e-commerce and online tyre business news
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HamatonApollo Tyres opens Hyderabad Digital Innovation Centre
Apollo TyresApollo Tyres Ltd and the Telangana Government have agreed to open a Digital Innovation Centre in Hyderabad. The two parties signed a Memorandum of Understanding (MoU) to that effect after a meeting between the two parties during the World Economic Forum at Davos. The planned Hyderabad location is Apollo Tyres’s second Digital Innovation Centre. The first is in London.
ATU chooses Avayler software for German mobile tyre service
MobiviaFollowing earlier reports on 25 November 2022, Avayler, Halfords’ B2B software arm has confirmed that ATU has selected the Avayler mobile solution to support its new mobile servicing and tyre fitting division. Avayler Mobile will initially be rolled out in Munich as part of ATU’s “Mobile Workshop” pilot project, with further plans for expansion throughout Germany.
Avayler wins ATU contract in Germany
Halfords Group reports that its Avayler software is not only driving the group’s internal financial performance, but is also expanding into Europe as a product in its own right. Specifically, Halfords reports that Avayler has signed a contract to supply its services to well-known German autocentre chain ATU, which is part of the Mobivia group. According to Halfords, the roll-out is set to start in Germany through ATU’s mobile fleet.
Anyline launches tyre tread scanner smartphone app
AnylineAnyline has launched a tyre tread scanning mobile phone app that works “on any camera-enabled smartphone or mobile device”. The company expects the software solution to “revolutionize the automotive industry”. The product is being unveiled at the SEMA Show 2022 in Las Vegas.
MTS: investment in e-commerce solutions reaps rewards for tyre retailers
MTSMicheldever Tyre Services (MTS) reports that it is continuing to invest in e-commerce solutions that benefit their tyre retailer network, with its dedicated tyre selling website, TyreClick, providing a “key platform for online success”. MTS investments include development of the TyreClick site and investment in third-party expertise, such as Strategic Q, to help enhance Search Engine Optimisation (SEO).
Tyre brands Nitto, Michelin and Pirelli lead in social media research
Tracy Le Blanc; PexelsIn its own words, Research Tools, based in based Esslingen am Neckar near Stuttgart, specializes in marketing analysis/market research. The company recently examined the performance of 100 tyre brands on the leading social media platforms Facebook, Instagram, Twitter and YouTube in cooperation with VICO Research & Consulting. The study covers the period from 2 June 2021 to 1 June 2022.
The future is now: The role of cryptocurrency and blockchain technology in the tyre business
Glen Carstens-Peters; UnsplasTyres have always been a highly technological product, but the influence of technology in the distribution and retail parts of the business hasn’t always moved at the same pace. Recent years, however, have seen the role of Internet and e-commerce take-off. That progress was compounded during the last couple of years of pandemic-related lockdowns. Now, as workers at one of the UK’s leading tyre retail chains recently told us, online orders and bookings account for the lion’s share of business. Indeed, those particular staff members reported that online orders make up as much as 90 per cent of the business they deal with each working day. With that in mind, in October’s magazine, Tyres & Accessories takes a closer look at the Digital Tyre Business, which for the purposes of that feature includes the e-commerce, e-tail and stock management parts of the tyre business.
For more relating to the online tyre business, look out for the Digital Tyre Business feature in the October 2022 edition Tyres & Accessories magazine. Not a subscriber? No problem, click here to become one.
Rewarding success in the tyre business
In July, TyreSafe held its first post-lockdown in-person day conference and awards event. More recently the NTDA named the winners at its annual Tyre Industry Awards event. And our sister publication WhatTyre.com has also published names of the winners of its 2022 WhatTyre Tyre of the Year awards. What these three things have in common is that they all aim to give credit where credit is due. They all aim to reward success.
EDP e-jobsheet integration underway
CAMFollowing the agreement between Mobile IT Apps and French software company EDP, the integration of e-jobsheet via the TiDaeX platform into EDP’s TSC and affiliated software modules is well underway with testing anticipated by November 2022.
Tyre prices up 33% in two years, connected vehicle tech will help fleets – epyx research
epyxNew connected vehicle technology will help fleet improve tyre management after a 33 per cent increase in prices during the last two years, new research from epyx shows. Matt Waller, director of connected car at epyx’s parent company, Fleetcor, said that spiralling costs meant that both the monitoring of tyre performance in real time and prediction of future wear were becoming essential to controlling costs.
BitcoinRacing: Nankang Tyre Citycar Cup is a way to increase cryptocurrency take-up
BitcoinRacingBitcoinRacing was formed with the stated aim speeding up the adoption of Bitcoin as an everyday currency. Writing at the start of the year, company representatives explained that the plan is to achieve that end “by travelling 5000 miles across the UK in 2022 with an HGV transporter decorated in Bitcoin decals and entering four race cars into the Nankang City Car Cup…” That, they continued, will make the team a “mobile advertisement for Bitcoin”.
Tyrenet launches new tyre management portal
TyrenetTyrenet its pitched as the “’go to’ tyre emergency service” for many tyre dealers and fleets all over the UK and increasingly in Europe. In 2021, the introduction of Tyrenet’s on-line tyre ordering solution meant it could provide a service for the public as well as commercial fleets that didn’t have an account or contract with a local tyre dealer.
Prinx and JD.com enter EV tyre agreement
Prinx ChengshanPrinx Chengshan and leading Chinese e-commerce firm JD.com have reached a strategic cooperation agreement. The deal will see JD.com’s automotive department distribute Prinx brand electric vehicle tyres, a new product launched by Prinx Chengshan in 2022, amongst other things.
Garages embrace online parts supply to support growth
PartsInMotion.co.ukIndependent garages are embracing online parts supply in greater numbers as they look to access a wider range of available products from leading brands, according to one online automotive parts distributor. PartsInMotion.co.uk says that garages are “switching on” in greater numbers and accessing high quality parts online from distributors instead of, for example, going to the dealership. Demand for quality braking, clutch, steering and suspension as well as exhaust systems are said to be particularly high.
