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You are here: Home1 / social media

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Dunlop extends BTCC event package

Motorsport, UK News

Dunlop describes fan interaction as key in its support of the MSA British Touring Car Championship and Dunlop, confirming an extended on-event package.

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Related news:

  1. Dunlop launches BTCC overtakers league with #ForeverForward social media hashtag
  2. Rob Austin to blog on BTCC for HiQ
  3. Yuasa sponsors Honda Racing BTCC team
  4. 24 challenges in 24 hours for Falken
24th March 2016/by Andrew

BFGoodrich ‘Good Project’ marks new website launch

Motorsport, Product News

To mark the launch of its new website, BFGoodrich has launched “BFGoodrich Good Project”. The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.

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Related news:

  1. Servicesure revamps website as garages join at ‘record rate’
  2. HiQ to switch to “nearly all” online promotion
  3. Bridgestone launches ‘I’ve Been Everywhere’ social media campaign
  4. Bridgestone’s ‘Everywhere’ campaign site exceeds 1,000,000 visits
16th March 2016/by Andrew

Using social media to solve car crime

UK News

My Car Check – the consumer vehicle data provider – has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been stolen and abandoned.

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Related news:

  1. @sign of the times
  2. Goodyear announces RED Driving School partnership
  3. Tyre Safety Month 2014 launches
  4. Servicesure revamps website as garages join at ‘record rate’
19th October 2015/by Tyrepress Editors

Pirelli leading global social media tyre brand 2015

Company News, Market Info, Premium

2015 marks the fifth year Tyres & Accessories has tracked, ranked and analysed the social media performance of the leading tyre brands. Each year technology has evolved and the depth and breadth of our coverage has grown with it. This year the headline news is that there is a new global winner. Meanwhile, less has […]

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Related news:

  1. @sign of the times
  2. Cooper tops global social media ranking
  3. Michelin takes global social media double
  4. Michelin tops 2020 UK social media ranking, Davanti enters top 10
18th September 2015/by Tyrepress Editors

New social media channels launched for Lassa

Company News

Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
21st August 2015/by Andrew

Dunlop launches BTCC overtakers league with #ForeverForward social media hashtag

Motorsport, Premium

Dunlop will leverage the widespread popularity of the Dunlop MSA British Touring Car Championship to push interaction with its social media channels further in 2015. The tyre supplier and official sponsor has launched a new overtaking league table that will focus on battles throughout the field, fightbacks from adversity and the determination of the best drivers in bumper-to-bumper combat.

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Related news:

  1. Dunlop celebrates 125 years in competitive sport with ‘one of most successful’ seasons
  2. Dunlop, HiQ continue BTCC sponsorships as 2014 season launches
  3. Dunlop, Honda pit Isle of Man TT legend against double BTCC champion: video
  4. Cooper regains global tyre social media crown
2nd April 2015/by Andrew

Cooper Tire Europe extends Arsenal association with #MatchReady competition

Premium, UK News

Cooper, the first ‘Official Tyre of Arsenal Football Club’ has launched a new competition asking fans of the club to share their pre-match rituals. The tyre brand is using the hashtag #MatchReady to engage fans on social media, with three Arsenal stars taking part in the campaign-launching fan film (see below). Cooper is asking players and fans across Europe to share their #MatchReady rituals on Twitter, with the chance to win two tickets to see Arsenal v Swansea in the Premier League, hosted by former midfielder and ‘Romford Pelé’, Ray Parlour.

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Related news:

  1. Cooper regains global tyre social media crown
  2. @sign of the times
  3. Tyre Safety Month 2014 launches
  4. Cooper increases football alliance as Avon becomes Everton’s Official Tyre
2nd April 2015/by Andrew

Goodyear launches ‘My Feel Good Place’ social media campaign

Company News

Goodyear launched a new social media campaign to back up its “Made to Feel Good” slogan. The “My Feel Good Place” campaign is being run through Instagram, collecting images of people’s favourite spots from around the world and automatically generating an interactive map. Goodyear states that the initiative represents an expansion of its mission statement; the manufacturer wants to expand the meaning of its slogan from “giving people the experience of a comfortable journey to the experience of that next inspiring, familiar or even life-changing destination.” Instagram users can submit pictures to the platform tagging a photo with #MyFeelGoodPlace. Their shot may then be eligible to win a few prizes, including a grand prize of two Goodyear-sponsored around the world airline tickets.

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Related news:

  1. New social media channels launched for Lassa
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Michelin Americas Releases Latest Addition to X ONE Range
  4. Maxxis to boost social networking
18th March 2015/1 Comment/by Andrew

IAAF to discuss legislation, internet parts and social media misuse

UK News

The Independent Automotive Aftermarket Federation (IAAF) has announced that its latest breakfast network meeting will address key legislation, internet parts and social media misuse for employers in the automotive aftermarket. Taking place at Valeo Service UK, Redditch, on Tuesday 21 April, the event will welcome a representative from Capita, a leading FTSE business and provider of business process management solutions.

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Related news:

  1. IAAF conference ‘a great success’
  2. IAAF Questions Need for MOT test Change
  3. Wendy Williamson appointed to FIGIEFA board
  4. IAAF launches network meetings
11th March 2015/by Andrew

Toyo AC Milan sponsorship promoted in new video

Company News, International News

Toyo’s premium sponsorship of AC Milan has been supported by a new promotional video. The “Forza Milan by Toyo Tires” video, which also carries the social media-ready hashtag #weareacmilan, has the concept of connecting football fans around the world with a transcontinental game of keepy-uppy.

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Related news:

  1. Toyo kicks off as AC Milan sponsor
  2. Toyo Tires becomes AC Milan premium sponsor
  3. A.C. Milan players dribble from the rooftops with Toyo Tire
  4. Toyo supporting Bundesliga team Fortuna Duesseldorf till 2022
20th February 2015/by Andrew

Cooper tops global social media ranking

Company News, Premium

Cooper Tire is the world’s leading tyre company in terms of global social media influence, according to research conducted by Tyres & Accessories. Meanwhile the 2014 rankings also show that Michelin went up one place and held off Continental to top our UK chart. There has been significant change in both cases as well as a strengthening in the online presence of mid-range brands, something we also found in our online brand equity research (see separate article).

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Related news:

  1. Michelin takes global social media double
  2. @sign of the times
  3. Pirelli leading global social media tyre brand 2015
  4. Michelin tops UK social media ranking
2nd October 2014/by Tyrepress Editors

NTDA appoints new membership administrator

Career Tracks

The NTDA has appointed Natasha Pullinger as its new membership administrator. According to the association, Pullinger’s key responsibility will be to support the development of the NTDA by providing day-to-day administrative functions and providing a point of contact and liaison between the NTDA, its members, other tyre industry bodies and key industry stakeholders. She will also provide support to NTDA committees and other industry meetings and engage in the association’s marketing and PR activities.

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Related news:

  1. Infinity Tyres sponsors England cricket at Lord’s
  2. NTDA life member Gwyn Jenkins dies
  3. NTDA Tyre Industry Awards 2017 open for entries
  4. Michelin Auto Professional dealers complete new Licensed Retail Tyre Technician course
16th September 2014/by Tyrepress Editors

Tyre Safety Month 2014 launches

Premium, UK News
Tyre Safety Month campaign poster October 2014

The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.

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Related news:

  1. @sign of the times
  2. TyreSafe’s relaunches award-winning Tyre Safety Companion app
  3. Tyresafe Awards 2020 winners announced
  4. TyreSafe reinforces message at Tyre Safety Month conclusion
5th August 2014/by Andrew

Facebook debut for Yokohama Rubber

International News

Yokohama Rubber has established a new official Facebook page as part of its efforts to strengthen information sharing via social networking services. The page – http://www.facebook.com/YokohamaRubber – began operating on 2 June and provides information in Japanese and, when reporting information of potential interest to international readers, in English. The company has also boosted its domestic market social media presence with the creation of an official Yokohama channel with Japan’s leading video hosting service, niconico. This page – http://ch.nicovideo.jp/yokohamarubber – exclusively features Japanese language material.

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Related news:

  1. Yokohama commences countdown to centenary anniversary
  2. Media prize for Bridgestone tyre launch event
  3. Cooper regains global tyre social media crown
  4. Yokohama offers US dealers Rallio social media tool
4th June 2014/by Tyrepress Editors

Maxxis adds to design team

Career Tracks
Maxxis graphic designer Neil Catchpole

Maxxis International has announced the appointment of Neil Catchpole as its new graphic designer. He is expected to help strengthen Maxxis’ brand profile through print and digital design material, as well as help increase brand awareness on its social media platforms by producing artwork that defines and promotes Maxxis.

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Related news:

  1. Maxxis’ new marketing and digital coordinator
  2. Federal Tires Presents YouTube Portal to Online Advertising
  3. Maxxis adds marketing communications coordinator to team
  4. Wheelwright displays new products, demonstrates website
28th April 2014/by Andrew
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