Firestone Destination HP SUV tyre launches

Firestone Destination HP Kia Sportive Firestone fits its Destination HP to a fleet of Kia Sportives, one of the vehicles it has primarily targeted with the tyre

Bridgestone representatives at the launch of the new Firestone Destination HP SUV tyre in Valencia were particularly keen to stress the importance of the event beyond the product itself. While the product, representing an important segment for the company’s second line brand, provided plenty of the technological improvements usually expected of a new flagship tyre in metrics such as dry and wet braking, rolling resistance and noise, this was also a “rejuvenation” of a name that has kept a relatively lower profile outside USA in recent years.

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