Tag: Facebook
Borg & Beck features in F1 game
The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.
Yokohama commences countdown to centenary anniversary
Yokohama will mark its centenary with a social media-led promotional campaign. Counting down the 100 days until 13 October, Yokohama will give its followers the opportunity to win a selection of branded goods, Chelsea FC merchandise and Chelsea FC tickets.
Cooper regains global tyre social media crown
Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.
Servicesure revamps website as garages join at ‘record rate’
Servicesure Autocentres has comprehensively revamped its website, simultaneously launching on five social media platforms, in order to communicate better with its membership. The company said that sign-ups have hit “record levels” in recent months.
BFGoodrich ‘Good Project’ marks new website launch
To mark the launch of its new website, BFGoodrich has launched "BFGoodrich Good Project". The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.
New social media channels launched for Lassa
Brisa’s Lassa Tyres brand has launched new social media channels to follow its recently refreshed website. The brand now has Twitter and Instagram feeds, as well as a consolidated Facebook profile.
Hankook launches UK Facebook page
The new official Hankook Tire Facebook page for the UK market went live today. Hankook says it specifically designed the https://www.facebook.com/HankookUK page to “raise the brand’s profile by engaging with fans and sharing company news relevant to the local market” and says it will present exclusive video content, the latest product and industry news as well as competitions and tips and hints from tyre experts.
Tyre Safety Month 2014 launches
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.
Michelin launches new corporate site, media portals
This week, Michelin launched what it calls a “new brand ecosystem” – the French tyre maker has introduced an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new site is designed to be more accessible and ergonomic while also intuitive and functional; Michelin describes it as “an expression of the brand’s digital promise” that is aligned with its values and the brand’s stated mission of giving “everyone a better way forward.”
Facebook debut for Yokohama Rubber
Yokohama Rubber has established a new official Facebook page as part of its efforts to strengthen information sharing via social networking services. The page – http://www.facebook.com/YokohamaRubber - began operating on 2 June and provides information in Japanese and, when reporting information of potential interest to international readers, in English. The company has also boosted its domestic market social media presence with the creation of an official Yokohama channel with Japan’s leading video hosting service, niconico. This page – http://ch.nicovideo.jp/yokohamarubber - exclusively features Japanese language material.
Goodyear releases blimp name shortlist
After receiving nearly 15,000 unique submissions for its ‘Name the Blimp’ contest, Goodyear has published its shortlist of names for its newest blimp, which took its first flight in mid-March. The ten finalist names are:
Media prize for Bridgestone tyre launch event
Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.
WTCC Yokohama Trophy winner visits supplier at Autosport
The World Touring Car Championship’s James Nash, who claimed the new WTCC Yokohama Trophy, was a guest at the Yokohama booth during the recent Autosport International Show in Birmingham. During the show Yokohama HPT, the brand’s British division, displayed a full range of high performance race and road tyres alongside one of the vehicles from […]