Customers based in Europe have been able to place orders and gain information at the Magna Tyres Portal since last October, and Magna Tyres Group is now extending its reach to markets all around the world. Effective immediately, all Magna customers can utilise the entire Magna Tyres Portal, which in addition to covering the entire process from providing initial information to ordering tyres, includes many important features such as product and technical documentation, marketing support and aftersales service.
PCL has integrated its ecommerce and distributor portal into its pclairtechnology.com website. Distributors and end users will now have a single point of online access to PCL’s products, news, information, account management and order entry services. According to the company, the enhanced website has been updated for convenience and ease of use.
Balkrishna Industries set up its BKT Carbon subsidiary at the same time as establishing a carbon black plant at its main tyre production site in Bhuj, India. This facility can now produce 140,000 tonnes of carbon black each year. BKT Carbon is responsible for this production as well as global carbon black sales, and now has its own dedicated website: www.bkt-carbon.com.
Sice has launched a new website after analyzing visitor statistics from the last few years. In response, the new Sice.it site been rationalized allowing “more intuitive navigation between the various sections, giving priority to products”.
The Magna Tyres Group has announced the launch of a new tool for dealers – the Magna tyres Portal. The company has steadily built up an extensive global dealership network and the new portal is Magna’s response to the dealers’ growing need for product details, marketing materials and technical information to be readily available. As the product range has expanded, so has the demand from the market for this information to be available online 24/7.
Arko-Gum, the Polish distributor of Vipal’s line of tyre repair products has launched a new e-commerce website. The company said the new site is “a way of increasing contact with its target audiences and overcoming social isolation,” The website targets B2B sales of its product lines, including the full range of materials from Vipal’s repair line. Arko-Gum has been Vipal’s partner for 10 years, nine of which have been exclusive.
The Institute of the Motor Industry has affirmed that it is ‘open for business’ in support of the motor retail sector during the Coronavirus pandemic. The IMI is emphasising the availability of its online channels during the coming months. It has dedicated business development, quality and product teams available remotely to help partners to continue to innovate and deliver to their learners and members.
Motoring services website, MotorEasy has acquired tyre price comparison site Motokiki. The acquisition represents the latest addition to MotorEasy’s portfolio of motoring products, which includes insurances, fixed-price repairs, MOTs and servicing, and car leasing. Motokiki was launched in quarter four of 2018, backed by £3 million of equity investment from Maven Capital Partners and the Development Bank of Wales. It entered administration just under a year later, following the resignation of co-founder and CEO Debra Williams. MotorEasy’s announcement claims that Motokiki is “the only independent tyre comparison website”, but a recent Tyrepress survey of the UK market found eight current tyre comparison websites with a variety of approaches, including the independent user review site TyreReviews.co.uk, and Tyrepress’s sister site WhatTyre.com, which uses professional tyre reviews and experienced editors to rank tyres with its Tyrescore system.
The automotive industry charity Ben is extending its digital, telephone and face-to-face mental health services. Ben says the extension will offer “more choice for individuals seeking support with mental health and wellbeing issues including stress, anxiety and depression.” The expansion responds to its latest insights about the needs of automotive industry people. Mental health is the most common reason why people reach out to Ben for support, with 52 per cent contacting its helpline last year due to concerns with their mental health. Ben adds that its new services will help it to reach and support more people in the automotive industry.
UK wheel servicing equipment supplier Pro-Align has launched a new website. Featuring a modern, clean design the new platform puts customers at the heart of the online journey by providing easier navigation, a fully integrated experience and product recommendations based upon their specific business type.
A renewed version of Yokohama Rubber’s corporate website is now online. The company says this update aims to “promote greater penetration of the Yokohama Rubber corporate image” among website users by strengthening corporate identity and visual identity to more effectively communicate its corporate vision.
Busy distributors with frequent orders of tyre inflation and compressed air products have given PCL’s new online portal the seal of approval. The easy to navigate system at www.pcl-online.com allows distributors to log in to their account and place bulk and one-off orders for next day delivery, removing the need for lengthy, time-consuming emails listing each item by part number.
Lydia Limited, the company behind tyre price comparison site Motokiki, called in the administrators on 24 October 2019. Simon Girling and Chris Marsden of BDO LLP were appointed Joint Administrators on the same day. Tyres & Accessories understands that the administrators are seeking to sell the technology assets of the company and is seeking offers before a Friday 15 November 2019 deadline.
We are all familiar with the likes of MoneySuperMarket, CompareTheMarket and Confused.com. Beginning with financial and insurance products, these sites set out to give consumers more choice and the ability to compare the prices. Owing to the fact that tyres are arguably more complex, the tyre industry has moved a bit slower when it comes to comparison. During the last year or so, however, tyre comparison has come of age. So, who are the main players, what are the differences and where did tyre comparison all begin?