Magna Tyres has refreshed its brand image with a new logo, website and corporate slogan – You know why. The company describes its new identity as “even more recognisable, more professional and with a strong impact” and believes it will help it to grow Magna Tyres into an “even stronger” brand.
Garage Management System, TechMan has launched a new website. The company says the new site represents its growing list of features developed to improve day-to-day tasks in a busy garage environment. The firm has invested in new head office premises and additional staff appointments in addition to the ongoing development of the Garage Management System. In the past 18 months, more garages have been using Techman’s software to enable increased digitalisation of their businesses, prompted by pandemic operating conditions.
A new partnership with DriverReviews gives Hankook Tyre UK a means of supplementing its consumer-facing website with user reviews. The fruits of integrating the DriverReviews platform can already be seen on Hankook’s UK site, and the tyre maker plans to roll out the concept in further markets next year.
Car buying comparison leader, carwow has today (15 June) announced the acquisition of used car buying platform, Wizzle. Carwow connects more online car buyers with more dealers and OEMs than any other online marketplace and is the brand of choice for more than 12m users who want to research, configure and find their perfect new car online. Last year alone, £2.5bn of new cars were sold on the carwow platform and almost 80 per cent of buyers then had a car to sell.
Bandvulc has unveiled a new website, which has been created as a mobile-first tyre information portal, providing technicians with easy to view detailed, technical information about each Bandvulc retread tyre whilst giving customers an overview of tyres by application type, to aid tyre choice.
Westlake Tyre has launched a new global website. Westlaketyre.com features “a more intuitive and responsive user interface, is optimized for various digital devices such as PC, smartphones, and tablets”, according to the company. Regionalised multilingual versions of the website will be available “for each region” in the coming months.
Cooper Tire Europe has launched a dealer portal for its customers. The new website combines and enhances the tyre manufacturer’s existing digital tools, presenting dealers with a single point of contact for various customer-facing functions. From the portal dealers will be able to access brand assets, news and newsletters, and Cooper’s E-University for contactless product training on demand – all with a single login. Cooper said the portal marks “an important step” in its efforts to become “the most user-friendly customer and consumer facing tyre manufacturer to work with.”
Despite the pandemic, Tenneco’s Garage Gurus automotive technical education platform has attracted record numbers of aftermarket professionals from across the EMEA region to its expanded curriculum of online and onsite courses. More than 32,000 participants have completed Garage Gurus training sessions since the beginning of the COVID-19 crisis. Garage Gurus is a no-cost technical education and support program that helps workshop professionals and other participants remain on the leading edge of vehicle service technology.
Customers based in Europe have been able to place orders and gain information at the Magna Tyres Portal since last October, and Magna Tyres Group is now extending its reach to markets all around the world. Effective immediately, all Magna customers can utilise the entire Magna Tyres Portal, which in addition to covering the entire process from providing initial information to ordering tyres, includes many important features such as product and technical documentation, marketing support and aftersales service.
PCL has integrated its ecommerce and distributor portal into its pclairtechnology.com website. Distributors and end users will now have a single point of online access to PCL’s products, news, information, account management and order entry services. According to the company, the enhanced website has been updated for convenience and ease of use.
Balkrishna Industries set up its BKT Carbon subsidiary at the same time as establishing a carbon black plant at its main tyre production site in Bhuj, India. This facility can now produce 140,000 tonnes of carbon black each year. BKT Carbon is responsible for this production as well as global carbon black sales, and now has its own dedicated website: www.bkt-carbon.com.
Sice has launched a new website after analyzing visitor statistics from the last few years. In response, the new Sice.it site been rationalized allowing “more intuitive navigation between the various sections, giving priority to products”.
The Magna Tyres Group has announced the launch of a new tool for dealers – the Magna tyres Portal. The company has steadily built up an extensive global dealership network and the new portal is Magna’s response to the dealers’ growing need for product details, marketing materials and technical information to be readily available. As the product range has expanded, so has the demand from the market for this information to be available online 24/7.