e-commerce and online tyre business news
Worcestershire-based Dawson Tyre Service Limited has signed-up to Fitter-Force (incorporating e-jobsheet) to support its growth strategy. Adding to Dawson Tyre Service’s suite of CAM solutions, Fitter-Force is designed to enable the independent commercial tyre dealer to capitalize on the breakdown and tyre service opportunities they can be connected to via TiDaeX and e-jobsheet’s connections with tyre manufacturers and national breakdown services.
While the Tirebuyer.com name is not being phased out, across the Atlantic, Treadsy’s role as an online white-label solution for tyre retailers across North America is increasing as the solution seeks to maximise both the online presence and service offering of tyre retailers. The e-commerce tyre platform is already home to the US’s largest network of 18,000 tyre installation locations including mobile vans. Moving forward, the focus of the business will shift to “powering capabilities of others in tyre retailing”.
Recently, the authorities of Henan Province in China established a comprehensive cross-border e-commerce pilot zone in Jiaozuo City. Tyrepress China noted that as a local company in Jiaozuo, Aeolus would be guided to expand its cross-border e-commerce business.
Financial analysts have responded positively to the news of Bridgestone’s investment in Halfords Group’s Avayler Software-as-a-Service (SaaS). Their analysis also reveals further details of the current scale and future plans associated with the Avayler business.
Bridgestone has invested US$3 million dollars in buying a 5 per cent stake in Halfords Group Plc’s Avayler Software as a service (SaaS) business. The investment therefore values the two-year-old Avayler business at $60 million. Under the associated commercial agreement, which has an initial term of 15 years notwithstanding certain break clauses, Avayler will provide Bridgestone with access to Avayler’s in-garage and van software products as well as certain services to facilitate Bridgestone’s use of it. These include services relating to maintenance, development, implementation and support. The commercial agreement provides for the roll-out of Avayler’s products across Bridgestone’s retail and van operation in the USA.
ATS Euromaster has launched a web app that allows drivers to book mobile tyre work on their fleet vehicles in real-time. According to ATS Euromaster, it is the first publicly available app that provides this service and follows nine months of research and live trialling. ATS Euromaster expects the app will account for as much as 50 per cent of all of its mobile tyre fitting requests in future.
Anyline has introduced a new tyre sidewall scanner designed to interface with online tyre retail. The move is designed to help the tyre business catch up with other e-commerce sectors since the tyre sector is understood to have lagged behind due in part to lack of customer knowledge relating to tyres. Additionally, Anyline reports that the new system will help businesses quickly identify and track tyres for inventory management and warehousing.
eBay has launched a new “eBay Assured Fit” programme, promising consumers the right part for their vehicle, or their money back. The idea is that, by using eBay’s MyGarage feature, motorists can get the right part for their vehicle by simply entering their registration plate to see appropriate items with the eBay Assured Fit badging. If the part doesn’t fit as expected, the eBay initiative provides a 30-day money-back guarantee and a free shipping label, with a simple returns process.
Tyrepress.com and WhatTyre.com have become well-known online tyre information sources serving business-to-business and business-to-consumer audiences respectively. Both sites have witnessed their traffic grow significantly over the years, but last month’s performance set new records for online traffic.
Sgcarmart, purportedly Singapore’s car sales platform, has a new online marketplace, Sgcarmart e-Shop. Available as a new feature on the platform today, automotive suppliers and distributors can now list, price and sell their inventory of car tyres to consumers online.
During the last few years, tyremakers have repeatedly increased prices. The combination of pandemic-related complications, lower car production rates, higher shipping costs as well as higher raw material costs meant that was inevitable. More recently, the situation was compounded by unusually high rates of general inflation driven by increased energy costs that came as the result of war in Ukraine. However, shipping costs are now lower than they were and industry sources report that tyre manufacturers are beginning to change their previously one-way price movement policy. But is that reflected in sell-out pricing? Specifically, what about the stereotypically more price-drive online etail tyre business? Tyres & Accessories got in touch with Encircle Marketing, which specialises in the kind of market research that can answer those questions, in order to find out.
Anyline has appointed Petra Preining as its first chairperson of the board. Petra Preining will lead the board and ensure as an independent chairperson that Anyline pursues and builds on its strong, future-proof strategy to continue to grow the company.
In the last part of our series of analyses of the leading tyre websites in the UK, we turn our attention to the subject of tyre comparison web sites. The leading tyre comparison sites in the UK based on third-party traffic data for June 2023, found that Tyrereviews.com attracted by far the most page views. Congratulations to them for that! WhatTyre.com is second-place.
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ATS Euromaster
Tyre Industry Publications Ltd
Garage Hive
Sgcarmart
Rupixen; Unsplash
Anyline
Luke Chesser; Unsplash