Tyre brands Nitto, Michelin and Pirelli lead in social media research
Under the title "Study Social Media Performance Tires 2022", Research Tools and VICO Research & Consulting examined the performance of 100 tyre brands on Facebook, Instagram, Twitter and YouTube (Photo: Tracy Le Blanc; Pexels)
In its own words, Research Tools, based in based Esslingen am Neckar near Stuttgart, specializes in marketing analysis/market research. The company recently examined the performance of 100 tyre brands on the leading social media platforms Facebook, Instagram, Twitter and YouTube in cooperation with VICO Research & Consulting. The study covers the period from 2 June 2021 to 1 June 2022.
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