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2020 tyre brand social media ranking: Where the numbers come from

Company News, International News

As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper regains global tyre social media crown
  4. Pirelli leading global social media tyre brand 2015
15th October 2020/by Chris

Cooper regains global tyre social media crown

Company News, International News, News, Premium

Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper tops global social media ranking
  4. Tyre Safety Month 2014 launches
23rd September 2016/by Tyrepress Editors

Dunlop leaps into the pole position in UK tyre social media ranking

Company News, UK News

Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including – but not limited to – Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.

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Related news:

  1. @sign of the times
  2. Cooper regains global tyre social media crown
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
23rd September 2016/by Tyrepress Editors

Servicesure revamps website as garages join at ‘record rate’

Company News, UK News

Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.

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Related news:

  1. New Tyre Bay Direct website
  2. Goodyear announces RED Driving School partnership
  3. Updated HiQ website goes live
  4. BFGoodrich ‘Good Project’ marks new website launch
18th May 2016/by Andrew

Nokian CEO ‘proud’ to come clean about tyre testing

Company News, International News, Product News

Yesterday was “my worst day ever” Nokian CEO Ari Lehtoranta tweeted on 27 February 2016. The reason? The last Friday in February (the 26th) saw Finnish news reports suggesting Nokian had cheated in tyre tests for a decade translated and distributed around the world. This was followed by an official statement in which Nokian apologised for tyre test “mistakes” and began to outline what it was doing about it, while also reassuring customers and consumers that its products have always been safe.

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Related news:

  1. Nokian: Several firms involved in tyre test manipulation
  2. When it comes to tyre testing, where’s the line?
  3. Honesty is the best policy
  4. Top tyre manufacturers deny involvement in tyre test manipulation
29th February 2016/by Tyrepress Editors

Serena Williams confirmed for Pirelli Calendar

International News

Tennis player Serena Williams has been named as one of the protagonists appearing in next year’s Pirelli Calendar. On 18 September Williams shared the news with her Twitter followers – “Guess what?? I am so happy to be part of the next #PirelliCalendar shot by @AnnieLeibovitz!! #thecal.”

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Related news:

  1. Yoko Ono snapped for 2016 Pirelli Calendar
  2. Pirelli Calendar 2016: First images released
  3. Pirelli in 100 Pictures’ exhibition opens
  4. Pirelli Calendar: Albert Watson working on 2019 edition
21st September 2015/by Tyrepress Editors

New social media channels launched for Lassa

Company News

Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
21st August 2015/by Andrew

Goodyear Dunlop Tyres UK MD on proposed closure of Wolverhampton plant

Career Tracks, Company News, Premium, Retreading, UK News

Following Goodyear Dunlop Tyres UK’s proposal to close its Wolverhampton mixing and retreading facility, Tyrepress spoke to the managing director of Goodyear Dunlop UK, Erich Fric, who explained the business reasons for the decision. “We’ve taken the decision to put this proposal forward based on the economic environment, and in order to keep our companies competitive in the long term,” Fric said.

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Related news:

  1. Goodyear Dunlop Wolverhampton retread plant closure: history and reaction
  2. First Goodyear retread redundancies expected in October
  3. Goodyear Dunlop to close Wolverhampton retread plant
  4. Goodyear Dunlop Tires Germany to relocate remaining Wittlich PCR production
3rd July 2015/by Andrew

First Goodyear retread redundancies expected in October

Company News, Retreading, UK News

Following the news of Goodyear’s planned closure of its Wolverhampton mixing and retreading operations, Express & Star journalist, Peter Madeley has quoted “a union spokesman” on Twitter, saying that the closure proposal was “out of the blue”.

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Related news:

  1. Goodyear Dunlop Wolverhampton retread plant closure: history and reaction
  2. Goodyear Dunlop Tyres UK MD on proposed closure of Wolverhampton plant
  3. Goodyear Dunlop to close Wolverhampton retread plant
  4. Goodyear Dunlop Tires Germany to relocate remaining Wittlich PCR production
25th June 2015/by Andrew

Goodyear Dunlop Wolverhampton retread plant closure: history and reaction

Company News, Premium, Retreading, UK News

The proposed closure of Goodyear Dunlop’s Wolverhampton retread plant will bring to an end 90 years of tyre production in the city. The factory was part of the first Goodyear factory outside USA, when the manufacturer first started producing new tyres in the city in response to post-World War One import tariffs designed to boost British industry. At its peak, the manufacturer’s operations in Wolverhampton were estimated to have provided more than 7,000 jobs, making it one of the most significant players in the local economy. This role diminished throughout the 2000s, as Wolverhampton job losses became a regular occurrence.

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Related news:

  1. Goodyear Dunlop Tyres UK MD on proposed closure of Wolverhampton plant
  2. First Goodyear retread redundancies expected in October
  3. Goodyear Dunlop to close Wolverhampton retread plant
  4. Goodyear Dunlop Tires Germany to relocate remaining Wittlich PCR production
25th June 2015/by Andrew

Dunlop launches BTCC overtakers league with #ForeverForward social media hashtag

Motorsport, Premium

Dunlop will leverage the widespread popularity of the Dunlop MSA British Touring Car Championship to push interaction with its social media channels further in 2015. The tyre supplier and official sponsor has launched a new overtaking league table that will focus on battles throughout the field, fightbacks from adversity and the determination of the best drivers in bumper-to-bumper combat.

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Related news:

  1. Dunlop celebrates 125 years in competitive sport with ‘one of most successful’ seasons
  2. Dunlop, HiQ continue BTCC sponsorships as 2014 season launches
  3. Dunlop, Honda pit Isle of Man TT legend against double BTCC champion: video
  4. Cooper regains global tyre social media crown
2nd April 2015/by Andrew

Cooper Tire Europe extends Arsenal association with #MatchReady competition

Premium, UK News

Cooper, the first ‘Official Tyre of Arsenal Football Club’ has launched a new competition asking fans of the club to share their pre-match rituals. The tyre brand is using the hashtag #MatchReady to engage fans on social media, with three Arsenal stars taking part in the campaign-launching fan film (see below). Cooper is asking players and fans across Europe to share their #MatchReady rituals on Twitter, with the chance to win two tickets to see Arsenal v Swansea in the Premier League, hosted by former midfielder and ‘Romford Pelé’, Ray Parlour.

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Related news:

  1. Cooper regains global tyre social media crown
  2. @sign of the times
  3. Tyre Safety Month 2014 launches
  4. Cooper increases football alliance as Avon becomes Everton’s Official Tyre
2nd April 2015/by Andrew

Tyre Safety Month 2014 launches

Premium, UK News
Tyre Safety Month campaign poster October 2014

The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.

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Related news:

  1. @sign of the times
  2. TyreSafe’s relaunches award-winning Tyre Safety Companion app
  3. Tyresafe Awards 2020 winners announced
  4. TyreSafe reinforces message at Tyre Safety Month conclusion
5th August 2014/by Andrew

Media prize for Bridgestone tyre launch event

Company News, International News

Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.

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Related news:

  1. Federal unveils new social media presence
  2. HiQ to switch to “nearly all” online promotion
  3. Cooper regains global tyre social media crown
  4. Servicesure revamps website as garages join at ‘record rate’
4th April 2014/by Tyrepress Editors

1 in 14 motorists admit to taking ‘selfies’ while driving

UK News

Confused.com research shows that 1 in 14 motorists (7 per cent) admit to having taken a photograph while driving, and 4 per cent also use the social media app of the moment – Snapchat – to send photos to friends while at the wheel. The price comparison website also discovered that in a recent 30-day […]

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Related news:

  1. Maxxis to boost social networking
  2. Tyre Safety Month 2014 launches
  3. Servicesure revamps website as garages join at ‘record rate’
  4. Dunlop leaps into the pole position in UK tyre social media ranking
20th March 2014/by Tyrepress Editors
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