Kumho passes 100 million tyre milestone in China
Speaking at the Auto Shanghai 2013 show, Cao Zhuangzhu, Kumho Tire (China) Sales Company Ltd’s general manager of marketing and logistics, reported sales of 100 million tyres in China as of the end of 2012. “Following the establishment of diplomatic relations between China and South Korea in 1992, Kumho Tire was one of the first foreign-funded enterprises to invest in China, and construction began on our Nanjing plant in 1994,” he added. “Today we have a total of more than 5,500 employees and an annual production capacity of more than 30 million tyres.”
Outlining Kumho’s marketing strategy in China, Cao shared that the tyre maker’s sponsorship of the CTCC, or China Touring Car Championship, plays an important role. Kumho is official tyre supplier for the 2013 to 2015 seasons. “Through a competitive bidding process, Kumho Tire beat Yokohama and Michelin to become the official tyre of the CTCC. This not only demonstrates Kumho Tire’s motorsport technology, it shows Kumho Tire’s support of Chinese motorsport.” This year’s season gets underway at the Zhuhai International Circuit on 12 May. Cao added that Kumho is also the sole tyre supplier to the CFGP, or Chinese Formula Grand Prix.