HiQ Revs Up BTCC Giveaway
For those wanting to enjoy the full atmosphere of a sporting event, there is just no substitute to being there in person. British Touring Car Championship fans will therefore be thrilled to hear the HiQ fast fit network is offering them the chance to attend the series, courtesy of another exclusive giveaway. After launching Twitter and Facebook ticket competitions throughout the course of the season, HiQ is offering more opportunities for supporters to lap up Britain's premier motor racing series.
HiQ, the current BTCC Teams’ Championship sponsor, is offering pairs of tickets to random people who enter their weekly ‘vote and win’ polls on the www.hiqonline.co.uk website homepage. The current poll asks online visitors to vote on who they think will win this season’s BTCC drivers’ title, and lucky entrants picked at random will win pairs of tickets for a forthcoming race.
“We are constantly thinking of ways to reward the fans of the series and to say thank you for their fanaticism and support,” said HiQ marketing manager Geraldine McGovern. “HiQ has been deeply involved with the BTCC for three years now and the noise and colour they bring to each circuit never fails to astound us. Our new vote and win feature will allow more supporters to engage with us, and win some coveted prizes in the future. We hope they have a good time voting.”
In addition to regular ticket giveaways, HiQ says its ‘Champagne Moment’ awards have gone from strength to strength, giving fans the chance to vote for their favourite driver after each weekend of race action. And regular opportunities for HiQ fast fitters to go trackside and fit tyres for the stars of the grid with the Dunlop Motorsport team have also proven a big hit.
“Our sponsorship is reaping rewards and we will continue to activate it in as many novel, unique ways as possible,” McGovern concluded.