JAXQuickfit Launches New Website
Australian independent tyre retailer JAXQuickfit Tyres has launched a new website showcasing its range of products and services at www.jaxquickfit.com.au. “JAXQuickfit Tyres is entering its next phase of business development and growth, so we have taken the opportunity to capitalise on what we have achieved over the past few years with a fresh, cleaner look going into the next strategic phase,” JAXQuickfit Tyres CEO Jeff Board said.
A significant investment has also been made to ensure the new site is compatible for iPad and iPhone users, as JAXQuickfit recognises the greater dependence consumers are placing on mobile communications. An easy-to-use tyre and wheel selector function has been added, enabling customers to quickly see the range of tyres or wheels suitable for their car. The wheel options can even be ‘virtually fitted’ to a customer’s model of car, to see how they would look.
“Our aim with the website is to set an industry benchmark, within an ‘alive’ environment, we see it evolving continually as new features and new capability are added all the time,” Jeff Board said. “There’s no question that tyre retailing in Australia has changed enormously over the past five years,” Jeff Board confirms. “Where once it was the sole bastion of males, coming in to sort out tyres for their family and friends, today our customer mix reflects the multi-cultural nature of our society and in particular we see many, many more female customers.”
Australian-owned JAXQuickfit Tyres is unique in representing the top five global manufacturing giants of the tyre industry, including quality and high performance passenger car, light truck and four-wheel-drive tyre brands – BF Goodrich, Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli together with value for money brand options.
JAXQuickfit celebrated its 60th year in 2009. Nationally, the network serves more than 42,000 customers per month through its 80 stores along the eastern seaboard.