New social media channels launched for Lassa
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
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Dunlop launches BTCC overtakers league with #ForeverForward social media hashtag
Dunlop will leverage the widespread popularity of the Dunlop MSA British Touring Car Championship to push interaction with its social media channels further in 2015. The tyre supplier and official sponsor has launched a new overtaking league table that will focus on battles throughout the field, fightbacks from adversity and the determination of the best drivers in bumper-to-bumper combat.
Cooper Tire Europe extends Arsenal association with #MatchReady competition
Cooper, the first ‘Official Tyre of Arsenal Football Club’ has launched a new competition asking fans of the club to share their pre-match rituals. The tyre brand is using the hashtag #MatchReady to engage fans on social media, with three Arsenal stars taking part in the campaign-launching fan film (see below). Cooper is asking players and fans across Europe to share their #MatchReady rituals on Twitter, with the chance to win two tickets to see Arsenal v Swansea in the Premier League, hosted by former midfielder and ‘Romford Pelé’, Ray Parlour.
Goodyear launches ‘My Feel Good Place’ social media campaign
Goodyear launched a new social media campaign to back up its “Made to Feel Good” slogan. The “My Feel Good Place” campaign is being run through Instagram, collecting images of people’s favourite spots from around the world and automatically generating an interactive map. Goodyear states that the initiative represents an expansion of its mission statement; the manufacturer wants to expand the meaning of its slogan from “giving people the experience of a comfortable journey to the experience of that next inspiring, familiar or even life-changing destination.” Instagram users can submit pictures to the platform tagging a photo with #MyFeelGoodPlace. Their shot may then be eligible to win a few prizes, including a grand prize of two Goodyear-sponsored around the world airline tickets.
IAAF to discuss legislation, internet parts and social media misuse
The Independent Automotive Aftermarket Federation (IAAF) has announced that its latest breakfast network meeting will address key legislation, internet parts and social media misuse for employers in the automotive aftermarket. Taking place at Valeo Service UK, Redditch, on Tuesday 21 April, the event will welcome a representative from Capita, a leading FTSE business and provider of business process management solutions.
Toyo AC Milan sponsorship promoted in new video
Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video. The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.
Cooper tops global social media ranking
Cooper Tire is the world’s leading tyre company in terms of global social media influence, according to research conducted by Tyres & Accessories. Meanwhile the 2014 rankings also show that Michelin went up one place and held off Continental to top our UK chart. There has been significant change in both cases as well as a strengthening in the online presence of mid-range brands, something we also found in our online brand equity research (see separate article).
NTDA appoints new membership administrator
The NTDA has appointed Natasha Pullinger as its new membership administrator. According to the association, Pullinger’s key responsibility will be to support the development of the NTDA by providing day-to-day administrative functions and providing a point of contact and liaison between the NTDA, its members, other tyre industry bodies and key industry stakeholders. She will also provide support to NTDA committees and other industry meetings and engage in the association’s marketing and PR activities.
Tyre Safety Month 2014 launches
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.
Facebook debut for Yokohama Rubber
Yokohama Rubber has established a new official Facebook page as part of its efforts to strengthen information sharing via social networking services. The page – http://www.facebook.com/YokohamaRubber – began operating on 2 June and provides information in Japanese and, when reporting information of potential interest to international readers, in English. The company has also boosted its domestic market social media presence with the creation of an official Yokohama channel with Japan’s leading video hosting service, niconico. This page – http://ch.nicovideo.jp/yokohamarubber – exclusively features Japanese language material.
Maxxis adds to design team
Maxxis International has announced the appointment of Neil Catchpole as its new graphic designer. He is expected to help strengthen Maxxis’ brand profile through print and digital design material, as well as help increase brand awareness on its social media platforms by producing artwork that defines and promotes Maxxis.
Maxxis’ new marketing and digital coordinator
Maxxis has announced the appointment of Channi Jethwa as its marketing and digital coordinator. She becomes the second addition to Maxxis’ digital team in ten months, demonstrating the tyre maker’s success in this area over the past year.
Media prize for Bridgestone tyre launch event
Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.
1 in 14 motorists admit to taking ‘selfies’ while driving
Confused.com research shows that 1 in 14 motorists (7 per cent) admit to having taken a photograph while driving, and 4 per cent also use the social media app of the moment – Snapchat – to send photos to friends while at the wheel. The price comparison website also discovered that in a recent 30-day […]
Bridgestone engaging with Harriers’ support via social networks
Bridgestone is promoting its social network activity through its partnership with the Skrill Conference Premier’s Kidderminster Harriers Football Club. The manufacturer is encouraging supporters to post pictures of themselves en-route to the team’s FA Cup fourth round fixture at Premier League Sunderland’s Stadium of Light via the company’s official Twitter and Facebook social networking channels. […]
