK.

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  4. Handball: Falken sponsoring Euro 2022
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Handball: Falken sponsoring Euro 2022

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Falken Tyres has formed a new partnership with the European Handball Federation. As part of the deal – brokered by Infront – it will benefit from a tailor-made partner package for the 15th edition of the EURO tournament, which is scheduled to take place in Hungary and Slovakia between 13 and 30 January 2022.

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  1. Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
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Germany: Falken further expands distribution presence

Falken Tyre Europe has further expanded its warehousing in Germany by becoming an anchor tenant of tyre wholesaler Tyroo GmbH. Located near the centre of Germany, the Tyreoo site in Neuhof enables Falken to continue developing its retail strategy, expand its customer base amongst car dealers and increase its presence in the German market.

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Falken tyres OE on Audi A3

In July, Falken Tyre Europe announced that its Falken Ziex ZE310A Ecorun was an original equipment tyre for the Audi A3 TFSI e hybrid. This supply agreement has now been extended to other Audi A3 models. Falken is shipping Ziex ZE310 Ecorun tyres in size 205/55R16 91V to the Audi plant in Ingolstadt, Germany. All such tyres will bear the AO – Audi Original – mark on the sidewall.

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