Michelin Tire Care [strategy] launched

At the same time as the app launch, Serge Lafon, Michelin's executive vice president Truck Product Line – worldwide confirmed that the RFID technology that has been present in Michelin's X-InCity range since 2012 and was more recently introduced to the the Multi T trailer line, will be introduced across the Michelin truck range by the end of 2016

At the start of October in Paris Michelin launched Michelin Tire Care, a suite of connected software solutions designed to help hauliers get the most out of their tyres. The idea is that fleets get more performance (and therefore financial value) from their tyre purchases as they use the mobile/tablet-based software, and in doing so see the benefit of premium and especially Michelin truck tyre products. While software is clearly at the heart of this latest announcement, Tyres & Accessories considers whether we should be using the term “strategy” instead.

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