Those with a presence on Facebook are being given the chance to leave their virtual world behind for a few days and enjoy the live action of the 2010 FIFA World Cup South Africa. Official World Cup sponsor Continental AG has launched an interactive online game that gives football fans from around the world the opportunity to win prizes associated with the much anticipated event, and all one needs to participate is to be registered with the popular social media platform.
Michelin Americas Truck Tyre – also known by the acronym ‘MATT’ – is celebrating the tenth year of the X One wide single truck tyre in its market area, and the company is gearing up for a second decade through the introduction of its most fuel-efficient tyre to date, the X One XDA Energy tyre. Michelin makes this claim following independent testing that showed the tyre to facilitate more than seven per cent better fuel efficiency that its competitors’ most fuel-efficient tyres.
Kumho Tire USA says it will increase marketing efforts on major social networking sites such as Facebook, Twitter and YouTube to reach current and future Kumho enthusiasts. The Kumho Tire page on Facebook allows fans to get updates on upcoming new products, insights on Kumho's motorsports activities and drivers, and exclusive access to contests and giveaways. "Many of our loyal fans are already active users of Facebook and other social media sites so it was just a natural extension for Kumho to join and be a member of this thriving community," commented Rick Brennan, Kumho's vice president of Marketing.
Federal Tires has debuted a new series of videos on YouTube. The Taiwanese manufacturer hopes to utilise what it calls “the social media communication approach” as a premier platform for the distribution of its “high quality footage of events in all forms of motorsports.” This is the beginning of a new marketing strategy for Federal in 2010, in which it seeks to increase its “presence in an increasingly competitive and crowded web space”. The tyre-maker says it will encourage visitors to interact with the brand either through submitting ideas to suggest product improvements, or spreading the word about Federal virally using self-generated content.
Cooper Tire has announced today that it has named two agencies to manage its North American advertising and public relations efforts following a comprehensive national agency search and review. MARC USA from Pittsburgh, Pennsylvania will handle Cooper Tire's advertising account, while The Zimmerman Agency from Tallahassee, Florida will direct the public relations and social media efforts for the company.
The mid-June US market launch of Michelin’s Energy Saver A/S passenger car tyre range will not only be supported by traditional media campaigns – in order to take a more aggressive digital and social media communications approach, the manufacturer is launching its first Facebook application: Michelin Life Balance.
“Michelin Life Balance allows us to digitally interact with consumers by providing them an opportunity to express who they are,” said Jennifer Smith, digital communications manager at Michelin North America.