Tag: twitter
Cooper regains global tyre social media crown
Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.
Servicesure revamps website as garages join at ‘record rate’
Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.
Nokian CEO ‘proud’ to come clean about tyre testing
Yesterday was “my worst day ever” Nokian CEO Ari Lehtoranta tweeted on 27 February 2016. The reason? The last Friday in February (the 26th) saw Finnish news reports suggesting Nokian had cheated in tyre tests for a decade translated and distributed around the world. This was followed by an official statement in which Nokian apologised for tyre test “mistakes” and began to outline what it was doing about it, while also reassuring customers and consumers that its products have always been safe.
Serena Williams confirmed for Pirelli Calendar
Tennis player Serena Williams has been named as one of the protagonists appearing in next year’s Pirelli Calendar. On 18 September Williams shared the news with her Twitter followers – “Guess what?? I am so happy to be part of the next #PirelliCalendar shot by @AnnieLeibovitz!! #thecal.”
New social media channels launched for Lassa
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
Goodyear Dunlop Tyres UK MD on proposed closure of Wolverhampton plant
Following Goodyear Dunlop Tyres UK’s proposal to close its Wolverhampton mixing and retreading facility, Tyrepress spoke to the managing director of Goodyear Dunlop UK, Erich Fric, who explained the business reasons for the decision. “We’ve taken the decision to put this proposal forward based on the economic environment, and in order to keep our companies competitive in the long term,” Fric said.
First Goodyear retread redundancies expected in October
Following the news of Goodyear’s planned closure of its Wolverhampton mixing and retreading operations, Express & Star journalist, Peter Madeley has quoted “a union spokesman” on Twitter, saying that the closure proposal was “out of the blue”.
Goodyear Dunlop Wolverhampton retread plant closure: history and reaction
The proposed closure of Goodyear Dunlop’s Wolverhampton retread plant will bring to an end 90 years of tyre production in the city. The factory was part of the first Goodyear factory outside USA, when the manufacturer first started producing new tyres in the city in response to post-World War One import tariffs designed to boost British industry. At its peak, the manufacturer’s operations in Wolverhampton were estimated to have provided more than 7,000 jobs, making it one of the most significant players in the local economy. This role diminished throughout the 2000s, as Wolverhampton job losses became a regular occurrence.
Dunlop launches BTCC overtakers league with #ForeverForward social media hashtag
Dunlop will leverage the widespread popularity of the Dunlop MSA British Touring Car Championship to push interaction with its social media channels further in 2015. The tyre supplier and official sponsor has launched a new overtaking league table that will focus on battles throughout the field, fightbacks from adversity and the determination of the best drivers in bumper-to-bumper combat.
Cooper Tire Europe extends Arsenal association with #MatchReady competition
Cooper, the first ‘Official Tyre of Arsenal Football Club’ has launched a new competition asking fans of the club to share their pre-match rituals. The tyre brand is using the hashtag #MatchReady to engage fans on social media, with three Arsenal stars taking part in the campaign-launching fan film (see below). Cooper is asking players and fans across Europe to share their #MatchReady rituals on Twitter, with the chance to win two tickets to see Arsenal v Swansea in the Premier League, hosted by former midfielder and ‘Romford Pelé’, Ray Parlour.
Tyre Safety Month 2014 launches
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.
Media prize for Bridgestone tyre launch event
Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.
Burst tyre leads to ‘toilet paper moment’ during Pirelli testing
Should Nico Rosberg speak of 3-ply, he may not be referring to tyre sidewall construction. During the testing of Pirelli’s 2014 F1 tyres at the Bahrain International Circuit, the German Mercedes AMG Petronas team driver experienced a tyre blowout on the straight at 320km/h. Despite a total absence of test information from Pirelli, Rosberg shared news of the mishap via a short-lived tweet.