Michelin tops Tyrepress UK social media ranking 2019

Tyre brands are becoming increasingly social media savvy

Not only did the @MichelinTyre-based chart see Bibendum plant its flag at the top of the tree, it also shows that the French tyre manufacturer is extending its lead. According to the 2019 data, Michelin’s overall score of 86.5 is now 7.5 points clear of second place as opposed to 6.5 points last year. It is also worth mentioning that Michelin demonstrates the best parity between the Klear and RightRelevance social metrics as well as the smallest gap between its primary and secondary RightRelevance sub-topics. In addition, with 84 points, Michelin achieved the highest score on the “Tire Industry” RightRelevance sub-topic (see below for details on how we calculated our score and what these terms mean).

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