Should Nico Rosberg speak of 3-ply, he may not be referring to tyre sidewall construction. During the testing of Pirelli’s 2014 F1 tyres at the Bahrain International Circuit, the German Mercedes AMG Petronas team driver experienced a tyre blowout on the straight at 320km/h. Despite a total absence of test information from Pirelli, Rosberg shared news of the mishap via a short-lived tweet.
Goodyear has announced a new partnership with RED Driving School, through which the tyre manufacturer will disseminate safety information to learner drivers via a new website and social media campaigns. The new collaboration will run alongside Goodyear’s existing national driving academy initiative in UK schools.
No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.
Trelleborg has announced plans to launch three new apps at Agritechnica 2013, which is taking place from 10 to 16 November in Hannover, Germany. The new software will offer tools to help customers with Tyre Efficiency, Dealer Location and aTtraction. In addition the firm report that it is updating its existing apps – Load Calculator, Tyre Book and Tyre iBrochure.
The Lotus Festival will be staged at Brands Hatch later this month, and following its signing of an exclusive three-year deal with the Lotus on Track Racing Drivers’ Club (LoTRDC) last year Avon Tyres will supply its track-oriented, road legal ZZR to a host of Lotus competitors. As part of the deal Avon is supplying ZZRs to competitors across its burgeoning race championships, including the Lotus Elise Trophy and Lotus Cup Europe, as well as the Lotus Cup UK.
Delphi Product & Service Solutions is touring the UK with The Parts Alliance, launching an interactive, customer-facing initiative. The brakes supplier’s 12 week tour has been given the punning title ‘Take a Brake’, reflected in the tea/coffee break atmosphere of the tour’s stops, designed to get end-users interacting with representatives of the two companies, who will give their insights into the latest Delphi braking technologies. The tour also has a social media focus, with both companies making extensive use of their Twitter and Facebook pages to publicise the tour and the braking products.
BEN, the automotive industry charity will be celebrating its 108th birthday and the arrival of a new member of staff, Benjamin Bear, during the week 15th – 21st July 2013. The annual celebration, National BEN Week, has become a focus for many supportive industry concerns and this year, with the new theme 'Bear Us In Mind', fundraising expectations are running high. The ‘Bear Us In Mind' theme aims to encourage automotive companies to get their staff involved in having fun whilst raising awareness and funds for the charity. The suggested minimum target of £108, in recognition of BEN's age, reflects 108 years of care and support for automotive industry people.
BEN, the automotive industry charity, has won £13,000-worth of free PR support through Automotive PR's #tweetcharity competition. The competition, which ran exclusively on Twitter – from nominations to voting – reached more than 650,000 users, with hundreds of tweets for the shortlisted charities, including from television presenter Mike Brewer, the official Twitter feeds of Help for Heroes and Best Western Hotels, as well as from famous racing drivers Derek Bell MBE, the five-times Le Mans winner, and Ben Collins, formerly ‘The Stig' on the BBC's Top Gear.
A wonderful opportunity has come BEN's way in the form of a competition '#tweetcharity' which is being run by Automotive PR, leading motor industry PR business, to mark their milestone of reaching 13,000 followers on Twitter. The prize is for Automotive PR to provide a charity with £13,000 worth of free consultancy.
Automotive PR asked the automotive industry to suggest a deserving charity with links to the motor industry and five charities have been shortlisted and BEN is amongst the nominees.
Maxxis International has appointed Jas Ghata-Aura to the new position of online content developer. Maxxis says the appointment forms part of its heightening focus on digital communications. The tyre manufacturer, driven by the belief that online and social media platforms are fast becoming the most effective ways of communicating directly with consumers, has emphasised new media channels in growing its brand already and boasts a strong existing following on its social media channels as a result. It is hoped Ghata-Aura’s appointment will help to strengthen and build Maxxis’ presence, which in turn will give more existing and potential customers the opportunity to interact with the brand and its assets on a daily basis.
Want to promote a tyre brand? Not too fussed about being paid for your efforts? Nitto Tire U.S.A. may have just what you’ve been looking for. The tyre maker has launched its ‘Ambassador’ programme, a scheme aimed at its “most loyal enthusiasts” and described as being “the latest extension of its dynamic community building efforts.”
Maxxis has announced its plans to increase its presence on social networking platforms. New Maxxis marketing manager Amy Colbourne explains that the company’s increased activity on social networks will allow it to offer better customer support, as well as allowing customers to speak directly to the company more easily. The brand has recently launched a new Maxxis Babes website and currently has Facebook, Twitter, Instagram, YouTube, Pinterest and Google+ accounts.
Australian fast fit chain Kmart Tyre & Auto has turned its back on short-term price promotions in favour of a new “everyday low prices” marketing strategy. The company implemented the tagline ‘No sales’…’Just low tyre prices that stay low’ to promote this strategy online and in its print and radio advertising. The fast fit network, which encompasses more than 250 outlets, also intends to introduce Facebook and Twitter pages in the near future.
March is said to be the peak month for MoTs, and with this in mind Halfords Autocentres has produced viral film to promote its MOT offer to consumers via social media. In homage to the film Grease, ten Halfords team members perform their own unique interpretation of the film’s ‘Go Greased Lightning’ garage scene – complete with a classic American car and all-new lyrics.