Dunlop launches ‘Ultimate Road Trip’ social campaign for RoadSmart III: video
Dunlop is supporting the launch of its new RoadSmart III tyre with a new social media campaign, #DunlopRoadtrip. The campaign gives riders the opportunity to share videos and images of their ‘Ultimate Road Trip’ across the summer, with each month’s top three winning a set of RoadSmart III tyres. The pan-European competition will be fronted by 23-time TT winner John McGuinness – see below for his roadtrip video – and will take place on the official Dunlop Moto Facebook and Twitter pages.