Trelleborg to launch 3 apps at Agritechnica
Trelleborg has announced plans to launch three new apps at Agritechnica 2013, which is taking place from 10 to 16 November in Hannover, Germany. The new software will offer tools to help customers with Tyre Efficiency, Dealer Location and aTtraction. In addition the firm report that it is updating its existing apps – Load Calculator, Tyre Book and Tyre iBrochure.
Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems, said: “At Trelleborg, we believe that digital interaction is now fundamental to agriculture. Farming professionals are becoming more and more interested in the latest on-line tools. We are extending our digital offerings to provide farmers with a complete set of advanced, user-friendly and free services to improve the outcome of their agricultural operations.”
According to the company, Trelleborg’s new Tyre Efficiency app measures the benefits provided by Trelleborg tyres both in terms of cost savings and reduced working time, benchmarked against alternative tyres available on the market. The user can select the size of their farm, the specific operation such as ploughing or road transportation, as well as working time and several other parameters.
The Trelleborg Dealer Locator app identifies the Trelleborg tyre dealer nearest to a selected location. The new app, using Google maps technology, suggests in a user-friendly and easy way the shortest route to reach the dealer, giving the user all contact information. The locator app also offers a real-time professional farming weather forecast including temperature, potential evapotranspiration, relative humidity, wind direction and speed.
The aTtraction App is a multilingual e-reader published by Trelleborg to update farming professionals on the latest product innovations and agricultural industry trends. The interactive version allows navigation, at the swipe of a finger, through technical advice, interviews, articles and product information.
All the new apps feature a revised design and user interface that allows farmers to share their favourite content and test results with friends and colleagues by e-mail, via Facebook or Twitter.