Tag: e-commerce
What Car?’s new TV ad
What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers. The advert - which debuts on 30 December - is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
EC rates Fiege alongside Bosch and Bridgestone for second straight year
Startup Europe Partnership (SEP), an initiative by the European Commission, has distinguished Fiege as an Open Innovation Challenger. Having first achieved this standard a year ago, Fiege is being distinguished for the second time in a row. The annual ranking also includes multinationals like Google, Nestlé and Bridgestone. Next to Fiege, a further three German enterprises were distinguished: Bosch, Daimler, and SAP.
PCL helps distributors restock
Busy distributors with frequent orders of tyre inflation and compressed air products have given PCL’s new online portal the seal of approval. The easy to navigate system at www.pcl-online.com allows distributors to log in to their account and place bulk and one-off orders for next day delivery, removing the need for lengthy, time-consuming emails listing each item by part number.
Goodyear starts direct online tyre retail in Europe
Goodyear has launched a direct to consumer online tyre retail solution in the European market. The roll-out begins with a pilot project in Germany. The direct-to-consumer approach is said to be in addition to existing distribution channels. Based at goodyear.com/shop, the site aims to “seamlessly plan the purchase from choosing the right tyre to assembling with a local trading partner”.
New European Tyre Label set for May 2021 introduction
Seven years after the initial introduction of the European Tyre Label, the European Parliament and the Council of the European Union have decided on the next phase of the European Tyre Label, which is set to be introduced on 1 May 2021. Article 14 of the agreement requires a review of the regulation by June 2025.
Halfords buys Tyres on the Drive for £746,000
In October Halfords Group bought troubled online tyre retailer Tyres on the Drive for £746,000, but the company had previously valued the business at as much as £150 million.
Tirescanner.com live in 42 US states, multi-million dollar funding close
Less than a year after Tirescanner.com was founded, at the start of November, the business reported that it is live in Florida. This means Tirescanner already covers 1200 postcodes codes, matching consumers with products from a range of hundreds of thousands of tyres and – crucially – connecting them with “the best local retailers”. At the moment this works on a next day install, but the plan is to take this to a same-day level. And more states are said to be coming fast. We’re used to pretty rapid progress when it comes to dotcom start-ups, but such fast growth is more understandable when you consider that Tirescanner is driven by Blackcircles.com founder Mike Welch. Tyres & Accessories recently caught up with Welch in order to find out how the company plans to continue and sustain this growth.
Motokiki enters administration
Lydia Limited, the company behind tyre price comparison site Motokiki, called in the administrators on 24 October 2019. Simon Girling and Chris Marsden of BDO LLP were appointed Joint Administrators on the same day. Tyres & Accessories understands that the administrators are seeking to sell the technology assets of the company and is seeking offers before a Friday 15 November 2019 deadline.
Strong online presence is vital, but role of dealership remains key – NFDA
The National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers across the UK, has announced the findings of consumer vehicle purchasing patterns in the UK.
Michelin most searched tyre brand on Google in Europe
Michelin is the most search tyre brand on Google in Europe, according to price comparison site Rezulteo. Rezulteo studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from 1 August 2018 to 31 July 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account.
Strong online presence is vital in car retail
The National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers across the UK, has announced the findings of consumer vehicle purchasing patterns in the UK.
AutoAdvisor.co.uk teams up with Tech4Techs
New car repair comparison site www.AutoAdvisor.co.uk has partnered with technical data provider site Tech4Techs to provide garages with discounted technical data support.
etyres.co.uk acquired by Colewood Group
The Colewood Group has acquired the online domain name www.etyres.co.uk following the business ceasing trading recently. Etyres.co.uk has since been re-launched with a brand new website on the 30 September 2019.
The top 8 tyre comparison sites compared
We are all familiar with the likes of MoneySuperMarket, CompareTheMarket and Confused.com. Beginning with financial and insurance products, these sites set out to give consumers more choice and the ability to compare the prices. Owing to the fact that tyres are arguably more complex, the tyre industry has moved a bit slower when it comes to comparison. During the last year or so, however, tyre comparison has come of age. So, who are the main players, what are the differences and where did tyre comparison all begin?
Pirelli regains global social media crown
Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli. But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred. This marks the first time that any brand has achieved two 90-plus scores in any of our social media rankings since they began eight years ago in 2011.