Bridgestone is in a buoyant mood ahead of an action-packed 12 months in the motorcycle world, with proven products, showstopping appearances and a motorsport title sponsorship all confirmed for the year.
The first entirely electric Škoda to wear the brand’s go-fast vRS badge arrives in UK showrooms this week. This is of course the Škoda Enyaq Coupé iV vRS, a 299PS EV capable of completing the 0-62mph sprint in just 6.5 seconds and achieving a top speed of 111mph. Enyaq Coupé iV vRS models are equipped with black 20-inch Taurus wheels as standard or optional 21-inch Vision wheels with an anthracite finish. Original equipment tyres come courtesy of Bridgestone, Hankook or Pirelli.
As we shared early last December, Lamborghini has chosen Bridgestone to be the exclusive tyre partner for the new Huracán Sterrato, providing standard and winter fitments for the world’s first all-terrain super sports car equipped with a V10 engine and all-wheel drive powertrain. Bridgestone has now furnished us with further details about the new Lamborghini’s footwear.
Webfleet is a Frost & Sullivan Company of the Year, with the Bridgestone fleet management system gaining the 2022 European Commercial Fleet Telematics Company of the Year Award. This is the second consecutive year that Frost & Sullivan has honoured Webfleet with this distinction.
Bridgestone Corporation has announced the upcoming retirement of Masuo Yoshimatsu, the company’s chief financial officer. Yoshimatsu will retire on 31 January 2023, at which time he will also relinquish his position as a company senior vice president and executive officer.
The bZ4X is the first model in Toyota’s beyond Zero range of all-electric vehicles, and the crossover SUV is now being sold in global markets. The UK-spec car is available with 18- or 20-inch rims as standard, and Toyota has selected Bridgestone as original equipment supplier for both. The entry-level Toyota bZ4X Pure and mid-range bZ4X Motion are equipped with Bridgestone Alenza 001 tyres in 235/60 R18 103 H, while the top-of-the-range bZ4X Vision wears 235/50 R20 104 V XL.
For the second year running, EcoVadis has awarded Bridgestone EMIA a Platinum rating in its annual sustainability assessment. The award recognises Bridgestone’s sustainability achievements, with the Platinum status putting Bridgestone EMIA in the top one per cent of over 100,000 companies from over 200 industries worldwide.
Sales of Bandag retreaded tyres increased 9% in North America during 2022, with more than seven million units sold during the year. A US$60 million investment in capacities & debut of a new programme for small and mid-sized fleets should ensure continued growth in 2023.
New year, new offices. Bridgestone has relocated its Europe, Middle East, India and Africa headquarters to a “better connected, collaborative and sustainable” premises on the outskirts of Brussels. The new location is a short distance from Bridgestone’s prior office at the Corporate Village, covering three floors at Da Vincilaan 1, 1930 Zaventem, Belgium.
Bridgestone is adding a new brand to its tyre line-up in 2023 with the launch of the Newno range. Initially available in Japan only, Bridgestone promotes Newno as a “low fuel consumption tyre” that offers “safer and more secure mobility life for a wide range of customers” as well as “low environmental impact.” The Newno range debuts in Bridgestone’s domestic market on 1 February and will be available in 65 dimensions for 13- to 18-inch rim diameters.
Many tyre makers have faced difficult decisions in the weeks and months since Russian troops first marched across Ukraine’s border on 24 February. Companies such as Nokian Tyres, Bridgestone, Continental, Michelin, Yokohama and Pirelli have needed to decide whether to continue operating their Russian plants. Four of these manufacturers are turning their backs on Russia or considering doing so, but two apparently are not.
During the Smithers Recovered Carbon Black conference, which took place in Berlin in November, Bridgestone and Michelin jointly shared the results of efforts to develop a global standard to increase the utilisation of recovered carbon black in tyres. Click here to read or download Bridgestone and Michelin’s rCB grades and specifications proposal presentation.
Bridgestone Mobility Solutions, a Business Unit of Bridgestone EMIA, and Bia, a software company that has built a platform to forecast, monitor and optimise electric vehicle (EV) charging, have formed a partnership to help power and optimise fleet electrification. This partnership includes Bridgestone Mobility Solution’s investment of an undisclosed sum in Bia.
Solar rooftop panels installed upon Bridgestone’s Nong Khae plant in Thailand’s Saraburi province will directly power the tyre production process. The equipment installed at the Thai Bridgestone Co., Ltd., facility is the largest solar rooftop panel in use across the Bridgestone Group and has a total capacity of 9.95 MWp.
ETB Autocentres has introduced a number of retail deals and initiatives to help motorists in the difficult economic climate. The 43-branch network, with sites in the Midlands, Wales and the South West, is offering free brake pads, Amazon gift vouchers and winter safety kits. It is also conducting daily competitor price checks, as well as offering flexible payment plans, acknowledging that automotive work is often an unexpected expense.