Bridgestone launches ‘I’ve Been Everywhere’ social media campaign
Bridgestone has launched its latest online marketing campaign, utilising a new website, beeneverywhere.eu, social media and video in its effort to position the brand as “innovative and interactive”. Revolving around exploring the world, the video is set to a soundtrack based on Johnny Cash’s ‘I’ve been everywhere, man’. Jake Rønsholt, general manager, corporate and brand communications at Bridgestone Europe explained: “Part of the beauty of the campaign is that visitors to the main site can do exactly that, on just about any device.
“By letting people create their own version of the road trip using photos from their Facebook page, Bridgestone puts fans behind the wheel of their own journey, letting them create and share their own experiences. The built-in interactive movie editor puts the driver in control, in the same way as Bridgestone tyres do.”
The ‘We’ve Been Everywhere’ campaign has been designed for interactivity and “share-ability”, Bridgestone says, with strong links to social media.
On entering the main site, visitors are shown a movie as a prelude to several highly interactive features and content, such as personalised movie scenes, online games and a movie editor. Visitors can create and share their own road trip movies with Bridgestone.
The ‘I’ve Been Everywhere’ campaign will be launched via a comprehensive range of marketing initiatives including special offers, games, competitions and events. Competition prizes include all-expenses-paid road trips and a meet-and-greet session with multiple MotoGP World Champion rider, Valentino Rossi.