Australian fast fit chain Kmart Tyre & Auto has turned its back on short-term price promotions in favour of a new “everyday low prices” marketing strategy. The company implemented the tagline ‘No sales’…’Just low tyre prices that stay low’ to promote this strategy online and in its print and radio advertising. The fast fit network, which encompasses more than 250 outlets, also intends to introduce Facebook and Twitter pages in the near future.
March is said to be the peak month for MoTs, and with this in mind Halfords Autocentres has produced viral film to promote its MOT offer to consumers via social media. In homage to the film Grease, ten Halfords team members perform their own unique interpretation of the film’s ‘Go Greased Lightning’ garage scene – complete with a classic American car and all-new lyrics.
More than 50 per cent of businesses in the tyre industry use social networks like Facebook and Twitter for business purposes, according to a poll conducted amongst trade visitors to Tyrepress.com. A full report on social network use in the tyre business has been published in the October edition of Tyres & Accessories for the past two years, and in this relatively short period of time we have seen growing competitiveness amongst the big-name manufacturers in particular.
Finding a job at Continental just became easier for people on the go – the tyre and automotive supplier has released an Apple-compatible career app, and it shares that an Android version is currently in development. Conti says the app can help potential employees “conveniently find a dream job with the international automotive supplier.”
The body representing Europe-based tyre producers, the European Tyre and Rubber Manufacturers Association, has launched its own Twitter account. The association will post news and updates to https://twitter.com/etrma.
Brembo has made a significant change to its aftermarket marketing adopting a new packaging concept. The packaging includes the faces of employees, marking a departure from the all-red box, which for more than ten years has been the face of Brembo in the Aftermarket. The message the company says it is trying to promote is that “Brembo believes in its products, and is not shy about saying so.”
Trelleborg is launching three apps aimed to help farming professionals and tyre specialists get the most out of their agricultural and forestry tyres. According to the company, Trelleborg’s new Tire Book and Tire iBrochure apps are specially designed for tyre and machinery dealers. In addition, there is the Trelleborg Load Calculator app, which is designed to calculate load per axle according to a tractor’s configuration. The latest version of this includes the ability to recommend the optimum pressure for the selected application.
The wait is over, the July edition of Tyres & Accessories is now accessible for online viewing. Containing our in-depth coverage of Reifen 2012 and a feature on Tyre Manufacturing machinery, reading this issue online requires just two thing: that you are a subscriber and that you click more below.
HiQ has launched a competition to find its 2012 Grid Girl. The winner will represent the brand and its partnership with Breast Cancer Care at the final round of Dunlop MSA British Touring Car Championship racing at Brands Hatch in October and act as its ambassador for ‘Pink October’; the yearly fundraising campaign for Breast Cancer Care. HiQ has targeted £100,000 as its fundraising milestone. Voting on the campaign will be stimulated through HiQ’s Facebook app, part of the brand’s vibrant social networking channels on Twitter and Facebook, where regular updates will also be posted. Nominations are open now, and a top 10 will be created after a period of voting, at which point a second phase of voting will begin, both online and through HiQ’s Facebook app.
MSA British Touring Car Championship (BTCC) title sponsor, Dunlop has announced that it will give away 80 tickets to each of the ten rounds of this year’s series. The tyre supplier is offering a pair of weekend tickets and paddock passes to 40 winners, while entrants will be entered automatically into a prize draw for one pair of VIP tickets per round, including TOCA hospitality and a grid walk. The competition will run on Dunlop’s Facebook page and will close a week prior to each respective race weekend.
With the Government’s Office of Budget Responsibility reporting that it has upped its UK growth forecast to 0.8 per cent this year, and with the statisticians no longer talking about the country being in technical recession, some may have expected the Chancellor of the Exchequer, George Osborne MP, to have addressed the continuing rise in fuel prices by freezing fuel duty increases. It didn’t happen. Much to the chagrin of fleet-based business this was despite recognizing that high oil prices are “a great concern across the world". Other highlights include plans to simplify small business taxation, reduce corporation tax and dispense with the 50 pence tax rate.
HiQ will move “nearly all” of its promotion of the HiQ fast fit network away from traditional newspapers, radio and trade press to more online exposure, the network’s Wolverhampton PR agency Connect has revealed. The move follows the revamp of HiQ’s website for a new look and engagement strategy. Social media streams will be important to the brand’s new marketing strategy, with its website introducing a multi-media blogging channel from the end of March.
Fast fit network HiQ has launched its new-look website, and it says the improved hiqonline.co.uk site offers more than just a pretty face. In addition to a number of tried and true features retained from the previous site, HiQ says the new site offers users a number of useful tools, including a tyre pressure reminder, ratings and reviews of local HiQ centres, information about the latest promotions as well as printable tyre guides. The site also features a section where customers can leave feedback about their local HiQ experience.
Starting today, Twitter users can keep up to date on the latest happenings at Yokohama Rubber. The Japanese company announced the opening of its official English language Twitter account on September 20 and said it will use it to “disseminate information on its various business activities globally.”
Preparations for the last two winters by many businesses and local authorities have been identified as inadequate for the severity of the weather in both seasons. Though current temperatures around the UK could easily lead to complacency, the likelihood of a third successive cold winter has led to Universal Tyres and Spares business development manager Clare Moss asking a question common to most tyre distributors around the country: what is the correct number of winter tyres to stock this year? Moss explains that Universal has upped its stockholding of winter rubber threefold, ordering 3,000 tyres across mid-range and budget segment brands.