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Based in Japan, Bridgestone Corporation is the world’s largest tyre and rubber company.

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Bridgestone Enliten technology gets premiere on Volkswagen ID.3

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Bridgestone

Volkswagen has called the launch of its ID.3 electric car the most significant since the Golf. But the launch is also a milestone for one of its tyre partners. Following the news that Bridgestone would supply its Enliten-enhanced Turanza Eco tyres to the ID.3, the world’s largest tyre manufacturer has outlined the benefits of its low rolling resistance, reduced materials technology, available on the road for the first time on the ID.3. Bridgestone says Enliten Technology “sets a new lowered standard in material use and rolling resistance to deliver significant environmental benefits,” making it ideally suited to a car launch characterised as a milestone in sustainability.

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  1. Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3
  2. Bridgestone Enliten tyre technology a sign of commitment to CASE future
  3. Electric Audi e-tron SUV to run on Bridgestone tyres as original equipment
  4. Bridgestone to help Volkswagen ID. R in Nürburgring lap record bid
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Pirelli, Hankook continue close rivalry in list of Leading Tyre Manufacturers

Tyrepress has published its 2020 ranking of the world’s top tyre manufacturers. Our ranking lists the top 20 tyre makers ordered by turnover from tyres in the previous calendar year. For example, Continental turned over nearly 45 billion euros in 2019, but 26.4 per cent of this was from its tyre divisions, making it the fourth largest tyre manufacturer in the world with 11.7 billion euros. The ranking presents a baseline for discussing the relative positions of the largest global players in tyre production. In 2019, we noted that Bridgestone had opened up a gap at the top of our ranking, around 2.65 billion euros ahead of second-placed Michelin in tyre turnover. This year, the French giant has reduced this gap to just over half a billion euros, reflecting its most recent acquisitions.

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  1. Zhongce Rubber enters global top ten tyre manufacturers
  2. Top tyre manufacturers deny involvement in tyre test manipulation
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Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole

Brand Finance

In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the world’s most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.

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  1. Michelin becomes world’s most valuable tyre brand
  2. Giti enters the top 10 of leading tyre manufacturers
  3. Top tyre manufacturers deny involvement in tyre test manipulation
  4. Zhongce Rubber enters global top ten tyre manufacturers
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Bridgestone wins Brazil trademark infringement case

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Bridgestone

On 29 June Bridgestone Corporation (Bridgestone) announced that it won a long-running trademark and trade dress infringement lawsuit against Brazilian retread company New Tyre Remoldadora De Pneus (New Tyre), in the São Paulo Court of Appeals.

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  1. Bridgestone wins trademark lawsuit against Chinese firms
  2. Not Japanese and not us – Toyo files action against Japan Toyomoto Tire
  3. Bridgestone wins patent infringement lawsuit against Wanli
  4. Caterpillar ‘Platinum’ certification for 4 Bridgestone tyre plants
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Bridgestone subsidises training to assist customers ramp up post-lockdown

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Bridgestone

Bridgestone is providing supported training courses aimed at getting commercial customers back on their feet following lockdown. During the third quarter, the company’s comprehensive range of accreditations – which helped secure three National Tyre Distributors Association (NTDA) staff training awards in the past five years – are to be offered at heavily subsidised rates to dealers for the first time. By providing the wide range of qualifications, Bridgestone hopes to re-engage with – and empower – technicians and ensure its network of commercial partners provide a premium service when answering fleet calls.

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  1. Bridgestone offers new licence to commercial tyre technicians
  2. Tyre Industry Award winners 2016
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Nexen names Edwin van der Stad vice president OE Europe

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Van der Stad brings 30 years of experience and premium level OE management with him to Nexen. (Photo: Nexen)Nexen

Dutchman Edwin van der Stad has been appointed as vice president OE Europe at Nexen Tire. Van der Stad brings 30 years of experience and premium level OE management with him to the Korean tyre manufacturer. Prior to joining Nexen, van der Stad spent many years with Bridgestone. Van der Stad’s new role took effect in March.

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  1. Goodyear names Hakan Bayman as president of European Consumer Business
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Bridgestone partners Microsoft on intelligent tyre monitoring system

Bridgestone has collaborated with Microsoft in the development of a new monitoring system for the real-time detection of tyre damage. The UK’s Department for Transport 2018 statistics show tyre issues contribute to 30 per cent of all car accidents caused by technical failure. Bridgestone says its Tyre Damage Monitoring System is the “final piece in tracking tyre issues.” The system offers similar applications to recent market solutions that process live data using algorithms to predict the effects of tyre damage and notify drivers, fleet operators and service providers. What separates it from existing systems is that no additional hardware need be installed, the manufacturer adds.

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  1. Bridgestone secures FirstGroup global fleet partnership
  2. Bridgestone renames TomTom Telematics Webfleet Solutions
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  4. Bridgestone Weather Control A005 all-season touring tyre available in UK
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Bridgestone buys iTrack Solutions from Transense Technologies

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Bridgestone has bought iTrack from UK-based Transense Technologies for an undisclosed fee (Photo: Bridgestone)Bridgestone

Bridgestone has bought iTrack, which provides tyre management solutions for the off-the-road (OTR) market, from UK-based Transense Technologies Plc. All employees of the iTrack Solutions business will join Bridgestone as part of the acquisition. No financial details have been released.

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  1. The thinking behind Bridgestone’s TomTom Telematics acquisition
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Goodyear names Hakan Bayman as president of European Consumer Business

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Hakan Bayman joins Goodyear after more than 15 years at Bridgestone where he held various general management roles

The Goodyear Tire & Rubber Company has appointed ex-Brisa and Bridgestone executive Hakan Bayman as president of Goodyear’s consumer tyre business in Europe, effective 1 July 2020. Bayman will be based in Brussels and report directly to Chris Delaney, president Goodyear EMEA.

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A&A Tyre & Auto Services joins First Stop

Cardiff-based A&A Tyre & Auto Services has become the first tyre dealer to sign-up to the new-look First Stop tyre retail propositionBridgestone, First Stop

Bridgestone UK retail manager Mark Widdows has confirmed that the first tyre retailer to sign up to the newly-revamped First Stop programme is Cardiff-based A&A Tyre & Auto Services.

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  1. First Stop names Mark Widdows as retail manager
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Bridgestone launches A-rated Duravis All Season light truck tyre

Bridgestone

Bridgestone has launched its first-ever all-season tyre for the light truck segment. The Duravis All Season has a robust and durable construction, for longevity and reduced downtime periods. It also has A-grade wet grip on the EU tyre label, alongside Three Peak Mountain Snowflake (3PMSF) and Mud and Snow (M+S) certification. Bridgestone says the tyre targets both small and large fleets looking to maximise business efficiency on the same tyres year-round.

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  1. Bridgestone launches 2nd generation all-season touring tyre
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Bridgestone listed in Euronext Vigeo World 120 ESG Investment Stock Index for 2nd straight year

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Euronext Vigeo World 120

Bridgestone Corporation has been selected for inclusion in the Euronext Vigeo World 120 index, a leading stock investment index focused on environmental, social, and governance (ESG) factors, for the second consecutive year.

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Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3

Bridgestone has confirmed that it will supply its Turanza Eco as original equipment on the VW ID.3 electric car. In doing so, the tyre manufacturer joins Continental and Goodyear in supplying rubber for the model. The Turanza Eco is equipped with Bridgestone’s Enliten technology, which reduces weight. This is a popular characteristic among auto manufacturers, especially in the electric car segment, as they seek to reduce both weight and rolling resistance from the tyres.

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Top Treads looks forward to sustainable retreading future

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Inside the Top Treads factoryBridgestone; Bandag; Top Treads

One of Bridgestone’s largest European Bandag franchisees, Top Treads, stayed open during the current pandemic in order “to support our customers, changing working practices” while also “implementing social distancing”, according to Top Treads’ owner and managing director Steve Evans. Moving forward, the firm’s faith in its sustainable retread products is beginning to reap dividends in the demanding commercial tyre market.

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  1. Bandag and Bulldog two strings in Bridgestone’s retreading bow
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Bridgestone praises frontline fleet tyre workers

Calvagh O'Donnell, a Translink technician at the Belfast Short Strand DepotBridgestone

While much of the tyre industry has helped keep Britain rolling during the coronavirus lockdown, commercial vehicle technicians have played a particularly key role since they have serviced the fleets that have kept the blue lights flashing, the food deliveries moving and much more. In order to gain an inside perspective, Tyres & Accessories spoke with Bridgestone North Region Commercial Business Unit Director Greg Ward who, prior to his promotion into this role in October 2019, served as the company’s commercial sales director, UK and Ireland, for 17 years.

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