On 6 June Continental announced that it will prohibit the use of WhatsApp and Snapchat on company-owned mobile phones due to GDPR compliance concerns. The measure applies to all of Continental’s global locations and affects more than 36,000 mobile phones.
In a preview of what may come in the 2018 Tyres & Accessories social media ranking, Falken Tyres UK has come eighth in an updated version of the 2017 table. Due to the fact that @FalkenTyreUK is a new handle and didn’t show up when we were conducting searches earlier this year, Falken UK’s data has only just come to light.
But before any further details, a little context: Unlike our global ranking, the UK ranking covers the top 15 brands. The reason? A greater number of tyre brands are active in the UK social media space than on the global level, something that could suggest the UK is something of a thought leader when it comes to tyre sector social marketing. But that’s not to say that the UK tyre brand’s social branding performance is in anyway second-rate compared wi
In something of a coup for the French manufacturer, Michelin has regained both the global and UK crowns in Tyres & Accessories’ annual report on social media influence. Meanwhile, India’s largest tyremaker, MRF Tyres, will have surprised many by rising six places into third place on the global table.
Yokohama will mark its centenary with a social media-led promotional campaign. Counting down the 100 days until 13 October, Yokohama will give its followers the opportunity to win a selection of branded goods, Chelsea FC merchandise and Chelsea FC tickets.
Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.
Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including – but not limited to – Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.
Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
Maxxis has appointed Rachel Franklin as its new marketing communications coordinator. Franklin will be responsible for strengthening Maxxis’ brand awareness in the UK, as well as increasing engagement with consumers through its digital channels, including social media. According to the company, the appointment means Maxxis will have increased resource to make sure it continues effectively engaging with its fans through a variety of channels.
Dunlop is supporting the launch of its new RoadSmart III tyre with a new social media campaign, #DunlopRoadtrip. The campaign gives riders the opportunity to share videos and images of their ‘Ultimate Road Trip’ across the summer, with each month’s top three winning a set of RoadSmart III tyres. The pan-European competition will be fronted by 23-time TT winner John McGuinness – see below for his roadtrip video – and will take place on the official Dunlop Moto Facebook and Twitter pages.
Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.
To mark the launch of its new website, BFGoodrich has launched “BFGoodrich Good Project”. The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.
My Car Check – the consumer vehicle data provider – has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been stolen and abandoned.
2015 marks the fifth year Tyres & Accessories has tracked, ranked and analysed the social media performance of the leading tyre brands. Each year technology has evolved and the depth and breadth of our coverage has grown with it. This year the headline news is that there is a new global winner. Meanwhile, less has […]