Tag: e-commerce
Goodyear the top-selling premium tyre on Delticom’s sites
Delticom has named the top-selling tyres sold on its sites, according to a number of different criteria. The rankings are based on Europe-wide sales from Delticom's online B2B shops, such as Yourtyres.co.uk in the UK – across all brands and categories.
UK car drivers increasingly interested in all-season tyres
Evidence from a number of market research sources concurs – increasing numbers of motorists are choosing all-season tyres for their cars. The first indication came from GfK data, which compared the percentage growth of all-season tyre sales reported by its UK panelmarket (in terms of volume and value) in 2018 with seasonal tyre sales during 2019. Winter tyre sales volumes were down 1 per cent last year. During the same period, winter tyre values fell three times faster (down 3 per cent).
What Car?’s new TV ad
What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers. The advert - which debuts on 30 December - is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
EC rates Fiege alongside Bosch and Bridgestone for second straight year
Startup Europe Partnership (SEP), an initiative by the European Commission, has distinguished Fiege as an Open Innovation Challenger. Having first achieved this standard a year ago, Fiege is being distinguished for the second time in a row. The annual ranking also includes multinationals like Google, Nestlé and Bridgestone. Next to Fiege, a further three German enterprises were distinguished: Bosch, Daimler, and SAP.
PCL helps distributors restock
Busy distributors with frequent orders of tyre inflation and compressed air products have given PCL’s new online portal the seal of approval. The easy to navigate system at www.pcl-online.com allows distributors to log in to their account and place bulk and one-off orders for next day delivery, removing the need for lengthy, time-consuming emails listing each item by part number.
Goodyear starts direct online tyre retail in Europe
Goodyear has launched a direct to consumer online tyre retail solution in the European market. The roll-out begins with a pilot project in Germany. The direct-to-consumer approach is said to be in addition to existing distribution channels. Based at goodyear.com/shop, the site aims to “seamlessly plan the purchase from choosing the right tyre to assembling with a local trading partner”.
New European Tyre Label set for May 2021 introduction
Seven years after the initial introduction of the European Tyre Label, the European Parliament and the Council of the European Union have decided on the next phase of the European Tyre Label, which is set to be introduced on 1 May 2021. Article 14 of the agreement requires a review of the regulation by June 2025.
Halfords buys Tyres on the Drive for £746,000
In October Halfords Group bought troubled online tyre retailer Tyres on the Drive for £746,000, but the company had previously valued the business at as much as £150 million.
Tirescanner.com live in 42 US states, multi-million dollar funding close
Less than a year after Tirescanner.com was founded, at the start of November, the business reported that it is live in Florida. This means Tirescanner already covers 1200 postcodes codes, matching consumers with products from a range of hundreds of thousands of tyres and – crucially – connecting them with “the best local retailers”. At the moment this works on a next day install, but the plan is to take this to a same-day level. And more states are said to be coming fast. We’re used to pretty rapid progress when it comes to dotcom start-ups, but such fast growth is more understandable when you consider that Tirescanner is driven by Blackcircles.com founder Mike Welch. Tyres & Accessories recently caught up with Welch in order to find out how the company plans to continue and sustain this growth.
Motokiki enters administration
Lydia Limited, the company behind tyre price comparison site Motokiki, called in the administrators on 24 October 2019. Simon Girling and Chris Marsden of BDO LLP were appointed Joint Administrators on the same day. Tyres & Accessories understands that the administrators are seeking to sell the technology assets of the company and is seeking offers before a Friday 15 November 2019 deadline.
Strong online presence is vital, but role of dealership remains key – NFDA
The National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers across the UK, has announced the findings of consumer vehicle purchasing patterns in the UK.
Michelin most searched tyre brand on Google in Europe
Michelin is the most search tyre brand on Google in Europe, according to price comparison site Rezulteo. Rezulteo studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from 1 August 2018 to 31 July 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account.
Strong online presence is vital in car retail
The National Franchised Dealers Association (NFDA), which represents franchised car and commercial vehicle retailers across the UK, has announced the findings of consumer vehicle purchasing patterns in the UK.
AutoAdvisor.co.uk teams up with Tech4Techs
New car repair comparison site www.AutoAdvisor.co.uk has partnered with technical data provider site Tech4Techs to provide garages with discounted technical data support.