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MAHA UK launches LinkedIn page

UK News
Maha UK

MAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.

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Related news:

  1. Dunlop leaps into the pole position in UK tyre social media ranking
  2. Maha UK recruit adapts sales technique in pandemic
  3. Cooper regains global tyre social media crown
  4. 2020 tyre brand social media ranking: Where the numbers come from
25th November 2021/by Chris

2020 tyre brand social media ranking: Where the numbers come from

Company News, International News

As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.

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  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
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  4. Pirelli leading global social media tyre brand 2015
15th October 2020/by Chris

Borg & Beck features in F1 game

Company News, Motorsport

The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.

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  1. Pirelli opens motorsport-flavoured Twitter account
  2. Team Falken wins Petit Le Mans in Forza 4 livery
  3. Dunlop leaps into the pole position in UK tyre social media ranking
  4. Cooper regains global tyre social media crown
23rd October 2018/by Andrew

Yokohama commences countdown to centenary anniversary

Company News, UK News

Yokohama will mark its centenary with a social media-led promotional campaign. Counting down the 100 days until 13 October, Yokohama will give its followers the opportunity to win a selection of branded goods, Chelsea FC merchandise and Chelsea FC tickets.

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  1. Yokohama Celebrates Centenary
  2. More high performance OE fitments for Yokohama
  3. Facebook debut for Yokohama Rubber
  4. Yokohama adds runflat to flagship range, marks 40 years of Advan
6th July 2017/by Andrew

Cooper regains global tyre social media crown

Company News, International News, News, Premium

Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper tops global social media ranking
  4. Tyre Safety Month 2014 launches
23rd September 2016/by Tyrepress Editors

Dunlop leaps into the pole position in UK tyre social media ranking

Company News, UK News

Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including – but not limited to – Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.

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  1. @sign of the times
  2. Cooper regains global tyre social media crown
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
23rd September 2016/by Tyrepress Editors

Servicesure revamps website as garages join at ‘record rate’

Company News, UK News

Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.

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  4. BFGoodrich ‘Good Project’ marks new website launch
18th May 2016/by Andrew

BFGoodrich ‘Good Project’ marks new website launch

Motorsport, Product News

To mark the launch of its new website, BFGoodrich has launched “BFGoodrich Good Project”. The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.

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  1. Servicesure revamps website as garages join at ‘record rate’
  2. HiQ to switch to “nearly all” online promotion
  3. Bridgestone launches ‘I’ve Been Everywhere’ social media campaign
  4. Bridgestone’s ‘Everywhere’ campaign site exceeds 1,000,000 visits
16th March 2016/by Andrew

Using social media to solve car crime

UK News

My Car Check – the consumer vehicle data provider – has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been stolen and abandoned.

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Related news:

  1. @sign of the times
  2. Goodyear announces RED Driving School partnership
  3. Tyre Safety Month 2014 launches
  4. Servicesure revamps website as garages join at ‘record rate’
19th October 2015/by Tyrepress Editors

New social media channels launched for Lassa

Company News

Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
21st August 2015/by Andrew

Hankook launches UK Facebook page

UK News

The new official Hankook Tire Facebook page for the UK market went live today. Hankook says it specifically designed the https://www.facebook.com/HankookUK page to “raise the brand’s profile by engaging with fans and sharing company news relevant to the local market” and says it will present exclusive video content, the latest product and industry news as well as competitions and tips and hints from tyre experts.

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  1. Stephen Marsh appointed Hankook’s retail development manager
  2. Hankook exhibits increased load index SmartFlex, TL02 trailer tyre at CV Show
  3. Pirelli returns alongside all major UK players at CV Show 2015
  4. Hankook Tyre UK extends courtesy car scheme
17th August 2015/by Tyrepress Editors

Tyre Safety Month 2014 launches

Premium, UK News
Tyre Safety Month campaign poster October 2014

The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.

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  1. @sign of the times
  2. TyreSafe’s relaunches award-winning Tyre Safety Companion app
  3. Tyresafe Awards 2020 winners announced
  4. TyreSafe reinforces message at Tyre Safety Month conclusion
5th August 2014/by Andrew

Michelin launches new corporate site, media portals

Company News, Premium

This week, Michelin launched what it calls a “new brand ecosystem” – the French tyre maker has introduced an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new site is designed to be more accessible and ergonomic while also intuitive and functional; Michelin describes it as “an expression of the brand’s digital promise” that is aligned with its values and the brand’s stated mission of giving “everyone a better way forward.”

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Related news:

  1. @sign of the times
  2. Cooper regains global tyre social media crown
  3. New Pirelli website online with increased video content
  4. Michelin commencing aircraft tyre collaboration with Aviall
2nd July 2014/by Tyrepress Editors

Facebook debut for Yokohama Rubber

International News

Yokohama Rubber has established a new official Facebook page as part of its efforts to strengthen information sharing via social networking services. The page – http://www.facebook.com/YokohamaRubber – began operating on 2 June and provides information in Japanese and, when reporting information of potential interest to international readers, in English. The company has also boosted its domestic market social media presence with the creation of an official Yokohama channel with Japan’s leading video hosting service, niconico. This page – http://ch.nicovideo.jp/yokohamarubber – exclusively features Japanese language material.

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  4. Yokohama offers US dealers Rallio social media tool
4th June 2014/by Tyrepress Editors

Goodyear releases blimp name shortlist

International News

After receiving nearly 15,000 unique submissions for its ‘Name the Blimp’ contest, Goodyear has published its shortlist of names for its newest blimp, which took its first flight in mid-March. The ten finalist names are:

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23rd April 2014/by Tyrepress Editors
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