In response to the coroner’s findings following the September 2012 fatal coach crash on the A3 caused by the failure of a 19 year old tyre, on 19 December the Department for Transport and Vehicle and Operator Service Agency released a tyre age recommendation document. The guidance “strongly recommends” that tyres over ten years old should not be fitted to the front axles of buses and coaches.
Aeolus reports that its new aeolus-europe.com is now live and offering information for tyre professionals and other visitors in five languages. The site presents company and product information in English, French, German, Italian and Spanish.
It’s been less than a year since Nitto Tire reported gaining its three millionth Facebook fan, and now the company says it has five million fans on board. Nitto attributes this social media growth to its engagement strategies, including its Nitto Ambassador Program, live multi-player mobile games and a proprietary automotive interest blog, DrivingLine.com. Utilising such tools, Nitto says it has generated a loyal community with fan engagement that goes beyond the traditional likes, shares and comments that exist in the social network platform.
The Facebook page set up by Continental Tire the Americas’ Sumter facility has announced the plant’s early production start. Production was originally scheduled to commence in the beginning of 2014, however plant manager Craig Baartman wrote on 24 November that production was underway at the new South Carolina plant. Baartman thanked employees and Sumter economic leaders “for their help in getting us to where we are today.”
Team Falken completed the ALMS season-ending Petit Le Mans on a high note, taking first place in the GT class. Falken’s Porsche 911 GT3 RSR, prepared by team manager Derrick Walker, was driven by Porsche Works and Falken team driver Wolf Henzler and Bryan Sellers were again joined by co-driver Nick Tandy, who previously ran with the duo at Sebring.
Pirelli’s ‘perfect fit’ promotion, run through Facebook, has come to an end, with its five winners enjoying an all-expenses paid weekend getaway. The six week promotion offered Pirelli Facebook fans five weekend packages, including the use of popular car models such as a Range Rover Evoque or the new Mercedes A-Class, both of which use Pirelli tyres as original equipment.
Goodyear has announced a new partnership with RED Driving School, through which the tyre manufacturer will disseminate safety information to learner drivers via a new website and social media campaigns. The new collaboration will run alongside Goodyear’s existing national driving academy initiative in UK schools.
Compared with the material Facebook considers fit for viewing it is pretty tame stuff, but a video published by TyreSafe and the Highways Agency on the latter’s YouTube channel illustrates very graphically what can happen when tyre maintenance is neglected. The clip is one of a series uploaded in conjunction with October’s Tyre Safety Month and gives a motorway camera view of the moment a tyre fails on the front of an HGV, sending it into the central reservation at speed.
No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.
The various local Vredestein Facebook pages were recently merged into a single global account in order to give the company’s products better international exposure, and Vredestein reports gaining more than 10,000 fans within the space of four weeks as a result. The new global page can be found at www.facebook.com/Vredestein.
Trelleborg has announced plans to launch three new apps at Agritechnica 2013, which is taking place from 10 to 16 November in Hannover, Germany. The new software will offer tools to help customers with Tyre Efficiency, Dealer Location and aTtraction. In addition the firm report that it is updating its existing apps – Load Calculator, Tyre Book and Tyre iBrochure.
Delphi Product & Service Solutions is touring the UK with The Parts Alliance, launching an interactive, customer-facing initiative. The brakes supplier’s 12 week tour has been given the punning title ‘Take a Brake’, reflected in the tea/coffee break atmosphere of the tour’s stops, designed to get end-users interacting with representatives of the two companies, who will give their insights into the latest Delphi braking technologies. The tour also has a social media focus, with both companies making extensive use of their Twitter and Facebook pages to publicise the tour and the braking products.
It only got underway in early June, yet within less than two months Bridgestone’s new ‘Everywhere’ campaign website has received a million visits from across Europe. The beeneverywhere.eu site and campaign, which is video-rich and pairs with social media, is described by Bridgestone Europe as innovative and fun, a tweaking of the Bridgestone ‘Your Journey, Our Passion’ corporate slogan with an interactive road trip ‘driven by you’.
Two biking fanatics have received prizes from Bridgestone’s motorcycle team, responding to contests conducted at a recent motorcycle festival, and on the company’s social networking pages. Katrina Rex beat dozens of men to win a set of premium Bridgestone radial bike tyres at the recent Shropshire Bike Festival, holding out tyres on her outstretched arms for a longer period of time than anyone else. Meanwhile, Steve Trudgeon from St Austell triumphed in a Bridgestone Facebook competition, earning a place at the Honda Ron Haslam Race School at Donington.