DriveRightData is partnering with Bridgestone, providing tyre identification and product matching capabilities data for the tyre manufacturer’s recently-launched Mobox monthly tyre and car maintenance subscription service. DriveRightData information supplied includes brand name, product name, description, tyre and tread images, tyre size, pressure, rim size, load and speed index, run-flat capability, EU required labelling information and barcodes.
The UK’s largest tyre retailer, Kwik Fit, is being prepared for a sale. The Japanese Itochu group, which owns the European Tyre Enterprises Ltd (ETEL) holding company that controls both Kwik Fit and its wholesale counterpart Stapleton’s Tyre Services, has appointed investment bankers Nomura to advise on strategic options for the company, according to Sky News, with insiders suggesting a sale is very likely.
The president of the Hauts-de-France region has labelled Bridgestone’s planned closure of its Béthune tyre manufacturing plant “brutal” and a “premeditated assassination.” For good measure, Xavier Bertrand added “we are dealing with cynics and liars” in his strongly-worded response to Bridgestone’s announcement. In a joint statement with the French government, Bertrand’s Hauts-de-France Region called on the Bridgestone group to “assume its responsibilities,” alleging that the company’s divestment from and allocation of low-margin tyres to the Béthune plant over the last decade has “automatically” led to its deficit in competitiveness.
Bridgestone has announced its plan to close its Bethune plant in France. The manufacturer said that the measure is being used to reduce production overcapacity and to improve cost efficiency. The proposal could impact 863 employees. Bridgestone added that it is “fully aware of the social consequences of this project and is committed to using all means at its disposal to define support plans for each employee.” The earliest the closure would take place is the second quarter of 2021. Bridgestone’s presence in France would continue through sales and retail operations, in which it employs about 3,500, the company said.
First Stop Tyre & Car Services has appointed Nikki McCluney as its new marketing manager.
Formerly HiQ’s marketing manager, McCluney brings with her over 25 years marketing experience across automotive, fast fit and retail brands having previously worked for Goodyear Dunlop, Maxxis Tyres and Halfords. Indeed, she played a key role at the HiQ rebrand while at Goodyear Dunlop in 2007 and launched the chain’s concept store while in the role.
Michelin and Pirelli are leading the way on tyre and rubber sustainability, according to a recent report from Context Group. Context’s ranking assessed 11 members of the Tire Industry Project (TIP), namely Bridgestone; Continental; Cooper; Goodyear; Hankook; Kumho; Michelin; Pirelli; Sumitomo Rubber; Toyo and Yokohama.
Context analysed the sustainability content on each company’s website to see if it included communications covering some of the main issues associated with the life cycle impacts of tyres, including the four focus areas of the TIP: tyre and road wear particles, sustainable natural rubber, end-of-life tyres and environmental performance. The researchers assessed how well the companies tell their sustainability story by looking at their use of multimedia, news articles and social media.
Bridgestone Turanza Eco tyres have become an original equipment for Volkswagen’s eighth generation Golf. The new model includes a number of cutting-edge technologies, such as a semi-autonomous mode and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres add to this technological focus. They are designed to enhance the Golf 8’s upgraded driving dynamics, with the tyre manufacturer’s Enliten Technology reducing rolling resistance, weight, and materials consumption. VW has also approved Nexen’s N’blue S and Winguard Sport 2, and Vredestein’s Sportrac 5 and Wintrac Pro tyres as OE for different iterations of the Golf 8.
Taren Rodabaugh has been appointed Bridgestone Americas’ chief information officer, effective 31 August. She is tasked with leading the company’s information technology strategy in support of its ongoing evolution to become a sustainable mobility and advanced solutions company.
Webfleet Solutions and Bridgestone say that the virtual Commercial Motor Show represents an “incredible opportunity” to publicise their latest products and connected mobility solutions. The companies are working together to demonstrate the advantages of advanced fleet technologies. They say latest solutions can help truck and van operators drive efficiencies, realise cost-savings, reduce their carbon footprint and raise the bar in service delivery. The virtual exhibition and conference runs from 29 September to 1 October. It will present visitors with the latest vehicles, products, and services alongside webinars, live exhibitor chats, video calls, and product demonstrations.
Bridgestone’s key financial metrics show the suffering of the world’s number one tyre manufacturer from the effects of the Covid pandemic. Sales fell by 32.4 per cent worldwide in the second quarter. The group also slipped into the red, reporting a return on sales of -0.3 per cent and a deficit of 41.5 billion Japanese […]
Scandinavian start-up full-electric vehicle manufacturer Volta Trucks has signed a new tyre partnership with Bridgestone. The world’s largest tyre manufacturer will fit its tyres to the first launch vehicle, which will be revealed at an online event on Thursday 3 September. The agreement also covers the supply of tyres to Volta’s pilot vehicles, due to start evaluation with fleet operators in early 2021. Large logistics fleet operators have already signed-up to trial the Volta Zero, including DPD Group in the UK and Bring and Posten in Scandinavia, with orders also already being taken for the vehicle in both markets.
Bridgestone EMIA has become the official European tyre partner of motorcycle charity event, The Distinguished Gentleman’s Ride (DGR). The global event brings together riders’ passion for classic style bikes and men’s health charity Movember, for which it raises funds. DGR will hold its first-ever solo edition on Sunday 27 September 2020. In 2019 the event brought together 116,000 motorcyclists across 100 countries. Welcoming Bridgestone’s support, DGR founder Mark Hawwa explained why the ride was urgently needed.
Bridgestone EMIA (Europe, Middle East, India and Africa) is shuffling its sales leadership structure. Taking effect on 1 September, the changes of vice presidential roles coincide with the departure of Mirella Cielo, who will become president consumer replacement tire sales, US and Canada, Bridgestone Americas. The EMIA division stated that Cielo “has been instrumental within Bridgestone EMIA’s consumer replacement organisation throughout her three years in the business.”
Bridgestone Southern Africa (BSAF) has announced that it will close its bias tyre manufacturing plant in Port Elizabeth, a decision affecting 252 employees. The move is in line with the company’s plans to focus on premium profitable growth segments. The Port Elizabeth plant is geared towards the production of older bias tyres, which are globally in decline and being phased out in South Africa, due to their unprofitability. BSAF is also feeling the effects of a shrinking economy and an influx of cheap imports, leading to its operational restructuring plan. It added that the conversion of the plant to produce radial tyres would require a multi-billion-rand investment, which it deemed unfeasible in the current economy.