With the 2019/20 season’s Premier League back underway, runaway leaders Liverpool FC’s team bus is primed to roll on official tyre sponsor, Falken rubber. The manufacturer’s RI151 pattern is fitted by Protyre and supplied in the UK by Micheldever Tyre Services.
The Falken tyre brand is extending its commitment to top class European football, and for the current season has commenced new partnerships with clubs in Germany, Spain, the Netherlands and Sweden in addition to its existing engagements.
Official Global Tyre Partner to Liverpool Football Club, Falken Tyres, has launched a new global campaign featuring LFC first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez. The players help bring to life its global strapline ‘On The Pulse’ through the making of a unique music track.
Falken Tyre will launch three new tyre models for three distinct applications from its stand (Hall 7, Area A) at The Tire Cologne (29 May – 1 June). The new tyres are the Euroall Season AS210 car tyre, the Euroall Season VAN11 for light trucks and vans, and the Wildpeak M/T01 4×4 tyre for off-road use.
Falken’s status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.
Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.
In addition to becoming a Liverpool FC partner, this season the Falken tyre brand is boosting its football sponsorship activities across Europe. As well as supporting further clubs in the German Bundesliga and first-division teams in Spain, France, Poland and Italy, it is also moving into sponsorship in the Netherlands for the first time.
Liverpool FC has a new global partner and official tyre partner. Following the end of its arrangement with Maxxis, which began in 2009 and concluded at the end of the 2016/17 season, the club has entered into a multi-year collaboration with Falken Tyre.
A renewal of Maxxis’ sponsorship contract with Liverpool FC reconfirms “both parties’ belief in their dynamic pairing,” the tyre maker states. The new commercial deal, which continues the six year old partnership with the football club, runs until the end of the 2016/17 season and ensures that Maxxis will continue to be highly visible pitchside at Anfield stadium.
21 Maxxis dealers and their children attended an exclusive event held at the Liverpool FC Academy in July as part of the Maxxis reward programme. The manufacturer said the event was arranged to thank the Maxxis dealers that achieved agreed sales volumes between April and July. Maxxis is the official tyre partner of Liverpool FC.