Pirelli has joined forces with the FIA to back its newly-established Rally Star programme, continuing the Italian firm’s long-term commitment to support talented young drivers at every level of rallying. Rally Star is a recently-launched initiative which brings together national motorsport federations from around the globe, identifying talented drivers between the ages of 17-25 through a mixture of digital motorsport and slalom driving in production vehicles.
The former Promoter’s Cup category of the FIA European Truck Racing Championship will be renamed the Goodyear cup this season. The tyre maker has signed up as title partner for the category for ‘CHROME’ rated drivers, which is dedicated to upcoming talent. This ‘race within a race’ was introduced in 2017.
Continental is a founding partner and, from 2021, the premium sponsor of the Extreme E series. In this role, Conti will fit all race vehicles with tyres for the very challenging action. Indeed, according to the tyre and automotive supplier, Extreme E is the biggest challenge tyres have faced in motorsport. With this in mind, Nico Meier, product designer at Continental, talks about the challenges Extreme E tyres are exposed to in this unprecedented series, the importance of the tyre sidewall in general, and the sidewall design of the Extreme E tyre in particular.
The Chinese Grand Prix and Sanya E-Prix have already been postponed, now the FIA is preparing race fans for the possibility of further events being called off should the coronavirus continue to spread. In a statement published yesterday, the FIA said it is “closely monitoring the evolving situation” with relevant authorities and its member clubs, under the direction of FIA Medical Commission president, Professor Gérard Saillant.
The motorsport calendar now includes an all-new event – the world’s first all-electric, multi-brand touring car championship. Pure ETCR vehicles will be equipped with a Williams Advanced Engineering battery unit and a 500kW Magelec Propulsion powertrain – the equivalent of a staggering 680bhp – that drives the rear wheels and enables 0 to 100km/h acceleration in just 3.2 seconds. This torquey power will be delivered to the racetrack via products supplied by one of Pure ETCR’s founder partners – Goodyear.
As of 1 January 2020, Tony Ménard will take over as Michelin North America’s director of motorsports. He succeeds Chris Baker, who has held the role for the past eight years. Baker is scheduled to retire in March 2020, concluding a career with Michelin than began in 1982.
Bridgestone continues to grow its presence in motorcross, which the company describes as a motorsport market fuelled with “incredible potential.” Just five years ago, Bridgestone barely had a presence in the motocross tyre sector but has grown exponentially assume a significant share – which is expected to rise further in the years ahead.
Pirelli has launched its Track Adrenaline UHP tyre sensorisation and virtual tyre technician technology. The launch took place on 6 September at the exclusive Salon Privé supercar garden party at Blenheim Palace in Oxfordshire. 2019 marks the fifth year running that Pirelli has sponsored Salon Privé. With Pirelli equipping more than 50 per cent of prestige cars all over the world, many of the vehicles seen at Salon Privé ran on the Italian rubber.
Yokohama returned to its racing roots during the last weekend in July as the official tyre partner to the Silverstone Classic. Already billed as the world’s largest classic motor racing festival, this year’s Silverstone Classic attracted record crowds of more than 109,000, a substantial increase on previous years, giving Yokohama a significant boost to its brand profile among motor racing and classic car fans alike.
Japanese tyre manufacturer, Yokohama, returns to the Silverstone Classic for its second year as the official tyre partner. Over 100,000 people are expected to attend the motorsport and classic car event from 26–28 July.
For the past eight years, Hankook Tire has acted as exclusive tyre partner for the DTM touring car series. This year, the tyre maker is complementing its DTM commitment with involvement in four further championships – the Formula Renault Eurocup, Belcar Series, Mini Challenge Italia and the new, all-female W Series.
Falken has signed a cooperation agreement with DriveTribe, the online automotive platform founded by Jeremy Clarkson, Richard Hammond and James May. The partnership is for a period of three months and Falken says content is king, with the main focus being on content production. While Falken provides the motorsports and test platforms, Richard Hammond is producing a range of material for the DriveTribe channels.
Track Adrenaline is a new product from Pirelli’s Cyber Technologies department, which was launched at the Geneva Motor Show roughly a month ago. Pirelli says this system is aimed at “absolute petrolheads only”, which is why – for the time being at least – it is only available on P Zero Trofeo R tyres.